Personalyze retweetledi

.@andrewjcko from @PersonalyzeAI has written a great piece on how to create effective Facebook prospecting audiences faster. #marketing #advertising #adtech linkedin.com/pulse/how-crea…
English
Personalyze
2.2K posts

@PersonalyzeAI
Our people-led approach to data enables you to build more relevant personas & increase brand attention. #personalisation #relevance #AI #adtech


















A mini thread on why I think Personalization is a stupid goal in Advertising ( not Marketing) 1) A lot of ads work on creating a sense of scale. The larger the ads "feel", the more confident a brand seems to be about their future. As Rory Sutherland says, fisherian runaways etc.















