Peter

There is no failure. Only do and learn…

This is a new paradigm for interacting with Claude that is significantly more "inline" with all the other human activity org-wide. Once you do all of the under the hood engineering work to make this "just work" (e.g. across tools, integrations, compute environments, memory, security, etc.), Claude basically joins the team in a seamless way - you can talk to it as you would talk to a person and it can help with a very large variety of workloads. Imo this is the 3rd major redesign of LLM UIUX. The first paradigm was that the LLM is a website you go to, the second was that it is an app you download to your computer. This third one is that it is a self-contained, persistent, asynchronous entity with org-wide tools and context, working alongside teams of humans. It really takes a while to wrap your head around it, but it works and it is awesome.

A toothpaste company has quietly killed the entire market research industry and nobody is talking about it. Colgate published a paper showing you can predict real purchase intent at 90% accuracy by simply asking LLMs to roleplay customers. And this is beyond insane. If you ask an AI, "Rate this product from 1 to 5," it gives safe, middle-of-the-road garbage. So researchers invented a method called Semantic Similarity Rating (SSR). Instead of asking the AI for a number, they asked it to roleplay. They gave the LLM a demographic profile. They showed it a product concept. And they asked it to write down its raw, unfiltered thoughts. Then, they used a semantic model to translate those written thoughts into a numerical score. The results are staggering. Tested against 57 real corporate surveys and 9,300 actual human responses, the synthetic AI consumers matched real human buying behavior with 90% reliability. They perfectly mirrored how different age brackets and income levels react to price changes. And they provided detailed, qualitative feedback that was deeper and more critical than what actual humans wrote. This destroys the economics of traditional market research. You don't need to wait a month to see if a product will sell. You can simulate 1,000 hyper-targeted customer interviews overnight. You can A/B test pricing across every demographic instantly.

We can now model swing paths and ask, "How do swings change over time?" Let's answer that for Bregman. Left: vs. 2025, his bat is less direct through the zone, more angled for pull side. Middle: vs. 2025, he's more compact. Right: In June, he's making contact with less launch (ie, more level) Once the plate turns gold, that's when the bat "enters the zone." Then we will zoom in slowly.

Peter’s eternal optimism is cool