M.R .Farah

In my view, the Ferrari Luce will sell a lot. The target audience is well studied, and sales will end up adding on top of combustion-engine sales. It is a much more comfortable and less “showy” car than the others, and I think people are underestimating this aspect of the experiment, beyond the full electric novelty. The experiment by Lamborghini and Ferrari of producing luxury SUVs has worked very well; the Ferrari Purosangue is one of the most in-demand models, and it has not reduced the market for sports supercars. In the Ferrari Luce there is not only the electric powertrain, but also a four-seat design, a less flashy profile, more physical buttons and fewer touch interfaces. In my opinion, it is a more “spendable” and family-friendly car than many of Ferrari’s more aggressive models: the CEO of a renewable energy company can show up at work in a Ferrari Luce, not in a SF90 that consumes like a plane and makes you look like an arrogant show-off in front of colleagues. A wealthy parent might also appreciate a four-seat Ferrari they can use to take their children around. Overall, I think that partly because of the electric drivetrain and partly because of the softer, more comfortable design, the Luce targets a different type of wealthy customer compared to other models, without weakening the sporty identity of the brand or its other models.

Ferrari has just officially unveiled its first ever all-electric car, called the Ferrari Luce. • Starting price: $640,000 • Interior co-designed with Apple's former head of design, Jony Ive • Range: 280 miles (expected EPA) • Peak charging speed: 350kW • 122 kWh battery • 1,050 horsepower • 0-60mph: 2.4s • 800v • Four-door four-seater • Four electric motors • OLED screens • Weight: 4,982 lbs • Front motors spin to 30,000 rpm, rears hit 25,500 rpm • Car uses an accelerometer to capture real vibrations from the electric motors & rear chassis. An algorithm filters out unpleasant frequencies and amplifies only the more “musical” sounds. This can be heard inside and outside the car. • Paddle shifter on steering wheel changes how aggressively torque is delivered, with five different levels • The trunk has 21.1 cubic feet of space, the largest luggage capacity the company has ever offered • 197.6 inches long, about as long as a Tesla Model S U.S. deliveries start in Q2 2027. More photos in the thread below: