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Haven’t seen Xbox winning like this since the GTA 5 days on Xbox 360, with the new CEO Asha Sharma:
- Brought back the classic look of the Xbox logo instead of soulless simplistic one
- Cut the Game Pass price from $30 to $23
- Stopped working on the AI tool, Copilot for mobile and console
- Stated that she has no tolerance for AI slop and that great stories are created by humans
- Changed “Microsoft Gaming” back to Xbox
- Removed the “This is an Xbox” campaign, which confused people and weakened the brand’s identity
- Planned potentially bringing back exclusive titles
- Announced the next-gen console (Project Helix), stating that it will lead in performance and play Xbox/PC games
- Revived the Xbox FanFest to deepen the connection with the community


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preorder ‘petal’ now ⋆ the 8th studio album by ariana grande, out july 31
arianagrande.lnk.to/petal


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Look at almost any logo from ten years ago next to today’s version. The shine and depth are gone. BMW, Toyota, Pepsi, Burger King, even Twitter when it became X all stripped down to flat shapes. The new Xbox logo just reversed all of it.
Older logos had something physical about them. Pepsi had highlights and shadows that made the globe look like a real ball. BMW’s roundel looked like polished metal. The original Xbox logo from 2005 was a chrome silver sphere with a glowing green X cut into it.
Then around 2013, Apple released an iPhone software update that wiped the texture, gloss, and shadow out of the screen. Buttons became flat blocks of color, icons lost their depth, and the whole tech world copied them within two years. By 2020, almost every big brand had simplified their logos down to flat shapes. A logo now had to look the same on a billboard, a phone screen, and a tiny app icon.
Xbox flattened twice. The 2013 version killed the silver sphere they had used for eight years. The 2019 version went pure black and white and removed green entirely.
Then last June, Apple reversed itself. They released a new iPhone update that brought back the shine, the depth, and the look of real glass. Apple called it their biggest visual change since the original flattening, twelve years earlier.
Look at the new Xbox logo. The X is sitting in a green sphere again. It glows. It throws green light onto the floor beneath it. It looks like polished glass.
A British research firm called Distinctive BAT actually measured what the flat decade did to brands. After Peugeot dropped its famous full lion and kept only the head, fewer people recognized the logo as Peugeot. Same story for Warner Bros and Intel. Their flat updates left customers struggling to match the logo to the brand. Toyota and Burger King simplified but kept their unique features, and they actually became more recognizable.
So twelve years of stripping things out because phones were small. Phones now have richer screens, watches have full displays, and even cheap hardware can show those glass effects in real time. Xbox is doing in branding what Apple started doing in iPhone software ten months ago.
Culture Crave 🍿@CultureCrave
The new Xbox logo 🟢
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@whatnot I hope you guys enjoy the impending lawsuit. Several parcels and hundreds of £££ of stuff that’s not arrived after weeks.
Your reply? That I’m apparently a fraudster, and even though it’s clearly not coming, you won’t be giving me a refund. Absolutely unacceptable.
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Hey @currys as promised, just letting you know I’ve submitted a formal complaint to the ASA as you’ve broken the terms of your own T&Cs and haven’t provided a prize, regardless of how often your incredibly poor customer service team on here keep telling me otherwise 👍🏻 #Currys
Currys@currys
Congrats to our winner @JordyP1993 🎉
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It’s so cool that this sequence takes place during the thunderbolts final battle love this !
I bet Peter had a vision. Remember when we heard a year back about aunt May returning? Also the whole organic webbings and stuff could be from this
We also know Yelena is supposed to be in the film and it’s 4 years after NoWayHome.
Do the math




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'AVENGERS DOOMSDAY' trailer likely to be released on May 4 🚨
At the 2026 Oscars, Chris Evans and Robert Downey Jr. mentioned the 14th anniversary of The Avengers on stage.
The first Avengers movie was released on May 4, 2012 exactly 14 years before May 4, 2026.
Could this be Marvel subtly hinting at the Avengers: Doomsday trailer release date?
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Robert Downey Jr. and Chris Evans assemble again at this year's #Oscars...14 years after The Avengers hit theaters.
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BREAKING: The official trailer for #AvengersDoomsday will be revealed in San Diego Comic Con!


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