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I've been running a services company for 5 years and just recently launched my first prod ready SaaS product. But that's not what this post is about. Over the last couple of months I've noticed something that I think changes how services companies will operate.
Other than our new SaaS, we are making internal tools constantly. When we show them to clients, they almost always want to use them. So we just give them away. They cost us nothing to distribute.
Here's why that matters: every tool we give away becomes part of how that client operates day to day. One tool is a nice freebie. Five or six tools woven into their workflows? Now you're not a vendor they call when something breaks. You're the team that runs their operation.
If you're a services company, I think the new normal isn't building a piece of software and walking away. It's spinning up lightweight tools that solve painful parts of a business's workflow faster than they can even scope a project for it. They don't even always need to be prod ready.
The software itself is almost disposable. The ecosystem you build around a client's operations is not.
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