Revant Bhate

Delighted to share that DeVC’s portfolio company KILRR Spices was featured on Shark Tank yesterday!! KILRR’s founder Hitesh is a 2nd time enterpreneur - his first venture was Homeveda - it was India’s largest health & wellness community. Their YouTube channel had 7.5 Lakh subscribers way back in 2015! During COVID, Hitesh went through a personal weight loss journey - this is when he realized that it would be a game changer if cooking up a healthy meal at home was easier:

@vikash_singh5 @ASYMMETRICCREW @TheBarberShopwS Appreciate the kind words 🙏. Still figuring. Hopefully we get clarity soon

With all the quarterly results coming out from Eternal,Swiggy,Paytm and many others, the only thing I miss is the deep dive into metrics, insights and consumer trends by @ASYMMETRICCREW podcast. @TheBarberShopwS @RevantB Chirag Taneja are you considering one per quarter atleast?

@shriramX7 @ASYMMETRICCREW @shantanukd @tchirag @BrandwithYoso 🙏

@ASYMMETRICCREW @RevantB @shantanukd @tchirag @BrandwithYoso WILL MISS U GUYS

New episode alert🚀 Why We’re Pausing & Year-End Reflections The ASYMMETRIC Crew today: @RevantB : CEO, Mosaic Wellness @shantanukd : Founder & CEO, Bombay Shaving Company @tchirag : Founder, GoKwik @BrandwithYoso : Co-Founder, Yoso Media Chapters 00:00 Intro 00:52 Intro & Welcome, Ashish :) 02:24 The Reason for Pause 05:39 How Legacy Companies Protect the Core 12:25 Wealth Creation vs. Conservation 16:39 The “Two Houses” Analogy 22:55 Does Growth Solve Everything? 25:08 Going Public: Ecosystem Incentives 37:41 Conscious Capitalism vs. Pure Shareholder Value 42:12 China’s Capped-Profit Story 49:42 Wrap-Up 53:16 So, How Should We Solve This? Follow us on: Instagram: instagram.com/theasymmetricc… X: x.com/ASYMMETRICCREW LinkedIn: linkedin.com/company/theasy…

4 aane ki murgi, 12 aane ka masala. We get this a lot :) But the truth is, you get what you pay for! Food is screwed. Not doing the insurance trick on you, but that’s been my learning over the last 1 year running a spice company. Big brands have MRPs that are close to the COGS for some of our products! And NO, it’s not sourcing - it’s the process & consequently the quality. Unfortunately food isn’t something that’s taught in schools & we are too busy to get deep into. So hereon I will make an attempt to talk more, share my learnings & not leave you with "TrUsT mE bRo!". Till then, whenever you use our spice mixes to save yourself some time in the kitchen, know - you aren’t compromising on health or quality. @KILRRgang

@priyank_piyush_ @shantanukd 🙏 for being in the top 1% and the kind shout out

Best podcast I discovered this year. Love how informational, data backed and to the point all the episodes are - very rare to find in Indian podcasting space. @RevantB @shantanukd Chirag - Hats off, keep bringing new episodes.

Step 1. Step 2. Step 3. The most convenient way to eat delicious and flavourful chicken at home. @hitesh_bhagia @KILRRgang

@BeingPractical Both hurt over time unless the CEO tag is earned by the founder/promoter or delegated to the right person

Bangalore (startup) ecosystem values 'Founder' tag more, while.. Bombay (business) ecosystem values 'Promoter' tag more. At the end, all roads lead to Mumbai :-)

@joshaeeee Can you write to myname@coname.in

Hi @RevantB! Would love to onboard Mosaic as our design partner 🫡

just applied to Y Combinator we help d2c brands grow from $1m arr to $100m arr

So this happened. @RevantB @shantanukd @tchirag got me all worked up and talk about India DTC and B@B Software market and opportunity. Those of you who know me know that this is how I go into my rant mode. Well apparently these guys were recording and I forgot that I was on record. All errors are mine and i will own them but this is me on India SaaS and how this great market is the next big opportunity. Please go listen and come back here to shout at me for where I was in the wrong.

@bpangti @IronyMeter Of course. Buyers and sellers are paying for this. Willingly. Easier to pass on costs when you are pure software business vs own infrastructure

@RevantB @IronyMeter The thin stack is piggybacking on someone's overhead. This overhead can be cheaper but not significantly cheaper or free, the cost of which will be passed on to the client in opex.

Meesho's numbers are too good to be true. Especially as its network is more dispersed than the Amazon/FK who operate in dense cities. I don't quite understand how a network with less velocity of money and goods is somehow better than those with more. Post IPO, I foresee significant deterioration in these numbers. Reasons will be many- consumer sentiment and what not. But I can't believe orders worth ₹200 are making the world spin including last mile delivery.

@shravantickoo23 Bang on ! It was your authenticity back then also which went in your favor. 😀

In 2018, I had a developer friend in Bengaluru who was building an incident resolution startup (a PagerDuty competitor). He had graduated from MIT a few years earlier, worked with me at BlackBuck, and then started his own venture. He often explained how VC investing worked since they had raised some money from Nexus, if I remember correctly which got me deeply interested in that world. For a while, I even considered leaving product management to see if I could move in that direction. He told me about a fellowship called Kstart by @Kalaari and suggested I apply. I still remember the application form. It had questions like “Why do you want to be here?”, “What motivates you?” and so on. I filled it as authentically as I could, citing my interests in Shayari, mathematics, music, and startups. I never expected a callback, but I was advised to stay authentic - to simply be myself. Surprisingly, I got a callback for the live interview. It was held at a swanky office in Whitefield. When I entered, all I saw were applicants from Harvard, Purdue, LSE , founders, elite pedigrees , everyone seemed far ahead. Although I was from IIT, I wasn’t as well-read or as polished as the others. So, I decided to do what I could do best: play to my strengths. In my first interview, I shared my love for Shayari and even recited one to the partner there. The second interview was with @RevantB - I’m not sure if he remembers and we spoke about why I chose to be a PM and much more. The final round was with Vani, where I simply talked about what drives me and why I’m willing to do what it takes. After the interviews, I left the office and called my dad on the way back. I told him, “Dad, I don’t think I belong here. I’m not as good as the others.” He replied, “Nobody is. But what’s unique to you is your authenticity , there’s only one person in the world who can be you.” Lo and behold, ten days later, I got an admit from Kstart and I was overjoyed. That became a life principle for me. Being a PM, founder, or content creator has taught me the same lesson: the value of originality. It’s originality in action that makes a great operator. Genius or success isn’t so much a function of thinking - it’s of doing and improving. The winners are always thinker-doers, and through doing, they discover their true purpose. And that originality - that’s the real route to success in life. Winners don’t do different things. They do things differently. ❤️

I have a long-running list of these surprises for first-time Founders and CEOs. Here are a few that weren’t on Brian’s list. 1. Your calendar becomes everyone else’s calendar. Every gap gets filled. 2. The hardest conversations are never on the calendar. They start with “Got a sec?” 3. You’ll miss the days when you could blame "management." Now, you’re it. 4. Most of your wins feel delayed while most of your losses feel instant. 5. You’ll think you hired for skill, but you’re really hiring for judgment. 6. You’ll spend more time unlearning old beliefs than forming new ones. 7. The real job isn’t deciding what to do. It’s deciding what to ignore. 8. Eventually, you stop measuring progress by growth, and start measuring it by clarity. 9. The company becomes a mirror for your habits, both the good and bad ones. 10. No one tells you when you’ve stopped being the founder and started being the bottleneck.

New episode alert🚀 Meesho’s Bharat Playbook: India’s Only 4-Sided Marketplace; Unpacking the Design and Cultural Moat The ASYMMETRIC Crew today: @RevantB : CEO, Mosaic Wellness @shantanukd : Founder & CEO, Bombay Shaving Company @tchirag : Founder, GoKwik Chapters 00:00 Trailer 00:57 Introduction 01:52 Meesho’s 4-Sided Marketplace Flywheel 05:50 Why Meesho Deliberately Reduces AOV 11:58 IPO Math: Who Actually Makes Money 19:49 Opportunity for Lenskart? 21:58 Meesho’s Unit Economics 24:00 Shopee vs. Meesho 29:50 How Selection Helps Meesho Creators 34:02 The Operating Lever That Makes Low AOV Work 41:12 Meesho’s Design Choices 43:31 Merchant-First Thinking 47:09 Concluding Thoughts Charts referred to in the episode: drive.google.com/file/d/1xXcB9D… Follow us on: Instagram: instagram.com/theasymmetricc… X: x.com/ASYMMETRICCREW LinkedIn: linkedin.com/company/theasy…

October is almost done and It has been a tough few days. The sky is falling. Sleep has been rare lately. I land early in the day in delhi. The sandpaper flavour of its people makes a red ruin of my sanity. I finish a tough meeting. It goes well but I am hungry, cranky and have too much cortisol in my system. I need to make a few tough calls. I have been playing excel tetris for days now. The numbers needs to add up but they are not working. It is 3 pm and I am inside a cab. Outside, the hellish Gurgaon landscape plays its depressing dirge. I have had it. I am gonna give up now. I enter the next destination in the uber app but I am not going to my next meeting. I have decided I am going home and so I do. Home I grew up in decades ago. when the days were sepia and skies blue. I get there after 2 hours. Mom is there. She smiles gently and acknowledges that I am home. Asks the housekeeper to make me a cup of tea. we sit in silence for a bit. There really isn’t much me and my mom talk about. we almost never have. She does not understand the world I live in but she knows I know, that I live in it because of her. But as I sip my chai she tells me stories. The cows are giving milk, monkeys come around the evening to destroy her kitchen gardens, the air smells of smoke most mornings. She talks, I listen. I nod along, she keeps talking. She is happy. We both know it. I am ashamed that it took so little from me to make her happy and it took me so much effort to do so little. I give her a hug. My arms remember a rock, but find a frail frame. She feels smaller. I seek the familiar safety I remember but I find that I am holding the person who once held me. I see in that moment that I am the parent now and she gets to be a child. She keeps talking, I keep nodding. The paddy is being harvested, the lime trees are full of fruit, should she make me kheer, It will be cold soon and her joints ache… It has been an hour. I have a flight to catch. She hugs me goodbye and I walk back to my cab. I don’t look back. I am leaving home all over again. I get back to the Excel Tetris. The numbers still don’t make sense. But suddenly they don’t have to. I know what I am going to do. The cortisol haze has lifted and I see the futility of what I was doing. The numbers will never make sense. I just have to change reality around them. Doubt dies. I am the child who knows mom is watching from the stands. I breathe deep and easy. I will do what it takes and I will sleep well tonight.

Mumbai Monday Blues Love the AQI today and weather !

New episode alert🚀 Breaking Down Angel Investing: IRRs, Exit Strategies & Risk–Reward Trade-Offs The ASYMMETRIC Crew today: @RevantB : CEO, Mosaic Wellness @shantanukd : Founder & CEO, Bombay Shaving Company @tchirag : Founder, GoKwik @somani_utsav : Founder, Offline; Partner at Galaxy & iSeed 0:55 Intro & Welcome to Utsav Somani! 2:04 Utsav’s Current Work 4:13 Revant’s Angel Investing Journey 12:55 How Angel Investing Has Changed Post COVID 18:34 Will IPO Money Flow Back to Startups? 24:01 IRRs from Angel Investments 30:31 The Math Behind Angel Investments 36:46 From Angels to Fund Managers 40:10 The Problem with Domestic Capital Pools 43:35 What’s Worked in the US 44:40 Startup IPOs - Recycling into Angel Fuel 46:38 Types of Angel Investors 51:39 How to Classify Investors 53:46 The Bad Side of Angel Investing 58:07 Startups & the Media Hype 1:02:00 Building Good Faith in the Ecosystem 1:08:25 Angel Investing as a CEO 1:13:43 Managing Competition Risk 1:16:27 Consumer vs Platform Businesses 1:19:06 The Need for a Positive Sum Game Charts referred to in the episode: gamma.app/docs/Angel-Inv… Follow us on: Instagram: instagram.com/theasymmetricc… LinkedIn: linkedin.com/company/theasy…

@PodcastPaglu @__theSeyram I hear you . Write to us at careers@mosaicwellness.in

@__theSeyram @RevantB where can I tag Mosaic wellness/Little Joy?

Don't be shy, just tag a company or brand you wish to work for.