Roy Stanfield
7.3K posts
@RoyStanfield
I ♥️ a good spreadsheet. Design every day. Werken for @Shopify. Previously @Airbnb and @Etsy.
"Nothing Compares 2 U" - Sinéad O'Connor (by Prince) "Halleujah" - Jeff Buckley (by Leonard Cohen) "Tainted Love" - Soft Cell (by Ed Cobb, originally recorded by Gloria Jones - original is way better) "Hurt" - Johnny Cash (by Nine Inch Nails) "My Way" - Frank Sinatra (originally "Comme d'habitude" by Jacques Revaux)
Shopify is wild: - Their core product team bans KPIs - They optimize for churn - They keep multi-year holdouts for every experiment - The product roadmap is driven not by metrics and goals but by intuition, taste, and a 100-year vision from @tobi - They now power over 10% of all U.S. e-commerce - Last year's GMV of $235B is equivalent to the economy of Finland I sat down with Archie Abrams (@archieabrams), VP of Product and Head of Growth at @Shopify—where he leads a 600+ person growth org across product, design, engineering, data, ops, and growth marketing—to discuss: 🔸 Why Shopify optimizes for churn 🔸 Why the core product team avoids metrics-based goals 🔸 How they structure their growth team 🔸 Why they keep multi-year experiment holdouts 🔸 The benefits of not having a CMO 🔸 Lessons learned about integrating sales into a product-led growth model 🔸 The power of discounting as a growth lever 🔸 Much more Listen now 👇 - YouTube: youtu.be/Vlph3dn4jnU - Spotify: open.spotify.com/episode/3vUiSB… - Apple: podcasts.apple.com/us/podcast/bre… Thank you to our wonderful sponsors for supporting the podcast: 🏆 @tryExplo — Embed customer-facing analytics in your product: explo.co/lenny 🏆 @hiDovetail — The customer insights hub for product teams: dvtl.link/3Za7aa0
