Speaking moistly 🔺️ retweetledi

At CES, every Chinese company is trying to crack the US market. The products are incredible - better engineered than half the American booths. But they keep failing because despite massive R&D budgets, they’re penny pinching on everything that happens after the product ships: branding, channels, and support
US consumers actually buy confidence. that if something breaks, someone will help & the company will still exist in 6 months
This shows up everywhere. Suspicious websites, brand messaging that reads like google translate. distribution only through Amazon because building retail relationships takes effort.And when something goes wrong support reps take forever to respond and have no idea what they’re talking about.
American companies with objectively worse products win because they are invested in the full experience - the brand feels coherent
My recommendation: If you want to win in the US: stop treating brand, channels, and support as cost centers. They’re not optional extras, they’re the difference between a one-time sale and actually building market share
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