Michael Fleming

@TeamYouTube youtube.com/channel/UCVfwl…

@SEMFlem Appreciate the screenshot – can you also share your channel URL so that we can take a closer look?

@YouTubeCreators Our listing in Google Search results for our channel is wonky. It's pulling a title that isn't our channel name and a description of one of our playlists off the page. Is there anything we can do about it? Thx for help.

@TeamYouTube Yep, so you can see the #1 result here for a very popular search for us. Our channel name doesn't have "The" in front of it or a space between "Bible" and "Project." Also, the description is from our Luke-Acts series playlist, which doesn't fit for our channel. What can we do?

@SEMFlem Jumping in – can you give more context + screenshot of what you're seeing?

@jeremypackee @Cesar_Chris Holding. Long AMC! :)

@Cesar_Chris @SEMFlem Haha! It’s coming!

@brie_e_anderson @NeptuneMoon Just jumped in and looks like the property is set up, but data hasn't collected yet, so I don't believe so. I need to ping them to make it live!

@SEMFlem @NeptuneMoon HA! Yeah, that's true.. It's good you're collecting data though!! You'll be happy you did 😏 Do you have events setup? #ppcchat

Let's get to questions! Q1: Have you started working with Google Analytics 4 (GA4) yet? If not, why not? #PPCChat @brie_e_anderson

@AmaliaEFowler @NeptuneMoon @brie_e_anderson Good point. Didn't think about that.

@SEMFlem @NeptuneMoon @brie_e_anderson It really does! But then I thought about the fact that it's next July, so if we want year over year data - have to have setup sorted by this July.

🔥#ppcchat

Excited to learn more about GA4. Thanks for attending Brie! #ppcchat

A5.2. I like the metric Paid Click %. Filter for top paid terms over 50% and give to the SEO team. #ppcchat

A5: The Paid & Organic report in Google Ads is 🔥. I use it all the time. #ppcchat

A4: That a page isn't optimized until it's optimized for the users. #ppcchat

@NeptuneMoon Great tip! Now just finding a way to calculate the value to include in ROI reports :). #ppcchat

A2.2: If you want to help your SEO team, run DSA ads to pages they have worked on and share the query reports. No better insight into what Google thinks those pages are about! #PPCChat

A3: Although not true, I've traditionally seen content and technical optimization main sites as SEO and conversion and landing pages as PPC. #ppcchat

A2. 7. My first 5 years in the industry was with an SEO agency doing analytics and PPC. #ppcchat

A1: Good timing for this chat for me. I just lobbied to bring on SEO consultants to work with me as I rebuild our paid program. I plan to interact with them a ton. #ppcchat

Doing good. Wonder if we'll even have a spring this year @NeptuneMoon 30 today, 70 tomorrow. #ppcchat

@Matt_Umbro @duanebrown Done. Thanks for the reminder Matt!

@NeptuneMoon @adsliaison What are the most successful use cases you've seen in terms of industry, audiences, creative, etc.? #ppcchat

What are your Performance Max questions for @adsliaison ? I have a few that were already submitted this week that I will share. Any we don't get to today will be covered in Thursday audio chat and also in recap post. #PPCchat

A2: I'm rebuilding our paid channel, so more bricklaying than testing going on at this point. #ppcchat