Sam Matla
4.7K posts
Sam Matla
@SamMatla
12+ years scaling digital brands: https://t.co/nKYMmgPMXK | https://t.co/6jU30JAxcl
New Zealand Katılım Ekim 2012
1.5K Takip Edilen4.1K Takipçiler
If you still think AI sucks at design check this out.
You need a really detailed design system but amazing on brand designs are possible in Claude. Very proud of this.
I’ll send my design system if people want to see it to model theirs.
Cody Plofker@codyplof
I'm 3/3 on CRO tests that I've done end to end in Claude. I hate to sound like AI, but it's not just the speed of dev I'm excited about. It's the direction. For the first time one person can run a really good CRO program. Sure being able to ship design and dev as a non creative, non-technical person is cool. But what's arguably more valuable is the strategy. A lot of CRO programs are just guessing. I've got a CRO skill trained on every test we've ever ran, our heatmap data, every customer and user survey we've ever ran, all of our reviews and outersignal persona data, our ga4 data, and everything i know about CRO and more. Normally it would take a team of a few people tp just do all of this analysis and plan tests. I'm able to do it nearly instantly. I've hired someone to take this over. But this is exciting.
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@ThriveCart Yes, like your product. Your checkout editor doesn't even work properly.
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@nicktheriot_ Also why would you put $8k/d into ONE campaign..... that's a bigger concern IMO
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Just had a media buyer who’s been working for me nearly 3 years now, with zero issues, delete a campaign by accident for a client spending $8k a day.
Wyd in that situation?
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@p_millerd Happy to. Been using teachable for almost a decade and I’m tired of it.
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could use someone to review this before launching and also sharing the repo
Paul Millerd@p_millerd
finished in under 10 days, passively running codex in the background final stack is vercel + convex + mux + typescript + stripe + posthog
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I love these posts because they present a cold mathematical fact then try to soften the heavy blow with some non-sequitur pop psychology. No, the real meaning is that no matter how much agency you exercise, everyone older than early 20s is already basically a walking corpse.
George Mack@george__mack
When you’re 5 years old, a year is 20% of your life. And when you’re 50 years old, a year is 2% of your life. This is an explanation given why time speeds up as you age. It's called Janet's law. It states you’ve experienced roughly half of your perceived by life by 20 years old. Or to put it another way: A summer holiday for a 5 year old feels as long as the 10 years from 40 to 50 years old. But Janet's law can be broken with high agency. You have agency over the speed time. You're not a passive victim. A better explanation of why time speeds up as you age is because you have fewer new experiences as an adult, so your brain deletes the memories. If you take agency over your life, do new things and create memory dividends, time slows down. If you live your life on autopilot, you may die at 80, but feel like you died at 20 years old. If you take agency over your life, you may diet at 80, but feel like you died at 200 years old.
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My clients cannot stop making money because of one ad format and one checklist.
I built a prompt system that replaces scripts with questions designed to pull out stories, USPs, and emotional triggers without the founder having to think about selling.
The questions do the heavy lifting. The founder just talks.
A single two hour session using this system produces over 100 clips because every question opens a different angle, a different hook, a different reason for someone to stop scrolling.
I have used this exact framework across more than 50 brands that I have scaled to seven and eight figures at MHI Media.
And the results are always the same.
Founder content shot this way outperforms UGC, outperforms polished studio creative, and compounds across paid and organic in ways that no other format can touch.
I am giving the full prompt list and the technical shoot checklist away for free.
Like+Repost+Comment “CAMERA” and I’ll send it to you
(Just follow me so I can message you)
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Claude Cowork + Meta Ads is absolutely wild 🤯
I built an AI creative system that does what most ad teams can't.
Every AI model I tested fell flat on ad creative.
Generic hooks, surface-level angles, zero understanding of what actually converts on Meta.
Then I got inside Claude Cowork.
12 hours later I had a full system dialed in for paid social creative.
Here's what it does:
→ Analyzes your best ads and tells you exactly why they're winning
→ Generates fresh angles segmented by buyer awareness level
→ Writes first lines engineered to stop the scroll on Meta
→ Builds execution-ready briefs your creative team can run with immediately
→ Flags when your current ads are going stale and suggests pivots
All inside one Claude Cowork workspace. No plugins. No extra tools.
Here's who this is for:
Brands spending $50K-$500K/month on Meta who are stuck in the same cycle:
-> Your creative team keeps testing random ideas
-> Your winners eventually die and the replacement process is slow
-> Nobody can produce volume fast enough to keep up with the algorithm
This system turns a week of creative strategy into a single afternoon.
I packaged the whole thing into 50 ready-to-use prompts across 5 categories:
-> Winning Ad Analysis
-> Angle Generation
-> Scroll-Stop Hooks
-> Creative Brief Builder
-> Ad Refresh & Fatigue Prevention
Copy, paste, run.
Want access for free?
> Like this post
> Comment "COWORK"
And I'll send it over (must be following so I can DM)
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Most agencies take 4-5 weeks to deliver a landing page.
We ship ours in 48 hours. And they convert at 7.8%.
We built an AI-powered system using @claudeai Opus 4.6 + @framer that handles everything: copy, structure, design specs in a single sprint.
We packaged the entire playbook into a free Notion doc.
Comment "LANDING" + follow and I'll DM it to you.
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I'm at a Claude Code event right now.
Everyone's complaint: Openclaw keeps shutting down.
@calebhodges gave us all a markdown file that solves the common issues.
Want it? Comment "openclaw" and I'll DM it to you.
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I’m starting a community for cracked AI builders.
Claude Code. Codex. Cursor. Conductor.
It doesn’t matter. All I care about is that you’re building or you’re hungry to learn.
We’re sharing workflows, skills, repos, plugins, etc.
Want to join? Comment below and I’ll reach out.
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Hey @nathanbarry I have an idea for @kit
I've sent almost 3,000 broadcasts to my list over the last 7 years. There's a lot of good content in there.
Would be cool to be able to either export all this content to ChatGPT or have some kind of integration so it can learn my voice, pull out pieces of these emails for social posts, and get insights from my writing.
Perhaps there's a simple way to do this that I just don't know about. But I don't have the time to do this manually (it would take weeks to copy and paste each one manually)
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@therahulissar Claude, using Claude Code with a bunch of .md files & skills for reference, and then getting it to interview me extensively before writing.
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Chat or Claude for writing copy?
I've been seeing much better success with the output for claude for the last 2-3 months.
What's everyone else using?
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I want to start a community dedicated to Claude Code.
It’s become the gateway drug to coding and experiencing the power of AI for tons of people.
This will be a space for people to share killer use cases, agentic workflows, proven prompts, and connect with other CC obsessives.
Comment “Claude” if you want to join.
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how do you guys manage "knowledge" in 2026?
i used to use notion but now it's so bloated I can't stand it anymore.
ideally:
→ simple place where i can dump all my thoughts and chat with them with my API key.
→ possibly open source or free (like notion). i don't want to pay for ever to keep access to my stuff.
→ easy way to track down what I've done and what needs to be done this week.
what's the tool?
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We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource:
🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative
2026 is the reset year.
If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale.
Every platform is now fully personalised.
You’re not competing in interest groups anymore
You’re competing inside each user’s unique feed.
And at the same time...
People crave connection more than ever.
They want emotion and authenticity, not just AI-fed precision.
So what wins in 2026?
Brands that blend machine logic with human insight.
That means:
- Creative systems built to match micro-behaviours
- Messaging that adapts in real time
- Ads that feel made for one, but scale to millions
This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows.
- What’s working
- What’s out
- What’s next
Get the playbook. Build for what’s coming.
Want it?
→ Retweet this post
→ Comment “2026” and we’ll send it your way
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CLAUDE + MCP just automated 100% of my Facebook Ads reporting.
This MCP integration turns Claude into your personal Facebook Ads analyst.
Ask questions in plain English.
Get full performance reports with charts in seconds.
Perfect for agencies & e-comm operators who are tired of wrestling with Ads Manager.
Here's the problem:
You need a quick performance snapshot for a client call.
So you're digging through Ads Manager, pulling metrics into spreadsheets, building charts manually, formatting everything into something presentable.
30 minutes later, you've got one report.
Claude + MCP does it differently:
→ Connects directly to your Facebook Ads account
→ Pulls all performance data automatically
→ Calculates ROAS, CPA, conversion rates on demand
→ Generates charts and visualizations in real-time
→ Builds complete client-ready reports from scratch
No Ads Manager tabs.
No spreadsheet wrangling.
No formatting headaches.
What you can ask Claude:
- "How did my campaigns perform last week?"
- "Which ad sets have the best ROAS?"
- "Build me a client report for October"
- "What's killing my conversion rate?"
One prompt. Full report. Done.
Built with Claude MCP.
Want the complete MCP setup?
> Comment "CLAUDE"
> Like this post
And I'll send it over (must be following so I can DM)
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AI demos all try too hard to be fancy and impressive
We wanna just focus on it being the most seamless, simple, & friction free
It turns out it helps to have both the OS and hardware to pull off super buttery smooth AI UX
We don’t even call it AI
We just call it mAgic Ink
Only on daylight. Comment below if you want to beta test.
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