Shaun Wilson

#mktg475 Videos, playful, meme-centric content and influencer partnerships are essential for brand engagement, alongside trends in AI and customer personalization. Read more about trends in social media marketing below ⬇️⬇️⬇️ sproutsocial.com/insights/socia…

@tesslee375 #mktg475 I think that action on privacy concerns is going to be great for users, but will dismantle some of the practices and tools that social media marketers rely on. Having an innovative mindset will definitely help to overcome those challenges. Great article!

In 2024, social media marketers face AI-driven transformations, heightened privacy concerns, and the end of cookies. Navigating platform proliferation and staying innovative are current keys for success! #MKTG475 socialmediatoday.com/news/social-me…

@HarperJack15 #mktg475 This is a great tool for LinkedIn to input. I wonder if other social media companies will replicate it.

LinkedIn adding a new feature for media planning that will provide data from the platform to assist companies with media strategies and user engagement. Will help forecast reach and predict frequency of brand campaigns before they happen.#mktg475 socialmediatoday.com/news/linkedin-…

@katiepattrson @blairadowler #mktg475 This is a great point. If AI starts hurting the influencing industry, I wonder if there will be retaliation to the ethics of AI. It might result in something similar to the strikes in Hollywood last year.

@blairadowler I believe social media marketing will continue to evolve in major ways—both positively and negatively—as AI advances and the utilization of AR/VR increases. These could lead to more layoffs of actors/influencers but more hires in the tech industry. #mktg475

#MKTG475 Spring '24-1 Q5⃣: Wow - it's our final ❌ discussion!🤯 We've talked about strategies, mishaps and great content. Now, let's chat about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@griffithbihun @blairadowler #mktg475 As immersive technology becomes more prominent, I think companies will try to find ways to market on those technologies. I don’t think that people will embrace digital immersion to the extant of it redefining everyday life though.

@blairadowler The future of social media will likely be immersive, AI-driven, and focused on personalized experiences, fostering deeper connections and engagement. AR integration may redefine social interaction, blurring the lines between digital and physical realities. #MKTG475

@blairadowler #mktg475 Lately, I’ve seen brands trying to create organic, user-generated ads. I think this trend will continue to grow and as ads will become more authentic, it will be difficult to skip them, since you won’t be able to immediately tell that they’re ads.

@wvbrookewagner #mktg475 I agree. It’s ironic for a social media platform to refer to itself as the antidote, when it’s not much different.

#MKTG475 Snapchat launched a new ad campaign pitching itself as the ‘Antidote to Social Media’...hmm idk if I like this idea. What are your thoughts? I still think of Snapchat as a social media platform & it is probably my least favorite to use...

@chase_valente #mktg475 Every form of mass media has regulations in the interest of the people, so it doesn’t make sense for social media to be excluded. Hopefully some progress is made soon.

#mktg475 Since we were looking at the importance of LinkedIn this week, I thought this article showing the benefits of each social media platform would be relevant. khoros.com/resources/soci…

@AlexandraKomir @blairadowler @KendallJenner #mktg475 Their post feels very organic. In-your-face advertising tends to push me away from brands online, so when companies create this type of content, I personally like the brand more.

#MKTG475 Spring '24-1 Q4⃣ : Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀

@KatieHeverling @blairadowler #mktg475 I love @Wendys social media account. They do a good job of driving engagement through humor.

@blairadowler I saw this tweet from Wendy's caught my eye. I engaged by liking the tweet. The fire caught my eye originally but once I realized it was a McDonald's and Wendy's posted that I thought it was so funny. The caption makes it better. #MKTG475

@blairadowler #mktg475 on Instagram, @thenorthface shared a video of winter athletes wearing North Face gear while doing stunts in Shanghai. The energy in the video and what the athletes were doing prompted me to share it with some of my friends.

@bjm00004 #mktg475 That was a terrible campaign. I don’t know who thought it was a good idea. Great article!

While we are on the topic of failed, marketing from companies. This article showcases how Balenciaga completely failed at one of their most controversial marketing campaigns. thecut.com/article/what-t… #MKTG475

@wvbrookewagner #mktg475 I’m not too worried about AI as a threat to the marketing industry either. It’s a great tool for marketers to use and will only improve the work marketers are already doing.

#MKTG475 Do you think marketers will have it easier or harder in 2024? Many are worried about AI taking over, but personally- I am not worried about AI at all. 🤖 "The problem... is that CMOs will find it ever more difficult to think about a brand’s viability in the long run".

#mktg475 @instagram has started testing out it’s new “Flipside” feature by giving some users the option to access it. Do you think this new feature will be popular among users? socialmediatoday.com/news/instagram…

@chase_valente @blairadowler #mktg475 I remember the backlash @BurgerKing got from that was pretty substantial. Definitely one of the best examples of a very bad marketing strategy in the past few years.

#MKTG475 Spring '24-1 Q3⃣: Like us all, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What should it change? 📷⚠️❌

@HarperJack15 @blairadowler #mktg475

@HarperJack15 @blairadowler I 100% agree. Interest in analogue and point-and-shoot photography has been rapidly growing over the past few years, which is where Kodak really specialized. This a is a great opportunity for them to reestablish and popularize themselves in the public eye.

@blairadowler #MKTG475 On @CanonUSA’s, Instagram I noticed a lack of engagement with the account. They don’t post the content their audience wants to see. Instead of posting videos or creator content, they should focus on photos by canon photographers. These posts tend to get a lot more likes.

#mktg475 Since we’re talking about how brands use social media this week, I thought this article would be worth sharing. It highlights how social media can help a company achieve a successful rebrand. retaildive.com/news/stanley-q…