Simon Robert

@recklessventure Hell yeah

@Simon__Rob THANK YOU!! Yes, this.

We are working with 250+ clients. Across all of them, the brief is where most ads die. Five mistakes we keep seeing: - No clear enemy → The best ads position against something. A competitor, a belief, a bad alternative. "Our product is great" is not a brief. "Most people are still doing X the wrong way" is. - Briefing the format, not the insight → "Make a UGC ad" is not a brief. The format should follow the insight, not replace it. If you don't know what you're saying, the format won't save you. - Audience defined by demographics, not behavior → "Women 25-45" is not an audience. "Someone who just tried their third skincare routine and it still isn't working" is. The more specific the behavior, the more the copy writes itself. - No context on where the person is in the funnel → A TOF ad that sells like a BOF ad wastes the impression. A BOF ad that tries to educate loses the sale. The brief has to know which job this ad is doing. - Waiting until you have the "perfect" brief to start → The brief gets better from the data, not before it. Ship something directional, see what Meta rewards, and brief from there. The brands waiting for clarity before testing are losing to the ones testing their way to clarity.

@EricRausch I see content manager mixed up active clients and number of brands we worked with

@Simon__Rob Gotta update that twitter bio then!

Doctors about to get out of a job 🥺

@orenmeetsworld You need less

need more hours

@mcanilk Agree im a big dawnut

@Simon__Rob $12 for a donut is crazier than a 5 figure license plate

had the same feeling like last week spending $12 on a premium donut

@lukethorburg ❤️

I have made all of my coolest friends from the internet

@JemBourouhDE deal

@Simon__Rob whenever i see u we get it

@JemBourouhDE if you like butter cream you should try a tropezienne, its my favorite dessert

@Simon__Rob sugar donut is nice smtj with butter cream also underrated

@JemBourouhDE less go

whatever you wish me, I wish you double

@hdemirev i love this one, u?

@Simon__Rob what kind

@JemBourouhDE whats your favorite

@Simon__Rob i love donuts

@JemBourouhDE rooting for you

I spent 5 figures on a license plate today. Crazy full circle moment. I grew up on welfare and we didn‘t even have 5 figures a year available. I‘ve come a long way and got an even longer way to go 🤧

@CJSlattery @jforjacob @StefanGeorgi @maxwellcopy @harrydelmege_ 🥲🥲🥲 I guess we'll have to do a V2 here!!!

@Simon__Rob @jforjacob @StefanGeorgi @maxwellcopy @harrydelmege_

made a list of the people I learn from on here some are friends, some have no idea I exist lol. all of them have serious sauce: - @jforjacob drops the best insights on all things ecom - @StefanGeorgi copywriting KING - @maxwellcopy email & sms final boss - @harrydelmege_ yapper ads master - @lukethorburg + @joshsuggss street interview ads also great dudes I love them - @orenmeetsworld 👑incredibly supportive guy - just look at his accounts for inspo on organic content

@maxwellcopy @jforjacob @StefanGeorgi @harrydelmege_ my man!! close to 10k followers on IG getting tons of leads, wouldn't have done without you kicking my ass over posting

@Simon__Rob @jforjacob @StefanGeorgi @harrydelmege_ 🙌🙌🚀

@harrydelmege_ @jforjacob @StefanGeorgi @maxwellcopy

@Simon__Rob @jforjacob @StefanGeorgi @maxwellcopy My guy, though tons of people could learn from you guys Scaled like madmen

@joshsuggss @jforjacob @StefanGeorgi @maxwellcopy @harrydelmege_ <3

@Simon__Rob @jforjacob @StefanGeorgi @maxwellcopy @harrydelmege_ 😁

@orenmeetsworld @jforjacob @StefanGeorgi @maxwellcopy @harrydelmege_ thanks man

@Simon__Rob @jforjacob @StefanGeorgi @maxwellcopy @harrydelmege_ lfg, been loving your video arc on IG