Simon Robert

We delivered 4,000 static ads last month for brands like Jones Road, HexClad, VKTRY, and Hollow Socks. Here's how to perform with static ads: 1. Run offers Running offers doesn't mean neglecting your margins. You can actually increase them. BOGO, % OFF, Subscribe & Save. Be creative, optimize for contribution margins, and deploy an offer. Offers are powerful because they let you educate at TOF with videos, then convert at BOF with statics. All our clients using this funnel are crushing it. They don't hurt your brand. Customers love great deals, and you can still create high-quality offer statics. 2. Be creative Evergreen statics largely aren't working because you're doing what everyone else does. You open Foreplay, pick a concept, then think how to apply it to your brand. You're thinking backwards. Instead, start with your brand. Think of a creative concept that works for YOU. Most high-performing static ads follow this simple formula: highly creative scene + headline + offer. You won't find highly creative concepts on Foreplay. You find them on Pinterest by playing with keywords. 3. Test new audiences Statics are cheap to produce, get cheap clicks, and can scale decently. They're perfect for testing new audiences/angles. Let's say you're a coffee substitute brand unsure which demo to target next. Try different angles: gut pain vs low energy, paired with specific demos: women 30+ health enthusiasts vs men 30+ workout enthusiasts. Here's how it looks in Figma: 5 different ad concepts, each with 2 design variations targeting different demos. Pair copy with each variant to match your audience. Variant 1: "Take it easy on your gut" + pink background Variant 2: "Bring intensity to your workouts" + blue background Bonus point: click bait visual + controversial headlines

@Simon__Rob Convene the Parisian council

I'm into 70+ Meta ad accounts with like 20 of them spending $1M+ a month and the only thing i have to tell you is that creative diversity is SO back. Videos: AI animations, UGCs, street interviews, yappers, partnership ads, Tiktok shop repurposing, podcast ads. Statics: highly creative, offers, native, text heavy, native, DR, lifestyle, advertorials. Accounts crushing these days run on unprecedented variety. I wouldn't say volume is back as a correlation. Brands crushing also test purposefully. Interesting

Tough day in the office today but client wins are popping up - less go

@thechrismeade Let’s meet up!

Mexico City is unmatched.

We work with 100+ brands - yet I'm always excited to jump on a client call, especially when it's bad news. I'm the CEO, it's my responsibility to deliver the absolute best work possible. Never understood agency owners that be like "bro i don't take calls anymore". Whatever it takes.

@oneminhnguyen @bymaximise oh yeah!

@Simon__Rob @bymaximise go to the reels section next to the posts section

Guys do you remember the IG account that would drop fantastic edits with motivational stuff. It had a green branding/logo? Like super cinematic. Moodboarding right now and can't find it. Maxime something? Not sure

@oneminhnguyen @bymaximise nooo what happened he erased all his vids

@oneminhnguyen @bymaximise Thank you so much!!!

We're an agency and earlier this year I decided to hire a full time software engineer. This was the best decision I ever made for the company. The speed at which we're automating/connecting is just unparalleled. I haven't met an agency that's shipping agentic work as fast as we do.

@joshsuggss @maxwellcopy Goat

Great episode of StreetTalk W @maxwellcopy PUMPING 📈

@joshsuggss Hell yeah

StreetTalk exec team dinner last night Team of killers

Yooo back in Mexico City. Grabbed a donut and walked for a bit. Pretty good to get new static ads ideas. About to break a record month, almost 10k statics produced for 100+ brands. Less go

We made an ad for Fussy that looks like a Reddit post. It already spent $23K in under a month on Meta. r/deinfluencing is a community where people go specifically to stop buying things: basically brands are the enemy there. The post is someone talking about how they've worn a Tom Ford fragrance for years. They loved the scent. But it’s Tom Ford: it is f*** expensive. Then they tried Fussy's Road Trip deodorant. Smells crazy similar, actually works, no BO after 24 hours through gym sessions or long work days. And it’s a fraction of the price. Ends with: “Did not expect to be this hyped about a deodorant but here we are.” No logo. No CTA. No direct offer. Just a real person typing out a reaction. The insight wasn't the copy. It was the CONTEXT. The best place to reach someone who hates ads is somewhere they're convinced there are none. And the best format to use here is one that doesn't look like it came from a brand at all.

We’re fully remote and at our size, sometimes things break and I can’t get to the bottom of it. Yet, my ADHD brain won’t accept mediocrity for an answer. So I took a radical decision. Now whenever I hit a bottleneck I can’t crack, I fly the person out to work next to me for a week. I watch them work, we fix it, they fly home. No travel for me, they love the trip, problem solved in 5 days. Dang I just wish I had started earlier.

The reason most people who drink never look for help isn't that they don't know they have a problem. It's that they're terrified of what people will think. So we didn't make an ad about the problem. We made an ad about that feeling. Two words: F*CK JUDGMENT. The first word stops the scroll. The second one has too much weight, is a really strong word: judgment is what nobody says out loud but everyone feels. And then visually: white pill on a silver fork. Beautiful navy background that contrasts with the heading and the product. This ad has already made $18K in spend.

@harrydelmege_ huge dude

ANOTHER 7 FIGURE BANGER Launched this in Feb and it's already crossed $1m in spend (I think the iteration has another $200k spend) Long live yappers The team are cracked and this is only the beginning MOTION

@jamesmulvey Same here, not much AI can do there

@Simon__Rob Movies like Inside Out, Toy Story, they have true, universal human insights that only the most elite storytellers can pull off Every time, I toss one of my child’s old toys that she used to love and now has been forgotten in the garbage , I think of Toy Story haha

Technology enabled Pixar’s success but the breakthrough has always been the story telling. The story over everything. It was true 10 years ago and it will be tomorrow.