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Little bit of magic for @ashvinmelwani @obviceo @my_obvi 🪄
~20 creatives; ~14 Day turnaround
Any guesses on which will perform best?
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Marco L
6K posts
Marco L
@recklessventure
Performance-trained creative team for agencies | Making Meta ads convert for DTC brands | Third Culture Kid | AvGeek
📍Hong Kong Katılım Temmuz 2023
593 Takip Edilen1K Takipçiler
@UltraLinx Honestly so true! After running an agency "online" for years switching to non time based internet money product has been a brain rewiring!
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We are working with 250+ clients. Across all of them, the brief is where most ads die. Five mistakes we keep seeing:
- No clear enemy → The best ads position against something. A competitor, a belief, a bad alternative. "Our product is great" is not a brief. "Most people are still doing X the wrong way" is.
- Briefing the format, not the insight → "Make a UGC ad" is not a brief. The format should follow the insight, not replace it. If you don't know what you're saying, the format won't save you.
- Audience defined by demographics, not behavior → "Women 25-45" is not an audience. "Someone who just tried their third skincare routine and it still isn't working" is. The more specific the behavior, the more the copy writes itself.
- No context on where the person is in the funnel → A TOF ad that sells like a BOF ad wastes the impression. A BOF ad that tries to educate loses the sale. The brief has to know which job this ad is doing.
- Waiting until you have the "perfect" brief to start → The brief gets better from the data, not before it. Ship something directional, see what Meta rewards, and brief from there. The brands waiting for clarity before testing are losing to the ones testing their way to clarity.
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@henrikdev_ just wanted to say I'm a huge fan of what you've built! I've always wanted to make my iPad my go to "laptop" and with Beam I'm finally mostly able to!
Really well done on the app! Can't wait for future updates and the iPhone app!
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Couple of minor things that I've noticed on our apparel clients that had a big impact (US focused)
- Move the shipping up underneath what the model is wearing. That increased CVR a meaningful %
- We used to have the size guide on it's own page, like you, and noticed a huge drop off in CVR as people had to click back and forth. Simple popup modal helped improve CVR again.
- This one is minor, but I think it would be cool to see an editorial style image in the designer notes section of the product actually being designed. We did that for a founder audience led brand and again had a meaningful impact.
NOT my area of expertise, but things we've tweaked over the last 12 months for our clients that helped.
Congrats on the launch!! Looking really nice!
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Curios what you think of it. Link is thehonubay.com - all feedback welcome.
Danny Buck@dannybuck
Big day in the Buck household. My wife launched Honu Bay last night after a year of planning and sampling. First foray into fashion and it’s not gonna be easy but I’m super proud of her for not starting a coffee shop that loses me £10k a month. More seriously, we launched it from a table which as you can see on slide 6 how we’ve launched all the brands. Slightly better view for this one. Grateful for it all. Let’s build baby x
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Hetzner VPS purchased (€8/month) ✅
Tailscale + firewall secured ✅
Termius SSH'd ✅
Claude Code installed ✅
Logged in on phone ✅
I can now cook from the toilet 🚽
LET'S GOOOOO
Rob Hallam@robj3d3
Just SSH'd into my first Hetzner VPS with Termius! This takes me back to the days when I used to build Minecraft servers as a kid, so so cool. Next step: build my custom lifestyle <> AI ecosystem.
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11/10 experience at Bumrungrad in Bangkok 🇹🇭
$500 for health check, done in 3hrs.
I wanted extras:
> heart echo
> thyroid blood check
> heart doctor consult
They referred me immediately and did the tests.
Getting this service in Europe is unheard of.
Long live Thailand.
Rob Hallam@robj3d3
Currently BryanJohnsonmaxxing Getting the following tested: CBC Fasting glucose HbA1c Total cholesterol LDL HDL Triglycerides Chol/HDL ratio Uric acid Creatinine BUN AST ALT ALP GGT Hepatitis B (HBsAg + HBsAb) Urine Stool + occult blood EKG Chest X-ray Abdominal ultrasound This will set the health baseline for the rest of my life. (just turned 25 yo)
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@williamkast_ Interesting that you like to wait 7 days. We’ve stopped doing that. Curious whether you’re still finding winners after that long? We’ve generally found that after 2/3 days if it ain’t working, it ain’t gonna turn around.
Looking to learn!
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My Daily Meta Ads optimization flow.
This is all you need.
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Making a ChatGPT skill out of my business class flight researcher since i got so many comments about it
wonderful time time to never do busywork or waste money again
Oren John@orenmeetsworld
What it costs to charter a yacht in Greece for a week (and how it all works) 👇
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@therahulissar Is this the same brand you told me about over lunch in NYC? If yes, hell yeah!! Congrats man!
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Time to scale to $100k/day.
This brand here is from just one landing page, one strong offer.
The rest of the spend increase has come from just more diversified creative.
No new products no new landers just yet.
Hit me with any questions.
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@IstvanicMarin Do something very similar, curious how much detail you go into weekly on creatives? Is it just a report with a few bullets?
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My weekly report, which is delivered to the client every Monday, is simple & effective!
It consists of 3 parts:
1) numbers WoW
I compare numbers & provide a comment on what changed week over week, and how it affected results
Mostly CPM, CPC, CTR, AOV, CR, and blended TW/NB numbers
2) Main action items
Basically, from a high level, what I did in the ad account during the week, like:
> launched X new creative tests,
> tested new funnel,
> scaled X product,
> took winners from testing to scaling,
> adjusted bid in X campaign to give it more spend, etc.
3) Creative Report
I analyze the creatives tested in the previous week &
> highlight best ones,
> dive deeper into the data and creatives to understand WHY those were the winners
> provide potential next steps for iterations,
> gather learnings from those tests so that the client can apply that for the next batch of creatives
That's it. It's nothing fancy, but it's crucial.
It's not overwhelming, but it provides a great overview of the most important parts!
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@Simon__Rob I'm guessing CPL changes drastically, but which metric do you think caused the drop?
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This year, we went from spending $60K a month on Meta to $20K. We got crushed in the auction because we didn't have the setup to sustain our spend against competitors.
TBH? Best thing that happened to us.
- Instead of forcing the spend back up, we pulled back and rebuilt as a content machine first. Briefing new videos every single day on Instagram organic, understanding the content game before getting into paid again.
- I think most brands right now would be better off doing the same. Understanding the game of content first, without the pressure of sustaining ad spend that isn't working.
- If you're struggling: figure out the budget you're comfortable spending to turn your inventory around, and hold that baseline. Statics are usually the cheapest way to sustain it. We have a client spending $400K/month on Meta and 90% of that spend is on our static ads.
- Then use the slow period on inputs: new concepts, new angles, briefing content every day. When you push spend again you'll be faster, better, and ready to scale.
The market didn't get easier. It gets hotter every year. We just won't get caught again.
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@OutofSpecDetail Have you used the newest Tesla FSD?
I’m at 92% of all miles driven.
It is truly a thing of magic
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Hot Take: most people don’t actually want FSD, all people really want is a great highway drive assist.
We just did 1000 miles in our EV9 yesterday using Kia’s HDA 2 for 95% of the interstate driving. It’s so nice to be able to control the exact speed I want to go, follow in a distance I want to follow, and be in the lane I want to be in without an arbitrary profile telling me what it wants to do.
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10 days ago, @Revolut froze the Outrank bank account, and both our personal accounts for me and @eugZolotarenko
no email, no explanation
the only explanation I see is that my Ukrainian (non-EU) cofounder is a shareholder of a French company and that triggered some warnings??
would love an explaination @Revolut
.. a better one than the "routine check" provided by your support agents
I used to love your services but as you're holding our money hostage, it severely affects trust
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@dannybuck Love this! Quick one: do you try to hit a pillar within a day or is each day of the week a pillar?
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@aaronmtrx Well shit! Congrats! The mom thing takes #1 on the list here!
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Summer is here + the algo is back
What started in 2022...
Here’s the MTRX run so far:
- Started w/ SSM, TT organic, web design, media buying
- ALL flopped + barely made 500$/pm for over a good year, until…
- BIRTHED high prod (podcast/debate ads)
- Became the #1 agency in the space for HP (think Drake charting every day)
- First client Dec ‘23 - Primal Queen - @abdushodmonov DM’d us here
- Scaled PQ scaled to 9+ figs, still our longest serving client to this day
- 6ms later, flew out to see Abdu get married (amazing mems, check my YT)
- Shipping over 4000 ads a month
- Flew our 15-person team out in 2024 to Bali (check my YT)
- Grew said team now to 65+
- Over 30+ brands trust us
- Less than 2% churn
- Managing a good 75M in spend per month
- Hit unfathomable rev numbers in the span of 18m
- Lost a lot of hair
- Gained a lot of grey hairs
- Retired Mother
- Able to look after my peoples
- Continuing to work hard and now play somewhat harder in sprints....
Enjoying this game and grateful for this madness of a life every single fkin dayyyyy!!
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@dannybuck What else do you have your EA do? I'm struggling to find things for mine to do.
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Last year I wanted to become unreachable if I wanted to.
I hired an EA who replies to all emails.
A second phone. Only set people know.
Give the team crystal clear goals.
Use Basecamp for asynchronous work.
Decisions with Claude & data rooms.
Remote working is actually one of humanities greatest feats. I can cancel all calls and disappear whenever I want to.
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4 months in
Scaled past $500k / month
Things we've done:
- increased creative output
- onboarded new creators every week
- hired an ad creative agency & email agency
- read reviews, ad comments and customer service tickets manually to actually understand the customer
- made ads that drive real TOF (net new vistors)
- tested prices & offers (we actually increased prices AND shipping costs)
- negotiated better pricing with our manufacturer and 3PL due to increased volume
Things we haven't done:
- added new marketing channels
- discussed ad account structures
- built custom dashboards
- launched new products (too early)
- raised money or taken on debt
Q4 gonna be sweet 😃
DTC Midas@DTCMidas
1 month in Hit 6 figs which is nice but nothing impressive yet Also having some stock and product issues Good signs: First retention orders are already coming in, don't even have post-purchase flows set up 🤦♂️ That gave us conviction to lower our target nc roas and scale at break-even now Will wait for 3 months to get better LTV data before dropping efficiency targets further Also found a new offer that performs better, will continue testing this as this is one of the biggest levers Next up to scale further: - 10x on the angles, formats and lp’s that are already working - Add middle and bottom of funnel ads - missing this right now - Setup proper flows in Klaviyo - Launch Google Ads
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@dtc_alchemist Haven’t seen your tweets in forever!! Welcome back!
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When you write UGC make sure to add the fillers in
The "ums," the "likes," the little stumbles, even a fumbled word
That's the stuff that makes it sound like a real person talking
And that's what actually converts
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