Marco Lange

Little bit of magic for @ashvinmelwani @obviceo @my_obvi 🪄 ~20 creatives; ~14 Day turnaround Any guesses on which will perform best?

@LoganTGott Poet

@LoganTGott Poet

I honestly think it depends on how your account is structured and how you approach creatives. Just adding new creatives for the sake of adding creatives, doesn't work. Ensuring your keep a "strong" (using that term loosely) hit rate is maintained is important. Now balancing the type of creatives you add into the account matters too. Just adding statics with strong offers is naturally going to be more BOF, as you said. But, creating ads that are more solution aware focused, won't do as much retargeting naturally and will do more prospecting. This whole, just throw more into the account because of Andrometa to me is bullshit. Fundamentals matter more than ever.

But what if the reason your ads are fatiguing faster is because you’re launching more and more ads essentially manufacturing the problem because you’re measuring against last touch to define success and every new ad launches at the bottom of the funnel and that’s making reaching new customers more difficult in the entire funnel less stable

Meta's biggest problem isn't the algorithm. It's that creative fatigue is accelerating and most brands don't have the production capability to keep up. It's an infrastructure problem disguised as a performance problem.

@AlfieJCarter invite

I created private group of 500+ of the top GTM engineers and agency owners in the WORLD We're sharing in-depth cold outreach strategies & templates everyday in the group Trust me, it's worth joining. (and it's free) Reply "invite" + follow and i'll send you an invite

If you're a UGC Creator earning $8K+ a month & still editing your own videos, you're essentially working for less than the guy making your coffee at Starbucks. And he gets benefits. Let me explain. Our editors complete a 45-second low-fi UGC video in about 60 minutes. They're good. Like, irritatingly good. So your average UGC Creator, armed with CapCut and a dream, probably needs closer to 120 minutes. That's 2 hours. Per video. Every single time. Now. Say you're delivering 30 videos a month at $250 each. That's $7,500. You feel successful. You tell your parents this was a good career move after all. But you're also spending 60 hours a month editing. That's a week and a half. Gone. Evaporated. Sacrificed at the altar of keyframe adjustments and caption syncing. 60 hours you could've spent shooting. 60 hours you could've spent landing new clients. 60 hours that could've turned your $8K month into a $12K month. Instead, you're hunched over a laptop at 11pm colour-grading ring light footage like some kind of digital peasant. A good editing team costs about $1,200 a month. Twelve hundred dollars. That's less than what most creators spend on coffee, ring lights and "aesthetic" backdrops they saw on TikTok. For that, every video comes back faster than you could do it, better than you would do it, and with the kind of consistency that gets client contracts renewed without a single awkward email. So let's do the maths. You're spending 60 hours to save $1,200. That's $20 an hour. Except you're not saving it. You're losing it, because those 60 hours, spent shooting and pitching, are worth $4,000 in new revenue. Minimum. Which means every hour you spend editing isn't costing you $20. It's costing you about $65. To do a job you're worse at. Slowly. That's not a business. That's a hostage situation where you're both the kidnapper and the victim. A great UGC creator does two things: ideate and shoot. That's it. Everything else is overhead you're volunteering for. But sure, keep editing your own videos. It's not like your time is worth anything.

@shiri_shh We’ve already fixed it. Start with us, send a brief and we deliver the video within 36 hours

random idea: hiring video editor is such a mess right now. 100+ video editor jobs are posted every day on reddit and twitter alone. someone should fix this — a place where you can find vetted, quality video editors in hours, not weeks. monetization won’t be a problem. creators already make money and are very willing to pay.

@AlfieJCarter CLAUDE

R.I.P lead gen agencies. I just replaced a $100k/year lead gen team with Claude agents. (all working while I slept) Most founders spend $10k-$20k/month on marketing teams that work 9-5. Most agencies spend $30k+/mo on outreach. Last night I built AI agents that run 24/7: - Lead Magnet Engineer → builds viral lead magnets in minutes - Social Media Expert → writes scroll-stopping hooks - Creative Director → generates on-brand visuals - Research Analyst → finds trending topics in your niche - Performance Tracker → analyses and maps out content The results after 24 hours: - 32 lead magnets ready to launch - 60 days of content mapped out - 50+ scroll-stopping visuals created While I was sleeping. Follow + reply CLAUDE and I’ll send the full system + setup.

@doitwellnow Hey, your dms are not open, but would love to partner up on this and your other projects

I'm looking for a Ad Creative Designer (Meta/TikTok) $900/week | Performance marketing Deliverables: Static ads, video ads, carousel sets (20-30 variations weekly) Requirements: Direct response experience, can work with ad data Dm portfolio let's move on

@MattEpstein16 The biggest thing for me here is the 90/10. Took me a little while to learn that, but they are the single biggest unlock!

In 12 months, Shown Media grew from 15 → 58 people. Here are 3 things that shocked me about leading a 52-person team: (Number 3 changed the way I live) 1. People need to be told what to do. 99% of people are not good at proactively making decisions. In fact for most people decision making creates paralysis. Goal as the CEO should be systemizing and orchestrating a ship where the least amount of decisions need to be made. McDonald’s is wildly successful because everything they do is easily understood documented and done the same way every single time. Every company should try to McDonaldize their processes. 2. 90/10 rule applies: Great companies aren’t built by the entire team. They’re built by a few key players. CEO of a billion dollar tech company told me this and it stuck with me “90% of our product was built by two savant 19 year olds” This is true in every business. There are team members who create outsized return and do more than 10 others combined. Spotting these people is challenging but when you find one or two of them you need to build around them and get out of their way. 3. Everything you do is scrutinized under a microscope No body cares when some 30 year old dude is getting black out drunk at a bar hitting on girls. Now that same guy has 3 kids and a wife at home? Different story. Leading a team is the same way. I’m 23 years old. I’ve had to learn to act with decorum knowing everything I do can and will be looked at as a reflection of my character and my team.

@juodkunaitis Hey man I can help with this, cracked it actually. Sending you a DM

My biggest bottleneck right now is creatives. Spent weeks + $$$ trying to find overseas video editors for ads. They're either incompetent or ghost after a few tasks. Where are you finding good editors? Or are you hiring mediocre ones and training them up? Help me out.

@MichaelRathman7 Hey man, I can help, just dming you

I need an editor for some ads DMs are open hmu If you overpromise on ETAs and never deliver on time, don't DM me

@CJSlattery Scale, speed and creative quality is the only way you can win. We’re tweaking our creative delivery system every quarter so we can deliver increasing number of videos each month

More creative, more creative, more creative. That's what every brand is being told right now. But anyone who has tried to ramp up creative output knows: it's not just creative strategy that gets challenged. It's the entire production line. People management. Quality control. Delivery timelines. Everything. We hit that wall last year. So we built a custom creative studio inside our project management software. Now we track the status of each brief (which produces 6-10 assets), briefs per client, briefs per designer, completions by date, time in status, and more. Aside from compliments on how well our assets perform, the most frequent compliment from paid social and creative clients? How quick and reliable our delivery is. And this system isn't just for production. The creative strategy side is just as organized to ensure every brief that hits production has a strong thesis behind it. This is how we produce incredible ads reliably at scale.

@RyanClogg n8n is the best tool at the moment. Flexible and easily scalable. We use it internally

I need help with some AI Agents. I want to build specific ones for each role. Then have them all running at once. Email, DMs, calendar, writing, etc. Where do you host these & set these up? ⬇️

@Brittingham1 It's 2.46AM on a Friday night and I'm still working. I think I might be doing it wrong...

@CJSlattery We always do this. When we hire, we do 3 months of internal training before our editors can work with clients.

If you're not sometimes overstaffed as an agency, you're probably not hiring correctly. You should absolutely be hiring ahead of anticipated demand. There are a few reasons for this 1. It takes time for people to settle in, get used to systems, reporting, etc. 2. Hiring is hard. It takes time. There's no guarantee that you're going to find somebody great in a set period of time. The hiring process might take 2 weeks, it might take 2 months. If you're hiring for top tier people you sometimes whiff on a hiring search. We have had it happen half a dozen times in the last year. We thought we had a few great candidates, got to the end of the process, and nobody made it through. If you need someone RIGHT NOW, you're going to be much looser in your standards just to be able to service demand. 3. Sometimes you make a bad hire and have to let them go. If you're hiring as needed this is going to put you in a massively bad spot. You're not going to have the bandwidth on the remaining team to service accounts at a high level and you're going to end up stuck. This is why you have to forecast deal flow so you can forecast hiring needs and be 6-8 weeks ahead of demand with hiring.

@levelsio How do you prevent getting sick when sleeping naked? I constantly feel like I have a cough when I do this...

💯

@peterczepiga Paper and pen, write your goals down and put them somewhere you can see them as often as possible. Works for me

What are the best tools, templates, or frameworks you use to help with personal goal setting? It's that time of year

@jameshyujinlee You're my main character baby! 😆

We've worked with fashion giants like Crocs, Adidas, and New Balance this year. One of the most important things I've learned is: The product has to be the MAIN character. The model should bring the product to life, NOT steal the show. Every image we take has one goal: make the product impossible to miss while showing how it fits into real life. But if the product doesn't grab their attention first, we've failed. Honestly took me a while to nail this. Still learning with every shoot. Bookmark this if you're planning a photoshoot soon. Might be worth thinking about!