
Secured credit is a strong pathway for issuers to build long-term customer relationships while expanding access for underbanked and credit-building consumers.
In new @eMarketer coverage, Shankar Pandravada shared his perspective on why secured credit can serve as “the first rung of the ladder” for consumers who need more accessible credit options, while helping issuers manage risk and create deeper lifetime value.
As fintechs continue to grow in this space, issuers have an opportunity to modernize secured card programs with stronger rewards, better digital experiences and clear pathways into broader financial relationships. content-naf.emarketer.com/issuers-modern…
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