SportQuake

In Impact X, we’ve highlighted sports marketing campaigns that turn fans into contributors. Here are just three of 50 we spotlighted – they’re co-creations, moments that bring fans closer to the action and the purpose behind it: 💥 @NCAA x @Unilever 💥 @EuroLeague x @BKTtires 💥 @riotgames x @KITKAT Explore the casebook: bit.ly/4lFoAU8

From fairways to fantasy worlds, star power is reshaping brand strategy. Impact X spotlights how brands are teaming up with athletes to drive fame, fandom & real results, including: 🏀 Caitlin Clark x Gainbridge ⚾ Shohei Ohtani x New Balance ⚽ Erling Haaland x Clash of Clans Explore the casebook → bit.ly/4lFoAU8

While many crypto brands pulled back, @okx leaned in. From @McLarenF1's Senna tribute to @ManCity's NFT shirt drop, OKX redefined fan-first sponsorship. Here’s why they earned 2 spots in Impact X bit.ly/3G9gSmf

The best partnerships don’t just spotlight women in sport, they shape a stronger future for them. In Impact X, our initiative with @SportsPro, we've highlighted campaigns that do just that including: 💡 @WNBA x @Google 💡 @guildesports x Sky Broadband 💡 @AdobeWFACup x @Adobe Find out more: bit.ly/4lf7f4h

🚨@WEURO2025 kicks off today! Big brands are showing up, but are they showing up for the game? From @amazon 'Off Mute' to @LidlGB's Football Camps, some campaigns hit the mark. Others? Not quite. Our Brand Lead Adele Williams shares her top picks ⬇️ bit.ly/4lyVJAP

Not all purpose-led campaigns in sport are created equal. In Impact X, we’re showcasing the ones that mean it, from sensory shirts for deaf fans to mental health support built with care. Featuring: 💥 @NUFC x @Sela 💥 @atptour x @Infosys 💥 @NorwichCityFC x @samaritans 📖 Read more: bit.ly/44FsxlY #ImpactX

A fictional F1 team. Real brands. Massive ROI. The new F1 Movie isn’t product placement or sport sponsorship – it’s brand storytelling at 300km/h. From Met Gala to EA Sports to Netflix, here’s why smart marketers are racing to get their brand on the grid: bit.ly/45Fgw0R

🚨The biggest deep-dive into sports marketing excellence is LIVE. Introducing Impact X – a bold new collab with @SportsPro spotlighting the most creative and effective partnerships in sport. From athlete collabs to digital game-changers ➡️ bit.ly/4lf7f4h #ImpactX

Crypto, e-commerce, fintech, betting – disruptive brands are redefining sports sponsorship. We’ve teamed up with @SportsPro to launch Impact X, spotlighting the most creative and effective partnerships of the last 5 years. 🚨Launches tomorrow: lnkd.in/dGV7QsKk  #ImpactX #SportsMarketing #SportsBiz

59% of new crypto sports deals this season are in football. From Crypto.com x UEFA to Kraken x Spurs, our new MarketPlace Crypto Report breaks down who’s spending and why. 📥 Get the full report: bit.ly/4jBgzOB

New Economy brands now make up 29% of Premier League kit sponsors – up from just 2% five seasons ago. Old Economy brands? Down from 79% to 52%. A shift in sponsorship is here. Read our latest insights➡️bit.ly/4jBgzOB

🚨 New insights report: We’ve tracked Crypto’s surge in sport via our MarketPlace series – and the results are in. Key headlines: 💡 Sponsorship spend hits $565M – up 20% YoY 💡 59% of new deals are in football 💡 6 F1 teams now backed by crypto 💡 Esports spend down 85% since 2022 🔗 Download the full report here bit.ly/4kz4kCV

Congrats to our long-standing client @eToro on their IPO on @Nasdaq! Proud to have supported them on their journey and excited to see this next chapter begin. #eToroIPO #NasdaqListed

🚨 New insights report: We’ve tracked sport’s fastest-moving sectors via our MarketPlace series – and the results are in for online trading. Key headlines: 📈 Sponsorship spend tripled since 2019 ⚽ 44% of football spend goes to the Premier League 🏎️ 7 brands joined Formula 1 in 2024/25 🙋‍♂️ Ambassador deals tripled in 4 years 🔗Download the full report here: bit.ly/42TldlV

🚨 New partnership: @flipster_io x @TALON_ESPORTS Congratulations to our clients Flipster on securing their first-ever sports sponsorship, teaming up with APAC gaming powerhouse TALON. This landmark partnership includes: 🔹Dota 2 team officially plays under Flipster TALON (1-year naming rights deal) 🔹Campaign drops, co-created content & fan activations launch June 2025 🔗 Read more bit.ly/3EXibE5 #Dota2 #FlipsterTALON

🎮 Fatal Fury: City of the Wolves is here – the first @FATALFURY_PR release in 26 years. SportQuake is proud to have supported the global partnership between @SNKPofficial and @Cristiano to mark this iconic gaming moment. “CR7 is not only a sports superstar but also the world’s No.1 influencer. That’s why we approached him for this collaboration.” - SNK spokesperson, via BBC Sport #CR7 #FatalFury

Cristiano Ronaldo x @FATALFURY_PR ⚡⚽ CR7 joins Fatal Fury: City of the Wolves! A football icon meets a legendary game - this one’s special. Proud to work with @SNKPofficial on this project! #CR7 #FatalFury #Gaming #SportsMarketing

Five years since lockdown, Covid-19 reshaped sports sponsorship. Our CEO, Matt House, spoke to @SportsPro's @Sam__Carp on five key shifts: ROI focus, digital-first activations, unique rights, influencer-led sports & evolving purpose-driven marketing. Read more: bit.ly/4bQvWR8

Why do brands invest in @F1? With 1.5B+ viewers, F1 is more than just racing—it's a global stage for brands to grow, build trust, and connect with new fans. Explore 5 reasons why brands choose F1 sponsorship ⬇️ bit.ly/3Dhy2wp