
Steven Brett
1.5K posts

Steven Brett
@StevenRJBrett
digital native who has seen all sides of the marketing industry. CEO and Founder of BrandBridge digital media production. All views my own.













THE CHOICE BEFORE THE LABOUR PARTY by David Miliband @DMiliband In Britain we cannot afford the luxury of another failed government. The last party leader to win a majority and last a full term was Tony Blair in 2001. That was a quarter of a century ago. The message since then from the electorate could not be clearer: get your act together. A failure to do so is all that Reform have. A great aspiration weakly implemented – like a strong opinion weakly held - will get nowhere. Ten year plans without the funds and reforms to implement them will not register. Now is the time for our leaders to lead. One great benefit of being in government is that the hard truths are staring you in the face. For example, the British economy needs booster rockets if it is to get from 1 per cent growth to 2 or anything like 3 per cent. Another hard truth is that we cannot afford to have the public services we want, the defence investment we need (and have promised), plus the commitments to pensioner and welfare benefits and the promise of a functioning social care system, on the current tax base. The biggest hard truth is that the world has changed in such a way that a manifesto written in 2024 constrains more than it enables. The Government’s approach to this has been contradictory. What we promised not to do has taken precedence over what we said we would do. On the one hand, the Government has held tight to the manifesto, for example on tax and on Europe, in ways that have been challenged by changed reality. On the other hand, the government has jettisoned the five “missions” that were the strategic political backbone of its promise to the electorate. The right thing to do is to start from the condition of the country and ambitions for the country, and have the policies that emerge in service of our values define the political identity, rather than vice versa. That is how successful governments have broken new ground, and created a new and distinctive politics. Labour won the last election with the dividing line of change versus no change. That is always an attractive formula. It will be the foundation of Reform’s effort next time. For Labour, as the incumbent party, the dividing line needs to be good change versus bad change. That is in our power to establish. newstatesman.com/politics/uk-po…






Wondering what football would look like under Wenger's "daylight" offside law? Raheem Sterling would be onside in this example, the heel playing him onside. NB: You still need the offside lines, and you still have marginal decisions.



Wondering what football would look like under Wenger's "daylight" offside law? Raheem Sterling would be onside in this example, the heel playing him onside. NB: You still need the offside lines, and you still have marginal decisions.

















