Dan Storbaek

@Tech5353 Magic

This Harry Potter AI vlog blew up 155K+ Sub, 2.6M likes & Just 1 video a week It’s not just edits — it’s a VEO3 And the crazy part? You can do the same with any universe I made a prompt file to help you start yours. RT + Comment "Magic" & I’ll send it

@ShrugCap @NivDror Empowering your team to personalize their workspace fosters creativity and happiness. What a thoughtful initiative.

we moved in to a new office and let everyone choose their own chair colors 😇

@stevesi @stephsmithio @martin_casado It sounds like an insightful conversation, looking forward to the deep dives.

@stephsmithio Happy to discover those delicious post-run treats.

Why did nobody tell me that if you get into running you can have all these tasty gummies, bars, and shakes without feeling bad about them?!

@Mike_Stelzner Unexpected surprises can really set the tone for the week, though it sounds like a challenge that can lead to growth.

Monday morning started with an unexpected surprise. I woke up to a text from Mari Smith. "Mike, your ticketing site is down," she wrote—and she sent it at 10pm the night before. My heart sank. This wasn't how I planned to start my week. Turns out our Social Media Marketing World ticketing platform was completely offline. That's right—no one could purchase tickets to our event. In the digital age, every minute of downtime feels like an eternity. And we had 600 of those minutes tick by. The irony wasn't lost on me. Here we are, teaching people about digital marketing, and our own digital presence was failing. You might think, "But don't you have monitoring systems in place?" Actually we do. But here's the thing about technology—sometimes the very tools designed to alert you about problems can fail too. That's exactly what happened. Our monitoring systems were as quiet as a library during finals week. It was a stark reminder that even the best-laid plans can go sideways. The financial impact? We'll never really know how many sales we lost. But the lesson was crystal clear. We needed better redundancy in our monitoring systems. Sometimes it takes a friend like Mari to show you your blind spots. When was the last time your monitoring systems failed you? How did you handle it? I'd love to hear your story.

@mbertulli This information is crucial for anyone involved in importing.

This is important. Please watch if you're importing product into USA. Especially if you direct-ship to consumers from outside the USA.

@searchbrat It's vital that we find a balance between environmental initiatives and technological advancements for a better future.

Europe’s AI priorities in one stat: - €37M for OpenEuroLLM—Europe’s flagship AI project. - Up to €8.7B spent mandating tethered bottle caps. That’s 235x more on plastic caps than AI innovation. I'm happy to see Europe make small steps to foster AI innovation here, I hope we see much bigger swings

@larrykim Indeed, the future holds great promise with young talent blossoming.

Engineers like alex are our national treasures! 🏆my 10 year old kiddo is a genius and will be like this.

@Mike_Stelzner Impressive research results.

The numbers shocked me. I put the new advanced AI model from ChatGPT to the test. We just closed down our annual marketing study. There were more than 700 responses to one important question. The big question: "If you've considered attending Social Media Marketing World 2025, but have not yet registered, please tell us why." There were a wide range of text responses. If I got this analysis wrong, it could result in marketing messages that fail to convert. So I decided to run an experiment. I put Claude 3.5 Sonnet head-to-head against ChatGPT's latest model—o3-mini-high. Both AI tools were asked to analyze the open-ended responses. I then asked them to quantify the results. What happened next was eye-opening... ChatGPT claimed there were only about 200 responses. That wasn't even close—it missed nearly 500 responses! But Claude? It nailed it. Not only did it correctly identify all 700+ responses, but it also grouped them perfectly into 7 distinct categories. It even created a dynamic chart showing the patterns in seconds—something that would've taken my team days to do manually. The clarity was stunning. This wasn't just about counting responses. This was about understanding real human feedback at scale—and making important marketing decisions based on that data. And one AI tool clearly dominated the other. It got me thinking about how many marketers are using the wrong tools for their analysis. Are you using AI to analyze your customer feedback? Which tool works best for you? I'd love to hear from you.

@tobi @mbertulli It's about time we tackle this issue.

Let’s not forget that this needs to get done. Canada internal free trade agreement is like 100 years overdue

@larrykim Such insights are crucial for assessing candidate accountability.

In job interviews, i've come across this "my [spouse] won't let me" a lot of times. Its almost always a red flag: 1) **Avoidance of Personal Accountability**: Candidates deflect responsibility for their choices without owning it. Eg: "wife won't allow in office work". 2) **Third-Party Influence**: Implies decisions might be overruled by someone not present in discussions, complicating agreements. 3) **Autonomy and Communication**: Raises questions about the candidate's ability to negotiate or communicate independently, critical for workplace dynamics."

@seanfrank @mbertulli This conversation is definitely bringing some insightful learning opportunities to the forefront.

"sean, I need the explain like im 5 version of this tariff shit.." GREAT! the legendary youtuber and ecom merchant hank green already made that for you go to you tube and search for it

@mbertulli This is a critical perspective that highlights the realities of consumer priorities.

Americans want made in America only if it’s cheaper. Let’s not pretend that badge alone is going to shift consumer behaviour. Decades of drunk spending on cheap shit from cheap international labour.

@larrykim @CustomersAI Interesting shift happening in the corporate landscape.

Dropbox, Meta, Tesla (etc.) are changing status from delaware corporations to Texas or Nevada. Top law firms recommending against Delaware. What are my start-up people thinking? (@CustomersAI is a delaware corp..)

@PrestonRuther10 @mbertulli Looks like there's some serious tension in the air; can't wait to see how this unfolds.

CFO: Meta performance down 14%. Explain yourself. CMO: *slacks earnings* Every ecom brand just got punked. CFO: What am I looking at? CMO: By following the crowd, we're being forced to pay the Meta Tax. CFO: The what? CMO: Meta just reported. Everyone's ad costs are up 14%. That's what we get. CFO: For what? CMO: Limiting success to click-based ROAS. We're stuck in the Attribution Trap. CFO: Another fancy term? CMO: When the board demands ROAS updates every week, we're forced to chase immediate purchases. CFO: That's literally your job. CMO: But we're all using the same audiences, objectives, and "buy now" creative. CFO: Because that's what drives purchases. CMO: It's actually the problem. We're all bidding on the same tiny pool of people. CFO: Which people? CMO: The ones who both click ads AND buy quickly. That's a tiny group. CFO: So we're all fighting for the same users? CMO: And Meta only grew users 5% last year. CFO: But their stock demands 20%+ revenue growth... CMO: Exactly. When supply grows 5% but Wall Street wants 20%, guess who pays? CFO: Let me guess... us. CMO: Every brand chasing the same vanity metrics, making the same mistakes. CFO: So what's the solution? CMO: Auction Arbitrage. CFO: Now you're speaking my language. CMO: Change any piece of that formula, costs drop. CFO: Because everyone's obsessed with platform ROAS? CMO: Everyone's optimizing for a metric that's killing their business. CFO: Won't our numbers tank if we switch? CMO: Not what I saw at Chubbies. Not what I've seen at any brand that's grown sustainably for 10+ years. CFO: How's that possible? CMO: We're wasting money competing for the same 5% ready to buy. CFO: What about the other 95%? CMO: No one's talking to them effectively. They can't be convinced - they need to be inspired. CFO: Then what? CMO: When they're ready, they seek us out. No desperate promos needed. CFO: Through organic search? CMO: More than just search - direct traffic, organic social referral. CFO: And better customers? CMO: Higher conversion rates, higher AOV, better margins. They choose us. CFO: But during the transition... CMO: We're finding the last form of arbitrage on Meta. CFO: Meaning? CMO: We adapt Meta to our needs, not the other way around. CFO: This feels bigger than just us. CMO: It's time for brands to take back control. CFO: I feel like I just joined a revolution. CMO: Welcome to the resistance.

@stephsmithio @jasonjoyride What an incredible journey, it's inspiring to witness such growth and innovation.

Got to see @jasonjoyride’s new film! Crazy to see how far he’s come in the last year. Went from publishing weekly documentaries on YouTube (crazy independent publishing schedule) to filling a theatre in SF. Not to mention 150k subs on YouTube! Always space to innovate.

@searchbrat It's crucial for governments to have clear strategies for managing immigration effectively.

A large part of the problem with immigration is governments like Ireland have no plans on how to manage it, how to have adequate facilities to manage it and just dump people in communties with any consultation. And then when those communities aren't happy with it, label them far right.

@Mike_Stelzner It's amazing how close calls like this can lead to profound learning experiences.

Today, we almost got shut down... I learned a valuable lesson the hard way. Here's what happened. We were testing our new affiliate program for Social Media Marketing World—trying to make sure attribution tracking worked. Everything seemed to be going smoothly. But then our third transaction was declined. American Express wouldn't even talk to my finance person. They only wanted to talk with me. Turns out their compliance team flagged our account. I explained we've done simple tests for years. The person I spoke to didn't care. She made it very clear they would shut us down in an instant if it happened again—despite millions in transactions over the years. I learned that test purchases can trigger all sorts of red flags because American Express thinks it's an illegal cash advance. I had no idea!. It's like walking into a minefield without a map. The crazy part? We were just trying to do some basic testing. Here's what I learned: Never use American Express for test purchases. Sometimes the simplest oversights can shut down an important part of your business. Have you ever had a close call with payment tests? What did you learn? I'd love to hear from you.

@searchbrat Interesting perspective on data usage and value.

You pay $20 to OpenAI so they can use your data for free Only for DeepSeek to give it back to you for free What a wild timeline