Sunny Masand 🇮🇳

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Sunny Masand 🇮🇳

Sunny Masand 🇮🇳

@SunnyMasand

Regional Partner Director (APAC) - 𝕏 @AlephHolding I Previously @Twitter @Adobe | ❤️ Digital Advertising & Playing Sports 🏏 🎾 🏁| Proud 🇮🇳ian

Mumbai, India Katılım Aralık 2008
2K Takip Edilen755 Takipçiler
Sunny Masand 🇮🇳
Sunny Masand 🇮🇳@SunnyMasand·
@adityan Thanks for the trust and extremely grateful for the partnership Adityan 🙏 Look forward to scaling our partnership to greater heights, together 🚀
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tika mankar
tika mankar@tikamankar·
Longest and fastest decade of my life. Sometimes I still can’t believe I get to be here - building my forever favorite app, @X 🖤
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Ministry of Defence, Government of India
The wait is over. The full cinematic tribute to #OperationSindoor is here - honouring courage, precision, and the unwavering spirit of our Defence Forces. Watch the complete film and relive the moment that reflects India’s resolve to safeguard its sovereignty, unity, and integrity. 🇮🇳🫡 Full movie streaming now! @rajnathsingh @DefenceMinIndia @SethSanjayMP @HQ_IDS_India @DefProdnIndia @adgpi @indiannavy @IAF_MCC @PIB_India
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Formula 1
Formula 1@F1·
Taking to the podium! 😮‍💨 1. Antonelli 🇮🇹 2. Norris 🇬🇧 3. Piastri 🇦🇺 #F1 #MiamiGP
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Harsha Bhogle
Harsha Bhogle@bhogleharsha·
I must confess I didn't see a team, as studded with stars as #MumbaiIndians is, come apart like this. The only possible indicator could have been that, Bumrah apart, the others hadn't had an outstanding T20WC. But nobody could have predicted this. I had thought aloud about a hypothesis on my YT channel that reputation is becoming a burden in modern T20 cricket as a possible reason. I don't know if all the forces within were aligned but that could be another. And the experiment with Hardik Pandya as captain is now 3 years old and it has delivered a play-off only once so maybe something isn't working there. But I bet nobody saw #MI not making the play-offs.
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Parimal
Parimal@Fintech03·
Before the world knew the power of Big Pharma, a journalist in a tiny lab in Bombay created a substance so potent it triggered a trade war with London. It was a yellow grease that did not just soothe headaches but funded a movement, bypassed British blockades, & became 1 of the few Indian products to make the Empire's own medicine look like scented water. Unlike other brands started by chemists, Amrutanjan was founded by Kasinadhuni/Kasinathuni Nageswara Rao, a man who was primarily a journalist & a freedom fighter. In the late 1800s, the pain balm market in India was a British monopoly. If your head throbbed, you bought imported ointments. Rao saw this as a tax on pain. He retreated into a lab & perfected a formula that was significantly more potent than anything coming out of London. The British tried to push their own balms like Vicks/early menthol rubs as sophisticated & odorless. They attempted to smear Amrutanjan as primitive because of its overpowering scent. Rao leaned into the scent. He realized that in a country where literacy was low, a brand could not just be a name, it had to be an experience. He distributed free samples at music concerts (Sabhas) & religious festivals. By the time the British tried to patent the market for pain relief, the entire Indian public had already associated the smell of camphor & menthol with trust. The British balms felt alien & weak compared to the sensory explosion of the yellow tin. The smell of Amrutanjan... that piercing, camphor-heavy aroma became the literal scent of the freedom struggle. If you walked into a room & it smelled of Amrutanjan, it was a silent signal: A patriot is present. It was a scent the British police could not arrest, yet it was everywhere. The British had a Patent Medicine Tax that made imported drugs expensive. However, by classifying Amrutanjan as an Ayurvedic Proprietary Medicine, Rao managed to navigate a complex legal gray area. He essentially used the British legal system against itself. By proving his ingredients were ancient yet his manufacturing was modern, he avoided the crippling taxes that applied to purely Western drugs, while maintaining a price point (initially 10 annas) that made British imports look like daylight robbery Rao fought back not just in the market, but in the press. He used the profits from the balm to fund Andhra Patrika, 1 of the most influential anti-British newspapers. The British were literally paying for their own downfall. Every time a British officer’s wife bought a jar of Amrutanjan for a migraine (because it worked better than the London balms), she was inadvertently funding the printing of revolutionary literature that called for the end of the Raj. By the 1930s, this Indian yellow grease was being exported to Indian diaspora & locals in South Africa & Ceylon. It became a global symbol of Eastern Wisdom defeating Western Chemistry. It was 1 of those few occasions, an Indian OTC (Over the Counter) product achieved cult status internationally w/o a single pound of British investment. In fact, the yellow tin became so iconic that it did not need a label in the villages. The color & the smell were the brand. It was a biological Swadeshi. While others were fighting with words, Rao was fighting with molecular relief.
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Monique Pintarelli
Monique Pintarelli@Monique_X·
Today we’re announcing the full rebuild of our advertising platform, the most ambitious in X’s 20-year history. This is classic X and xAI: bold, fast, and built for advertisers. I’m incredibly proud of our engineering team and everyone at X who made this happen. We designed the new ad stack from the ground up for rapid innovation - expect continuous improvements, powerful new features, greater flexibility and better performance. We look forward to working closely with our partners as we roll out this next-generation platform!
Business@XBusiness

x.com/i/article/2041…

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Nikita Bier
Nikita Bier@nikitabier·
Ladies and gentlemen, today we're launching one of our biggest changes to 𝕏 Introducing Custom Timelines This feature allows you to pin a specific topic to your home tab. With support for over 75 topics, you can dive deep into your favorite niche on X. It's powered by Grok's understanding of every post with the algorithm's personalization—meaning every timeline is made just for you. And it works even better when it's a topic you already engage with. This was a huge undertaking across many months, so we're excited for you take it for a spin. We're giving early access to Premium subscribers on iOS (and Android coming very soon).
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Sunny Masand 🇮🇳
Sunny Masand 🇮🇳@SunnyMasand·
@IPL 2026 "Virtual Stadium" on @X is officially louder than ever. While the players fly on the field, the fans are dominating the digital space. The intersection of sports and real-time social media has never been more powerful. This season is one for the record books 🏏📈🚀
Marketing IN@MarketingIN

x.com/i/article/2044…

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Nikita Bier
Nikita Bier@nikitabier·
Sorry guys, I’m stepping up to the big leagues now.
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