Taboola

DeeperDive is an AI answer engine that reads your intent, turning a publisher page into an answer engine for its readers by providing hyper-relevant interactive discovery. The result? Readers going 10 to 15 minutes deep instead of bouncing after a headline. @AdamSingolda told Dan Nathan on @RiskReversal Media: this is very, very new. The cultural leap is the hard part. The publishers who make it first will own what comes next. Full conversation on the RiskReversal Media YouTube channel.

What happens when a reader can ask a question instead of just browsing? @adamsingolda and @KristenScholer got into exactly that at the @NYSE Speakers' Corner during POSSIBLE 2026. DeeperDive turns a question into a reading session, and publishers are seeing the results. Watch the full conversation youtu.be/5emYc-RvMDk?si…

Every year, Cannes Lions sets the tone for where the advertising industry is heading. This year, agentic AI is the conversation everyone is having, and for good reason. Agentic systems are changing how consumers discover, decide, and take action. The open web, CTV, and commerce are coming closer together and the advertising and publishing industries need to figure out what that means for their businesses. The Taboola Apartment is where we are having those conversations June 22-25. Request time to sit down with Adam Singolda, Krishan Bhatia, Ehud Furman, Daniel Horowitz, Alex Fannius, Vincent Meyer, Nadav Perry, or Lauren Karabush and explore what the Agentic Advantage means for your business and how to embrace the AI era: interact.taboola.com/realizeatcanne…

Readers aren't waiting for the 2026 Soccer Tournament to start, they are already following every story, rumor, and update ahead of the first kick-off. 11M pageviews in the U.S. 9.7M pageviews in India 8.8M pageviews in the UK 29M+ pageviews across the open web, before a single match. That's real-time user behavior. And this is just the warm-up. *Source: Taboola Newsroom data, past 90 days.

🌈 When brands make you feel truly represented rather than just "marketed to," it sticks with you. Dominic Addison, Benefits & Payroll Advisor EMEA at Taboola, looks back at the McCain Foods "We Are Family" campaign and how it proved that seeing yourself in the ordinary moments is what matters most. For Dominic, it's a reminder that being yourself at work without having to put on armour isn't just a nice idea. It's what actually makes a difference. #TaboolaLife

Reader habits are shifting toward conversational AI. Publishers who adapt will own the loyalty that comes with it. At WAN-IFRA in Marseille, Taboola's Jason Iliou and Philippa Jenkins from Independent Media showed how DeeperDive is turning on-site content into conversational experiences that keep readers engaged and coming back. Generative discovery is here to stay. The publishers who capitalize on their editorial trust and meet readers where their habits are heading will be the ones who define what the open web looks like next. Be the answer: taboola.com/deeperdive/

Most publishers are optimizing for either revenue or engagement. MM New Media decided they didn't have to choose. Working with Taboola across Feed, Push and Taboola News, news.de grew both, without touching the reader experience. Download the case study: taboola.com/resources/case…

Big milestone for @Taboola - inclusion in the Russell 3000® and Russell 2000® Indexes. Grateful to our team and partners worldwide for helping make this possible. LG. 🚀

🏳️‍🌈 A Pride campaign that validates your identity and your work? That's what happens when a brand actually means it. For Yossi Mark, The North Face nailed it with "Outside is for everyone." They didn't just run an ad; they took a clear stand and held their ground when things got loud. Yossi explains why this campaign resonated so deeply, and why it's a reminder that being authentic isn't just a buzzword. It's actually the best way to do business. #TaboolaLife

76% of performance marketers are seeing real AI-driven performance gains but almost all of it is locked inside search and social. 80% say they'd move budget to the open web if agentic AI existed there. The good news? It does now. Realize+ is live in beta. Read the B&T piece to see exactly where the integration wall hits hardest: bandt.com.au/results-are-fo… Where do you stand? Is your media mix ready to embrace agentic AI?

Publishers have been losing traffic to AI overviews and zero-click search for two years. Our data shows that readers who ask questions on publisher sites generate 3x more revenue and engage 2 to 3x more with content than passive visitors. Dan Nathan asked @AdamSingolda if DeeperDive makes up for the traffic loss. His answer: it doesn’t just make up for it. It grows the pie entirely. Full conversation on the @RiskReversal Media YouTube channel.

Our team will be in Marseille for WAN-IFRA, @NewspaperWorld. With DeeperDive, we’re proving that conversational discovery completely rewires open web metrics: 17% engagement rates, 20% organic CTR, 10M+ monthly reader queries turned into live newsroom data. Our team will be breaking down an exclusive case study with Philippa Jenkins, Publishing Director at Independent Media, on how HuffPost UK deployed these agentic frameworks to maximize user retention and revenue. Come find us June 1st | 11:00 - 11:30 | Grande Large, WAN-IFRA Marseille

70% of all digital marketing spend goes to 2 websites: Google and Meta. You can't build an Internet media business like that. @AdamSingolda is trying to fix it. This is his story.

This was so much fun !! @nasdaily thank you for the opportunity, you’re one of one 🙏

Unsure of why your Discover traffic dropped? Our Growth Publisher Delivery team built the Google Discover Playbook with full insights of what drives traffic, why it falls, and how to bring it back. Includes a self-audit checklist to find gaps fast. Free resource, live now on the Publisher Help Center. pubhelp.taboola.com/hc/en-us/artic…

23% of total pageviews. The #1 traffic source on the site. Half of the site's display revenue. That’s real results that MM New Media built with Taboola, across Feed, Push and Taboola News. Read the full case study: taboola.com/resources/case…

@NewspaperWorld See you in Marseille. Our team will be there June 1st breaking down how conversational AI is boosting user retention for news publishers. Come find us at Grande Large, 11:00 - 11:30 x.com/14291750/statu…

🌊 In Marseille, the global media community gathers. 📍Palais du Pharo, Marseille | 1–3 June 2026 Your place at the table is waiting. Register now: wan-ifra-congress.com/2026/ #WNMC2026 #WorldNewsCongress #Marseille #MediaLeaders #MediaEvent

Our team will be in Marseille for WAN-IFRA, @NewspaperWorld. With DeeperDive, we’re proving that conversational discovery completely rewires open web metrics: 17% engagement rates, 20% organic CTR, 10M+ monthly reader queries turned into live newsroom data. Our team will be breaking down an exclusive case study with Philippa Jenkins, Publishing Director at Independent Media, on how HuffPost UK deployed these agentic frameworks to maximize user retention and revenue. Come find us June 1st | 11:00 - 11:30 | Grande Large, WAN-IFRA Marseille

75% of marketing leaders rate finding incremental performance beyond search and social as very or extremely important. It's harder to scale growth in a crowded channel. Those who are ready to move beyond that ceiling know that the open web is where the next increment of growth is. Read the Agentic Advantage report for the full picture.

Building DeeperDive had us taking a deeper dive into the team behind the product. From cross-functional collaboration to real, measurable impact on how publishers engage their audiences, take a look at what Taboolars Tamar, Noya, and Evangeline had to say about the moments that made this one worth building. DeeperDive is Taboola's AI Answer Engine for the Open Web, and the people who built it are why it works.