Taboola

Is your audience looking elsewhere for answers? In a world where users are asking instead of clicking, we understand: nobody likes the silent treatment. Watch as Alistair Reed of The Daily Sync discovers how DeeperDive is bringing the LLM revolution directly onto the publisher's site. #DeeperDive #DigitalPublishing

Are you the marketer AI replaces? Find out TOMORROW | 11:20 – 11:40 AM | Blue Stage | @officially_omr

Day one of OMR and we couldn't be more ready. 📍 Booth F10, Hall A1 Come find us.

Nobody clicks anymore. Publishers’ content gets used but they get no traffic, no engagement, no ad revenue. DeeperDive is the Gen AI answer engine built to fix that. Nearly 7 million monthly active users. Live in German, Spanish, French and more. Our CEO @AdamSingolda spoke to @Horizont about where this is going. The feature is in German. Worth a read: bit.ly/4w0WM2v

... @cmuche did an incredible job with @possibleevent this year. It’s quickly becoming one of the top 3 events media execs should be at, and It was great so many partners. It is really hot… get a suite with AC :-) (and yes, it is unclear why am i wearing a long sleeve @nyknicks in 90 degree. true fan?) One of the themes that really stood out to me this year, and captured well in this piece, is how much everything is shifting to AI. Not just AI as a tool, this is not about "prompting" anymore, but agent-to-agent interactions, where systems are starting to operate on behalf of people. We’re already seeing it. We launched Realize+, our version of PMAX or Advantage+ for the open web, along with our first Claude Skill. The revolution is just getting started. A year from now will feel like 100 years passed. Thanks @howardhomonoff @Forbes for the time, great hanging out. cc @taboola forbes.com/sites/howardho…

Your next conversion is not where you think it is. 80% of marketers would move budget to the open web if it matched walled garden performance. So we built exactly that. Realize+ works continuously, optimizing budgets, creatives, and targeting, so you do not have to. The future of advertising is agentic. The open web just leveled up. Read all about it via @MediaPost cc: @LaurieSullivan mediapost.com/publications/a…

Taboola's launch of Realize just earned an Honorable Mention at the inaugural @chief_marketer IGNITE Awards, Best Product Launch Communications Campaign category. Proud of our team and grateful to our partners 👏 chiefmarketer.com/event/ignite-a… Don’t wait, Realize+ beta is live 🦊 #contact" target="_blank" rel="nofollow noopener">realize.com/performance-ag…

Big moment for us, great piece on @Digiday 🙏 We’ve been working on something we believe is very important for the future of the open web - and it’s great to see it starting to get attention. Thanks @SPGuaglione for covering it, and huge thanks to Kara Chiles and the team at @USATODAY for being first with us, leaning in early and helping us push this dream forward. AI shouldn’t take users away from publishers. It should live on publisher sites. Users expect it. With DeeperDive, readers can ask questions and get answers grounded in trusted journalism - and then go deeper into content, not away from it. We’re already seeing tens of millions of questions asked and strong engagement, as publishers look for ways to counter zero-click search and bring discovery back to their own properties. More good news -- our advertisers can't get enough of it, and we're seeing conversions that are at the top of our company, with CPMs that I've only seen before on TV. More good news - agencies are all over building Agents and looking for deeper access to users + unique data, and with our new Claude Skill I believe there is a huge upside for publishers and journalism as programmatic which limited spend historically -- will be replaced with AI. And money will follow. This is just the beginning. I believe the future of the internet is - conversational, agent-driven and built on platforms with real data + real distribution. This is here publishers win. digiday.com/media/taboolas… @taboola

Another great feature about DeeperDive growing fast and going global.  Nearly 7 million monthly active users, supporting new languages like German, Spanish, French, and many more. Thanks to @Horizont for the chat about my excitement & our ambition to build the largest ad-supported LLM for the open web 🙏 @helmutvanrinsum | bit.ly/4w0WM2v

@contentwaala @AdamSingolda Apologies for the inconvenience, @contentwaala. We’ve escalated your ticket to our support team and they’ll be in touch shortly.

@AdamSingolda Here is my ticket id : 01128959

hi @AdamSingolda struggling with your platform so hard, stuck on the onboarding screen even after the campaign is live, claude says it is a tech glitch, support team is still reviewing the ticket from past 3 days. Anyway to escalate this process, since money is getting spent.

This was fun … great chat on RiskReversal Media w Dan Nathan and Michael Nathanson MoffettNathanson LLC We talked about - is programmatic going away? Are agents replacing ad tech stack as we know it? If Claude can get your supply without you, it will. If Claude does not need your data, you’re not needed. We talked about our “chatGPT for the Open Web - DeeperDive” product now used by 7M people a month, and how it’s turning readers into 'superhumans' for publishers by increasing reader engagement with content and driving a whole new “LLM monetization” revenue stream. How our advertisers like this traffic it and can’t get enough See the full video: bit.ly/4uhLUeZ @Taboola

Miami heat calls for bold moves. 🌴 Our CEO @AdamSingolda took the stage at #POSSIBLE2026, from the NYSE Speakers' Corner with Kristen Scholer to a fireside chat with Serge Matta at the Possible Studio. Spoiler: it's Agentic. @RealizeAds Realize+ is here, and it's built to turn your inventory into a performance engine. The open web is officially open for business 🦊

Feels very on-theme for POSSIBLE: Less guessing, more real signals. #POSSIBLE2026

Is OpenAI's advertising model doomed to fail from the start? @AdamSingolda, Founder & CEO of @taboola, joins Dan Nathan on the latest RiskReversal Podcast 🎙️

Big congrats to our CEO @AdamSingolda, named to the @PMarketingW International Powerlist for the second year in a row. 20 years. 600M+ daily users. And just getting started with @RealizeAds and agentic AI. Proud of the team making it happen! 🙌

69% lower CPE. 50% higher CTR. 130% higher CVR. These aren't projections. Advertisers on Realize are already seeing this right now. This is what agentic advertising looks like on the open web with @RealizeAds 🦊 Request Beta Access realize.com/performance-ag…

Exciting.... @PayPal and @taboola ... Our performance advertising platform, Realize, is taking another large step forward, thanks to our partnership with PayPal. As we know, unless you have unique data Claude cannot get. And unless you have unique supply Claude cannot get. Then Claude will do it instead of you. Unique data + unique distribution is everything. And it's a lot. Through this exciting new relationship, advertisers using Realize can better understand and reach customers by tapping into data from trusted leaders in shopping and commerce, sourced from PayPal and Venmo. Thanks @mark_grether for the opportunity and friendship. Excited to work together on this. Just getting started bit.ly/4sYhxJq

Browsing behavior tells you what someone wants. Purchase behavior tells you what they actually buy. Big news from #POSSIBLE2026 Miami 🌴 Taboola is partnering with @PayPal. Advertisers using @RealizeAds can now better understand and reach customers by tapping into data from trusted leaders in shopping and commerce, sourced from PayPal and Venmo. High-intent audiences and real purchase signals, now at scale. We're at the Fontainebleau through April 29. Come find us: interact.taboola.com/realize-at-pos… PayPal partnership press release: bit.ly/4sYhxJq

Realize+ and our agentic focus is "the way the future of advertising will work" and "designed to replicate the performance of the walled gardens" on the open web. I couldn't agree more. A great feature about how we're trying to deliver on that future with our investments in Realize, connecting to Claude skills for the first time, DeeperDive and more. Thanks @MediaPost for the feature. bit.ly/48p4auv  cc: @LaurieSullivan  @taboola

@tipsheetai spotlights Realize+ and the shift toward agentic AI in advertising. As marketers move beyond manual optimization, systems that can continuously learn, adapt, and drive outcomes are becoming essential. Appreciate the thoughtful coverage and perspective. Read more: bit.ly/48gHe0s

Today's tips for Friday, April 24. * Taboola builds agentic loop with Realize+, adds Claude. * LLM developments: OpenAI's GPT‑5.5; Microsoft Copilot’s agentic capabilities updated; Elon Musk lays out AI chip project. * Unpacking the ‘Frontier CMO ethos’ with L’Oréal’s Asmita Dubey. * Hot TV takes: Next in Media’s Mike Shields, Jason Fairchild of tvScientific. * Inside the OpenAI vs. Anthropic brand war. * Q&A with CEO David Helmreich: TripleLift launches TL Spark agent. * Seufert: Meta optimizing advertiser properties. * IAB Tech Lab updates on Agentic Ad Management Protocols. * Ad tech vets Jay Friedman, Danilo Tauro launch vendor intel platform. * More: ChatGPT ads and logged-out users; Google VP Liz Reid on AI search changes; Brian O’Kelley on AdCP; Gigi going 'headless' says CEO Adam Epstein; MiQ eCom study. Read: tipsheet.ai/news/taboola-r…