Taboola

DeeperDive is helping publishers enter their 'next era' and opening up so many more ways for advertisers to connect with audiences, says Adam Singolda during this sitdown with @Beet_TV. Hear about this and other recent news, including our partnerships with Paramount and LG Ad Solutions now: bit.ly/3NP86NH #TaboolaDeeperDive #DigitalPublishing

Tools powered by AI, like Google Ads and Meta Ads, promise efficiency. But performance marketers don’t care about automation alone. They care about CPA, ROAS, and scale. Where is AI actually moving the needle for you? Vote below.

Agentic AI is reshaping the future of publishing, and publishers who act now will lead the way. On The Rebooting podcast, our CEO Adam Singolda explained how DeeperDive guides discovery, drives engagement, and helps publishers build lasting relationships while monetizing smarter. Listen to the full conversation about AI-powered experiences that create outcomes for both audiences and publishers: therebooting.com/p/google-wants… #DigitalPublishing #AgenticAI

From the @Nasdaq MarketSite in Times Square, Adam Singolda joined @kristinaayanian to discuss how AI is transforming the open web. Adam shared the thinking behind Taboola’s expansion beyond native advertising with the launch of Realize and DeeperDive, and how AI is reshaping discovery and search intent, creating new opportunities for advertisers to drive real results. The conversation also explored what AI could mean for publishers, the growing momentum of connected TV through partnerships like @LG_Ad_Solutions and @paramount_ads, and what’s ahead as Taboola continues building for the next chapter of the open web. bit.ly/4bk8ETz

Had a great time back at @Nasdaq MarketSite chatting with @kristinaayanian about how AI is reshaping the open web. We talked about what I believe is the beginning of a new internet, where people don’t just scroll and search anymore, they ask. That shift is changing how information is discovered, and why we launched Realize and DeeperDive to help advertisers participate in this new world of LLM-driven web. We also discussed what this moment means for publishers. While direct-to-consumer AI engines are becoming incredibly powerful, there is a huge opportunity for the open web. People want trusted content, be part of a community, and brands they know. AI will change how we access information, and increase the value we get from publishers who create it. We also touched on how CTV is becoming an exciting new growth opportunity with partners like @LG_Ad_Solutionsand and @paramount_ads, and what the next phase of growth at Taboola could look like. Thanks for having me! bit.ly/4bk8ETz cc @taboola

Generative AI is changing how people find information. But journalism, trust, being part of a community, and publisher brands will matter more than ever. I’m very excited that Nexstar Media Group, one of the largest news organizations in the U.S., is adopting Taboola’s DeeperDive.  I sat down with Nexstar’s Chief Product officer, (and longtime partner and friend) Jeff Moriarity, to discuss this, and how Nexstar is thinking about AI and the future of journalism. DeeperDive brings generative AI directly to publisher sites, introducing an interface people already use outside publisher platforms to the sites they love most. Readers ask questions and explore stories while keeping engagement and monetization with the publisher, not somewhere else. Let’s take a “DeeperDive.” bit.ly/3NmykHh @NXSTMediaGroup @jeffmoriarty

This was a lot of fun. @bmorrissey and I have known each other for years, and we’ve had a front row seat to how much this industry has changed..,That made this podcast even more fun, sort of two friends catching up on everything happening in media. We talked about search evolving into answer engines, the opportunity for publishers who embrace AI, whether the traditional funnel starts to break in a world of Agentic AI, and of course talking about the Knicks and DeeperDive :-) all of this and more on The Rebooting Brian, thanks for having me, this was truly great bit.ly/4ucFb6S cc @taboola

Today, we closed out 2025 with strong Q4 results, marking a pivotal year for Taboola. Throughout the year, we accelerated growth, improved advertiser outcomes, generated meaningful free cash flow, and reduced our share count by 18% - all while continuing to invest heavily in AI-driven innovation. A huge thank you to our partners and our team for making this possible. Learn more here: investors.taboola.com Please reference our GAAP to non-GAAP reconciliation included in the full earnings news release.

We’re closing out 2025 with another strong quarter, exceeding the high end of our guidance across key metrics. We repurchased $254M of shares this year, reducing our share count by 18%, while continuing to invest heavily in our AI-driven future. But this year was about more than beating the numbers. 2025 validated what we’ve believed for a long time: performance advertising doesn’t begin and end with Search and Social. There is a massive opportunity across the open web, and when powered by AI and proprietary intent data, it works. Advertisers are seeing strong outcomes. Retention is up. Budgets are growing. Our deep distribution, exclusive publisher relationships, and intent signals are becoming structural advantages in an AI-first world. We’re building the monetization layer for the open web, a leading performance platform beyond Search and Social. Thank you to our partners and Taboolars who are making it happen. The best part of our story is still ahead cc @taboola Read more at: investors.taboola.com

A big day at @Taboola. I’m excited to welcome @GKBhatia2 as our Chief Business Officer, leading global revenue and partnerships. I’ve known Krishan for more than a decade, going back to his NBCUniversal days where he ran a multi-billion dollar advertising business and helped launch Peacock. At Amazon, he helped build Prime Ads from the ground up, connecting big TV moments with measurable performance. He knows how to build, scale, and win. Over the past decade, we’ve built a strong foundation under the leadership of my partner @eldadmaniv our President and COO - surpassing $2 billion in revenue and establishing Taboola as a leader in performance advertising. Now we’re ready to scale the next chapter and elevate our go-to-market execution. We’re laser focused on becoming the largest AI-driven performance advertising platform outside of search and social, and on making DeeperDive the next interface for how consumers interact with the open web across publishers, OEMs, and apps. I couldn’t think of a better partner to help us accelerate this phase. Welcome aboard, Krishan. Read more on @AdWeek from @KendraEBarnett adweek.com/media/taboola-…

Please join us in welcoming @GKBhatia2 to Taboola as our Chief Business Officer! Krishan has built his career helping some of the world’s largest brands grow. Most recently, he led the team that built Amazon’s global video advertising business. Before that, he spent more than a decade leading ad partnerships at NBCUniversal. He joins Taboola at an important moment as we continue to drive growth across our full range of products including @RealizeAds, DeeperDive, our publisher partnerships, CTV solutions, and AI-powered tools. 💡 @KendraEBarnett at @Adweek has the story: bit.ly/4qGuGpa #RealizeForAdvertisers #PerformanceMarketing

We’re reporting Q4 & FY 2025 results on Feb 25, before the market opens.  Join our live webcast at 8:30am EST with CEO Adam Singolda & CFO Steve Walker: 🔗 investors.taboola.com/news-releases/…  #Earnings

We’re excited to see @MediaPost highlight insights from Taboola Newsroom, powered by real readership data across our network of trusted, premium publisher partners. The piece shows what audiences are actually choosing to read in the 48 hours leading up to today's Big Game. A few signals that stood out: 🏈 Bad Bunny is generating +129% more buzz than Kendrick Lamar at the same point last year, while halftime show interest overall is up +449%. 🏈 Readers are gravitating toward underdog and emerging narratives: Sam Darnold is seeing 2x the search momentum of Drake Maye. 🏈 The Big Game's ad effect is real: beverage brands are dominating pre-game readership, led by Bud Light (+569%) and Budweiser (+99%). This is the power of Taboola Newsroom: turning publisher-scale readership signals into actionable intelligence. It’s how we help publishers anticipate audience interest, marketers spot momentum early, and the broader ecosystem find attention that is deep, durable, and monetizable. mediapost.com/publications/a… #DigitalPublishing @rayschultz

Kicking off 2026 with real momentum for DeeperDive. One of the largest publishers in the UK and Ireland is now rolling out our Generative AI Answer Engine across its portfolio, including the Daily Express and Daily Star This feels like the start of a whole new phase for the internet. I’m so excited about this. So grateful for the opportunity to work with my partners and friends Terry Hornsby and Piers North and their team on this joint innovation 🙏 They're true believers in giving readers the best possible experience and growing their business. AI is a real thing …. taboola.com/press-releases…

@Bzdk74 Please email support@taboola.com

@taboola I tried to report a misleading, fraudulent ad on your website. It only allows 100 characters. I couldn’t even write down the landing page link. Do you really want us to report?

Consumers now expect ChatGPT-level answers everywhere, so @Taboola’s Adam Singolda in this interview with Beet.TV is basically saying publishers need to install an “LLM inside” sticker before users default to someone else’s interface. beet.tv/2026/01/post-1…

Madrid Sales Kick Off was all about breaking through. Challenging old assumptions, rethinking how our industry evolves, and pushing past what’s expected. 🇪🇸 The conversations and energy here were buzzing with what’s next in both advertising and publishing. We’re focused on today, but so excited about what we’re building for tomorrow. I really enjoyed it. @Taboola #Madrid #PerformanceMarketing #Innovation

Tired of fighting algorithm changes and rising CPCs on crowded channels? Realize helps you outperform legacy performance channels by activating discovery-driven environments on the open web. See more: taboola.com/marketing-hub/… #RealizeForAdvertisers

For years, we’ve asked whether AI creative could truly match human performance. Now we have the answer. A joint, large-scale academic study with @Columbia, @Harvard, @TU_Muenchen, and @CarnegieMellon, using Taboola data, shows AI has reached human-level performance. AI isn't a tool that's meant to help you choose speed over quality. Smart marketers should be using AI to be more human, at scale. A win for advertisers, publishers, and most importantly, the user. bit.ly/4qLGTK8

Clicks don’t tell the whole story. Track time on site and session depth to see who’s truly engaged, not just passing by. ✅ Smarter tracking. ✅ Better targeting. ✅ Faster conversions. 👉 taboola.com/help/en/articl… #OptimizeForEngagement #RealizeForAdvertisers