Taboola

Taboola has been named a Top Workplace by @Digiday, and recognized as a Top Tech Provider in the 2026 awards! 🏆 We could talk all day about why Taboola is a special place to work, but the Taboolars who live our culture every day say it better than we ever could. So we passed them the mic 🎤 When it comes to work-life balance: "A company that lets me deliver strong results while staying present for my son." - Juçara Trombeli On company culture around recognition: "A place that genuinely recognizes and celebrates effort." - Gili Malinovitch Thank you to our global team for making Taboola Life what it is.

Every publisher is facing the same choice: evolve and be part of what's next, or take their time. So what does that mean for the industry? Our Founder & CEO @AdamSingolda used DeeperDive as the example at Cannes Lions: an AI answer engine built for trusted publisher sites, meeting readers with answers instead of losing them elsewhere. Trust is the asset, and what you build on top of it is the growth. Thanks for the interview @Campaign_India

Kirac Sogutlu left Taboola in 2022. In 2025, he came back. We hear it constantly: it's the people, and the chance to be challenged and grow, that make Taboolars stay. For Kirac, that's exactly what brought him back. Scroll through to hear his Taboola life story, in his own words.

Our global Sales Club winners are the team that brings focus, excellence, and breakthrough to everything they do for our clients. Congratulations, you earned every bit of this trip 🌊 Come join the Taboola team bit.ly/4c5R3PE

What made Max Aoyagi choose Taboola Japan? It was the chance to build something of his own. "I wanted to challenge myself in an environment where I could earn clients' trust through my own ideas, expertise, and relationships. I believed that would help me grow much faster, and it gave me the confidence that Taboola was the right place for me." In under three years, Max earned a promotion and a spot at Taboola's global Sales Club. 🏆 Read his full story on what it takes to succeed on our Japan sales team: taboola.com/taboola-life/m…

Will AI replace marketers? Our SVP of Strategy and Corporate Marketing, Tom Inbal, took the OMR stage and told the story behind Fabien Fordham, the fox behind our 'Outfox Your Competition' Realize campaign. Tom’s team built and launched the marketing campaign using AI end to end, and did it for a fraction of the usual time and budget. But that's not the point of his keynote. The real point? You'll have to watch the video. Read more about marketers' courage with AI taboola.com/taboola-update…

Agentic AI for performance marketing is here. And it's on the open web. @Taboola CEO @AdamSingolda broke down exactly how agentic AI for performance marketing works, with @KristenScholer on @NYSE Floor Talk. Realize+ is built to unlock it on the open web. Set your objectives, and the platform takes over. Agentic AI optimizes your campaign budgets and creatives in real time. The same autonomous, goal-based campaign management performance marketers rely on in search and social, now available on the open web. If you're running serious performance budgets and want to see what agentic AI looks like beyond the walled gardens, this one is worth the watch.

Ceci Ruppert went from Growth Account Manager to Team Lead, Growth Advertising DACH at Taboola in four years, across three roles, with one constant: leading with curiosity. Staying inquisitive, taking initiative, and building value for clients at every step. Here's how she did it

You notice that your Google Discover traffic dropped. Now what? Most publishers don't know where to start when Discover traffic dips. Is it a content issue? A technical signal? An image problem? Usually, it's a combination of things that are hard to diagnose without a clear framework. That's why our Growth Publisher Delivery team built the Google Discover Playbook, now live on the Taboola Publisher Help Center. It covers three things publishers actually need: ➩ What drives Discover traffic in the first place ➩ Why drops happen and how to diagnose them ➩ How to recover and grow with both technical and content-based actions It also includes a self-audit readiness checklist so you can assess where you stand right now, from meta tag implementation to E-E-A-T signals to image specs. Make use of this practical, self-serve playbook here: pubhelp.taboola.com/hc/en-us/artic… Want a hand working through it? Reach out to your Taboola account team or get in touch to explore becoming a partner.

"Trust is a publisher's greatest asset. It's the food, water and oxygen of their business." That's how our CEO @AdamSingolda put it during Cannes Lions this year, in conversation with Campaign. His take: as AI makes information abundant, people spend less time evaluating every claim and rely more on the brands they already trust. Publisher-driven chat experiences win over mainstream GenAI search, and the difference is the human, editorial touch. Publishers who lean into that, real relationships, personalized experiences, direct audience connections, are the ones positioned to win. It's also the thinking behind DeeperDive, our Gen AI answer engine that lives directly on publisher sites and uses their own content to answer reader questions in real time. It's already seeing nearly 7 million monthly active users and 10 million+ questions a month, all while keeping readers on the publisher's own site rather than sending them elsewhere. Read the full interview: campaignindia.in/article/tabool… @Campaign_India

Great to sit down with Campaign Magazine at Cannes Lions recently. We talked about the 'data advantage' that is defining successful tech platforms, how it is empowering success for advertisers, and how our technology platform, Realize, is making that happen. We also talked about publishers thriving in the AI era by tapping into reader trust, and how our technology, DeeperDive, is playing a big part in their Gen AI future. And much more. bit.ly/4eRQYSw @bhatiavinita @CampaignLiveUS @Campaign_India @taboola

Thank you @NYSE for having me 🙏 @taboola

Congratulations to Serena Gao, Country Manager for Thailand & Southeast Asia, on being named to Campaign Asia-Pacific's 2026 40 Under 40 list! 🎉 In just twelve months, Serena Gao helped grow Taboola's market share in Singapore from 10% to 85%, fully displaced the incumbent competitor in Thailand, and grew Malaysia's market share from 40% to 70%. Through her dedication and exceptional work, she shows that growth and human centric leadership can go hand in hand. Help us celebrate her in the comments and read her Taboola story here: ow.ly/QQFF50Zkzcc

Our global Sales Club winners wrapped up an unforgettable trip to One&Only Le Saint Géran, Mauritius. Behind this energy are months of focus, excellence, and breakthrough, all channeled into delivering real results for our clients. Come join the Taboola team: bit.ly/4c5R3PE

Performance marketers have been fishing in the same overcrowded pond for years. Rising costs, flattening returns, the same audiences recycled at a premium. We are changing that with Realize+. Realize+ is an agentic advertising system built on Realize. It makes decisions, shifts budget in real time, and optimizes campaigns continuously so advertisers can drive incremental growth beyond the walled gardens without the complexity. And for the first time, advertisers can run Realize+ directly from within Claude.. Now in Beta

Our own Omri Ariav is joining @‌Reflectiz on July 8 for a live webinar: "Securing Third-Party Marketing in the AI Era." The ad tech and security perspectives, finally at the same table. 9 AM EDT / 3 PM CEST. Register: reflectiz.com/learning-hub/r…

Taboola GRCN was proud to sponsor the SOPA Awards 2026 Gala Dinner in Hong Kong on June 18. Supporting publishers through innovation is what we're here for. DeeperDive, Taboola's AI Answer Engine for news publishers, is one way we're helping publishers turn reader curiosity into engagement and revenue with a 21% CTR from answers back to articles.

@Digiday Read the full press release: Digiday names Taboola a Top Tech Provider on its 2026 Top Workplaces list taboola.com/press-releases…

Taboola was named a Top Workplace by @Digiday and a Top Tech Provider in the 2026 awards 🏆 The Taboolars who live our culture every day say it better than we ever could. Don't take our word for it, take theirs: "A company that lets me deliver strong results while staying present for my son." - Juçara Trombeli "A place that genuinely recognizes and celebrates effort." - Gili Malinovitch

@ScottShapiroUXD @nvidia Exactly. The teams getting this right are treating explainability as core infrastructure, not a compliance afterthought.

@taboola @nvidia Governance catching up to autonomy is the right frame. The gap is usually who owns the decision log when an agent acts on bad data and nobody can reconstruct why.

At Cannes Lions, Taboola co-hosted a conversation at ADWEEK House on where agentic AI is actually taking performance marketing. For those who couldn’t join in Cannes, here’s some key takeaways from what was shared in the group chat: 🎤 @nvidia's Matt Groshong: real value comes when agents have agency, but that means being able to explain their decisions, and ideally let you undo them. 🎤 Our CBO Krishan Bhatia: autonomy is the most critical piece, and it's already working, though governance and guardrails are still catching up. 🎤 Omnicom Media's Jarrod Martin, @paramountplus Advertising's Steve Ellis, Accenture's Ami Palan and Proem's Imran Khan (@dottkhan) also weighed in on process, preparation, platform fit and the ROI question that's coming for everyone. Read the full recap from @Adweek, written by @DawnPapandrea: adweek.com/performance-ma…