The Advertising Forum

Welcome to The Advertising Forum (@theadforum) . Our series sponsor, @vibedotco , has put a stake in the ground by making TV as simple as buying search on Google or social on Meta. And those companies were built by SMBs looking to move fast. In episode 1 of our 4-part series, Justin Rankin, CMO of @LionAndPanda , reveals how Vibe.co brings the reach of traditional TV together with precise targeting for a truly cost-effective solution. From real-time analytics to rapid creative testing, learn why SMBs are jumping on CTV for exceptional ROI and competitive advantages.

Great discussion on data-driven advertising in the streaming tv era hosted by @marketecturetv and @magnite @aripap leading the panel between @DIRECTV @PublicisGroupe @PublicisMedia @magnite @LG_Ad_Solutions @AdtechGod is crushing it with the lighting @theadforum sizzle 📺🔥

TRADEMARK This brand is so much more to me than a logo or name; it’s how people feel about what’s been created. ❤️The identity (sometimes unknown) ❤️The values ❤️The reputation ❤️The connections I am proud to announce that AdTechGod is now a Registered Trademark! @marketecturetv Media 🚀

Unlocking the Power of Attention Metrics with InMobi In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Marc Guldimann (@AdelaideMetrics ) and Richard O'Sullivan (@InMobi).

Navigating Mobile Growth in a Privacy-Driven World This episode explores mobile growth challenges, privacy concerns, partnerships, and proving the value of mobile app investments. Experts from @InMobi and @PublicisMedia

Philip Golas, VP, TAAG, Publicis Media, recently joined @TheAdForum's @MarketectureTV podcast in a conversation with other experts on the growth of mobile apps and loyalty programs. You can watch here: ow.ly/8rON50UlTvx #LionLeadership

As you recover from your post-turkey coma, tune into recent @marketecturetv interview with @GeniusSports’s Manny Puentes at #IABTechLab’s #InternationalSummit in London last month! okt.to/g1i0kt

Maximizing Incremental Revenue in Advertising Tom Wall, the Commercial Director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. Thanks to @DurationMedia for sponsoring this series.

SWEET SUITES We’re kicking off 2025 with a bang, and you won’t want to miss it! There is no better place than Las Vegas in January! It’s the perfect time for our industry to reconnect after the holiday recharge, swap strategies for 2025, and most importantly showcase the hard work and innovation from 2024. Introducing Sweet Suites by The Advertising Forum (@theadforum) , an exclusive, in-person video series all about YOU. Your company. Your team. And, of course… Your suite. But wait, there’s more! Next week, we’ll be revealing our exciting plans in partnership with @magnite Learn more: docs.google.com/forms/d/e/1FAI…

You can watch the full episode here: youtu.be/0c5bdct92gA?si…

Building trust with brands requires transparency and accuracy. Richard Raddon (@richraddon) , co-founder and co-CEO of @ZEFRinc , discusses the importance of brand safety and transparency in purpose-driven marketing. To watch this episode click the link in comments.

Watch the full episode here: How Big Brands Handle User-Generated Content in 2024 youtu.be/eB2tRPCSwZY

How Big Brands Handle UGC Mark Proulx, Global Director of Media Quality and Responsibility at @kenvue , discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms. Sponsor: @ZEFRinc

Is Your Brand Overlooking the Critical Element of Brand Purpose? In this episode of The Advertising Forum sponsored by @ZEFRinc , @JeremyBloomHere and @AdtechGod engage with Louis Jones, CMO of the Brand Safety Institute, to explore the importance of brand purpose.

Watch the final episode of @theadforum’s Transparency series with our CMO Dan Slivjanovski! He talks to @marketecturetv’s Jeremy Bloom and @AdtechGod about how we are bringing transparency to the marketplace with the launch of our Transparency Center. 👉 buff.ly/4dqyxjL

Watch the full episode here: Measurement is becoming everyone's problem youtu.be/3nCHGUUJCcc

Measurement is becoming everyone's problem In this episode of The Advertising Forum sponsored by @doubleverify , Brook Minto, Global Director of Global Media at @Haleon_health , discusses the critical role of trust and transparency in the advertising ecosystem.

News Environments as a Safe & Effective Place for Advertisers Jeannie Olliver, from @BusinessInsider , discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. @doubleverify

Day 7 of #USvGoogle goes to the buy-side. Why doesn't Google Ads bid more on other exchanges? We may never know. Also @TimCadogan shows up and is very funny. monopoly.marketecture.tv/p/us-v-google-…