Peter Yates

Most marketers sell products… The best marketers sell✨identities.✨ Customers don’t want features, benefits, or transformations—they want to feel SEEN. Speak to who they are (or who they want to become), and you’ll never struggle to sell again.

@elonmusk Avengers assemble

🫡

@elonmusk Come on, it's not rocket science...

I mean, the fluid has to get from one ship to another somehow 🤷‍♂️ 😂

@SarahLevinger Could you share some examples please?

“What’s a psych-based creative strategy?” It’s very simple: I study the language of your customers (specifically the common emotional sentiments within your TAM) and draft ads that align with those emotions. Simple? Yes. Easy? No, but it typically reduces CPA by up to 40%.

The best place to relax is near water. After just 2 minutes of viewing water outdoors, blood pressure and heart rate drop. It's more calming to look at a lake, pool, or stream than trees or grass. Beaches are popular for a reason. Wider bodies of water bring more tranquility.

For anyone wondering why today is called a 'Bank Holiday' in the UK - campaignlive.co.uk/article/dave-t…

Today marks 9 years since the @Shopify IPO. That day forever changed my life (and many others lives too!) When we did the IPO Roadshow, we did 93 presentations. A lot of people did not get @shopify. They’d say: you’re just an ecommerce provider, and you’re taking a slice of the existing pie. What many failed to understand was we were not just taking a slice - we were growing the entire commerce pie itself. And that’s what we have been doing since day 1. We are making it possible for more people to participate in entrepreneurship. We are the commerce everywhere company. And we are making commerce better for everyone. And of course the biggest thank you to @tobi for creating the most incredible company (and mission) ever. Life’s work 💚

“Air Head” is apparently the ‘world's first AI generated short film’ which used OpenAI’s SORA in it’s production youtu.be/cDMj3Gnga5M?si…

"The information you consume each day is the soil from which your future thoughts are grown." -@JamesClear

This is how Bernbach said print-ads should be done, the caption and picture shoudn't say the same thing. If the captions just said "Paw-print in the Snow" it would be redundant, this is 1+1=3

@jameesy @tryamie I'm looking forward to getting my invite to Amie and for trialling timeblocking! Hoping I can be consistent with it. Will be helpful to hear how you approach/use timeblocking

Rather timely access to @tryamie this morning, just as I had made the decision yesterday to more formally try time-blocking to keep on top of tasks. Very impressed so far.

Genius

@marz05 Correction *You every year since 14*

😭 me when I was 14

This map perfectly shows how the UK and Ireland can be the Saudi Arabia of wind power. I think we are unexcited by wind-power in part because we assume that everyone gets to benefit from it. Framed in terms of comparative advantage, it's much more potent. globalwindatlas.info/en

@GCHQ CUB Buckingham Palace

To celebrate the #Coronation, we’ve got a right royal #GCHQPuzzle for you. Can you find the odd word out?

You will not find a better definition of ‘focus’ than the one provided by Jony Ive twitter.com/ricburton/stat…

Shopify is eating their ecosystem. I've read that a lot since yesterday. This isn't true. Let me explain 🧵👇

Great thread here on how to ITERATE high-performing ads...

I've completed 10 Ironmans and treated over 3000 patients over the past 10 years. Here's every fitness tip I could think of: 1) Kids will only move as much as their parents do.

Congrats Morocco, very well played!