Todd Brison

I used to be annoyed at people for writing bad copy but now I'm annoyed with people who use AI to write bad copy and tell me it's good copy

@MrColdEmail nice, tysm

@ToddBrison I made all this up in the shower

bland AI just raised $50 million because a $200/mo voice agent books more meetings than a human making $74,000 a year. 3.5 million calls per week. 100 languages. 45-minute enterprise conversations. zero commission negotiations. zero sick days. zero "I had a rough morning" energy on the first 20 dials. one of their early customers added $40 million in annual revenue from automated lead qualification alone. another hit $430 million in annual revenue from AI-powered outbound calls. these are numbers from the fundraise press release, not a landing page. a human SDR dials 60 numbers on a great day and spends 40% of their time "researching" on linkedin, which is code for scrolling with a crm tab open. the AI dials 400. per day. every day. starting at 8:01am in every timezone simultaneously. a guy I know replaced his 3-person SDR team with one AI voice agent 6 weeks ago. the agent runs a 4-question qualification script and transfers warm leads to a single human closer. the closer only talks to people who already said yes. old cost: $222,000/yr in salaries, plus $14,400 in software seats, plus 3 months of ramp time per hire. new cost: $200/mo plus $0.04 per minute of call time. roughly $2,600/mo total. closed $127,000 in the first 6 weeks. from a robot that doesn't negotiate equity and has never once asked to "jump on a quick sync." the companies posting "hiring SDR" on linkedin right now are posting the job listing equivalent of "hiring someone to hand-deliver telegrams." the role has about 18 months of oxygen left in its current form. fr

@hi_im_six @MrColdEmail Are you not supposed to call people in the US without consent? Why do I get spam calls every day? (Serious questions)

@MrColdEmail I wonder how they get around the legalities in the U.S. doing outbound cold calls without consent first? Or is it that they’re doing outbound calls that are actually inbound inquiries?

@gtmguyjeff @MrColdEmail Can you really not? Is there a law around this somewhere?

@MrColdEmail You can’t use ai for outbound silly goose

@MichLieben ads

Our Head of Growth runs $300K+/mo in paid ads without opening a single ad manager. Three platforms, one terminal, 12 custom Claude Code skills. 200+ hours of work off real client campaigns. Some clearing 4X ROAS on $1M+ spent. 40+ strategy files, 39 Python scripts hitting the platforms directly. My bet: the agency that codes its ad-ops owns the margin everyone else burns in clicks. The whole thing is 4 Claude Code skills: > /linkedin-ads (15 strategy files, 14 scripts): full-funnel framework with audience-sizing rules, 6 campaign structure models, ABM 1:1/1:few/1:many playbook, 35-item audit checklist, creative by awareness stage. Scripts pull demographics across job function, seniority, company size, industry, country. > /meta-ads (16 strategy files, 12 scripts): the Meta Ads Operating System, Creative Cadence OS, Pixel + CAPI setup, ABO to CBO to Advantage+ progression, creative fatigue detection. Scripts handle full creative-copy extraction across link, video, carousel, dynamic formats. > /google-ads (9 strategy files, 13 scripts): the intent ladder, account structure split by intent, Phrase/Exact then Broad keyword progression, Performance Max guardrails, search-terms wasted-spend finder. > /onboarding: 5-minute interactive setup. Walks credentials platform by platform, tests connections. Underneath all three sits the foundations layer: the 5-Stage Demand Engine (replaces TOFU/MOFU/BOFU), budget allocation by stage and channel, voice-of-customer copy framework, scaling quadrant, optimization signals split between leading and lagging. On each platform, one job at a time: > Google: pulls 30-day search terms, queues every query that spent money with zero conversions as a negative once you approve, audits quality scores in the same loop. > Meta: click-through fatigue watch across every live ad. Audience oversaturation flag. > LinkedIn: 35-item account audit, then demographics on the top campaign. The job titles and company sizes that convert. Read-only until the diff matches what Ivan would've done by hand. Then negatives, then fatigue, then bids. Weekly pass: Ivan runs the zero-conversion sweep on Google, then the fatigue check on Meta, then pacing. Diff against last week's run. Comment "ads" under the article and we'll send the repo. Must be following.

Honestly, embrace your dark side.

@CJNitkowski Thanks for sharing CJ 🙏❤️

A lot of you in #BravesCountry know Megan and what a hardcore fan she is. And even if you don't this is a great time to lift her up.

@MediaKing @chrisyates30 Chris out here playing 5D chess as usual. Also Chris, I’m in for New Orleans. I’ll send you an email confirmation too

@chrisyates30 it worked

My long-time mastermind group targeted me with a Facebook ad that had me in it to come to their new event in New Orleans later in the year. There are ads, and then there are ADS.

@AUaussieF Yep, send me a DM

@ToddBrison Love this, mate. Top move. MODEL. Keen for a squiz, do you send it via DM?

If you keep procrastinating on your digital business, I have the perfect solution. For the next 24 hrs, I'm sending my training – 6-Figure Business Model in 60 Minutes – to anyone who needs it. I normally charge $100 for this To get it, RT and reply "MODEL" Must followa

@imbabyotter In this case, “efficiency” isn’t even efficient

@ToddBrison Sometimes efficiency isn't everything

Congratulations on saving yourself 60 seconds by using your WhisperFlo to send a message via Slack now enjoy waiting the extra half hour your recipient has to spend figuring out what the hell you’re talking about

@CryptoRyan1989 So kind of you, CryptoRyan

@ToddBrison 🤣 what a loser

If you keep procrastinating on your digital business, I have the perfect solution. For the next 24 hrs, I'm sending my training – 6-Figure Business Model in 60 Minutes – to anyone who needs it. I normally charge $100 for this To get it, RT and reply "MODEL" Must follow

@faewyld nice

@Ayolampshade aggressive much

@ToddBrison Go fuck yourself fаggоt

"I almost can't believe people are buying this thing"

too many of you letting AI write your marketing emails and it shows smh

And people are out here just blindly trusting this, y'all

Yes, Claude, you totally knew what was up and were going to warn my that you miscalculated the data by a factor of 100.

@lorenzo_pravata HOOKS

Andromeda is punishing brands that run 10 hooks on one concept. Meta now reads structurally similar ads as ONE entity ID. Your hook variations are competing with themselves and capping the audience pool you reach. To fix that, here's the Claude system we use to turn 1 concept into 4 entity IDs that reach 4 different audience pools. Free for the next 48 hours: - 10 prompts run in order in Claude - Generates 4 STRUCTURAL FORMAT WRAPS per concept (podcast, street, walk-and-talk, POV) - Each wrap produces a different entity ID and different audience pool - Production-ready BRIEFS at the end Want it? Like + Comment "HOOKS" (Must be following)