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Paddy Galloway (@PaddyG96) on his "Soon X, First Y" trick for keeping viewers hooked:⁣ ⁣ "A little bit later, I'm going to ask you about this. But first, this."⁣ ⁣ "The key is that your X and your Y both need to be interesting."

@Big_E @YouTube Soooo... if there was a way to do this you would be pretty stoked yeah? Asking for a friend.

Dear @YouTube For the love of god, allow us to add a thumbnails for YouTube Shorts. I know they "don't matter" as much, but most of us creators have OCD. Sincerely, Everyone.

Wow... wow we should really talk about this right?

@Ileane This sounds like one of those "call to action' type posts that any YouTube strategist should look into making. Any takers out there?

I got asked to take a quick survey to share my thoughts on YouTube Affiliate Shopping program. Here is one thing I would love to make it better: Can you make a video showing step-by-step all the ways customers can shop (via mobile, desktop and TVs) that we can include in our videos. We can add our own voice over. Thank you!! cc: @teamyoutube @reneritchie

@MarioJoos What is the number one question that you get asked about YouTube strategy? And what is the most common answer?

Let's do an "Ask Me Anything". I'm a Retention Director who worked with some of the biggest YouTube creators. Ask me anything about YouTube strategy for the next 24 hours. I'll answer as many questions as possible!

@polyinnovator @mreflow Ah this makes our day gentlemen, thank you!!! Big fan of the both of you and living vicariously through your pics!

@TubeSpanner @mreflow Here you go 😅 #nabshow

YYYYYAAAAAASSSSSSS!!! Dustin you are an all-star sir!!! This makes my day! @mreflow appreciate you sir!!!

Today, we’re expanding @YouTube's likeness detection technology to the entertainment industry, with support from talent agencies and management companies like CAA, @unitedtalent, @WME, and Untitled Management. Now, eligible celebrities and entertainers (regardless of whether they have a YouTube channel) can easily request the removal of deepfakes on our platform. We’ll keep building on our foundation of Content ID (a system our partners have trusted for well over a decade) to develop new tools for this new era.

Dominate Multiple Brands_ Sustainable Content Strategy Secrets!

Love what you guys are doing in this space, good luck on Thursday!

Best way to end your weekend!

How you should be "testing" your thumbnails on YouTube The biggest mistake creators make is building systems to constantly “test” options instead of building systems to figure out new principles. Let me explain two different approaches: Approach 1: Constant testing You’ve got a problem, you need a new thumbnail for your latest video. So what do you do? You make three versions that you think could work, based on what you already know. But that’s the issue. What you know is limited. It gets you to around 80%. So now you’re testing three thumbnails that are all around 80% good. The A/B test picks a winner, you go with it. Next video, same thing. Repeat the process because it worked. Sounds logical, but this approach is flawed. If the market keeps evolving, you’re stuck recycling the same level of thinking. You’re not expanding what’s possible, you’re just picking the best out of what you already understand. Now compare that to a first principles approach. Approach 2: Testing to learn Here, you’re not just testing to find the best one. You’re testing to understand something. So instead of three similar thumbnails, you keep two at that 80% level, and you use the third to try something different. Not because you think it will win, but because you want to learn. For example, maybe you think text on thumbnails doesn’t work. Test it anyway. If it performs just as well, you’ve just broken a belief. Now you can go deeper, test different emotional angles, and start building actual understanding. The difference is intent. If your intent is to find the best option, you’ll always be chasing results. If your intent is to understand why something works, you start building enough knowledge to predict what will work, without needing to rely on testing every time.

@MarioJoos wise, wise words sir and a thoughtful, positive initiative. If there is anything we can do to help let us know.

DaVinci Resolve 21 is out in public BETA. This is their new "Face Age Transform" feature that allows me to enter my age (59) and tell it how many years I'd like to shave off. I set it to take off - 23 years so this is 59 years old vs. 36 years old. That's pretty crazy! It's like the best skin cream ever 😅 @Blackmagic_News

@spaceandtech_ You had me at 'Space Balloon.'

Space Perspective plans to take people 100,000 feet up using its space balloon, Spaceship Neptune. The six-hour trip offers a comfortable ride with food, a bar, Wi-Fi, and large windows for amazing views. It is designed to give a smooth and relaxing journey to the edge of space.

We are LIVE now having a fun chat about the tools we offer to help you grow and scale your YouTube channel! Come join us and let's see if we have the tools you need! youtube.com/live/IrGJPhFlg…

@mreflow @polyinnovator AH this is so meta! Big fan of both you and @polyinnovator Dustin you think you could grab a pic with Mr. Wolfe for me?!

@polyinnovator Awesome. Good to know. I'm probably mostly interested in meeting with other creators. Both people from in front of, and behind, the camera. Thanks for the info.

I've never been to NAB before. I know it's coming up next week. Is it worth the time? Curious from both a content creator and an AI-enthusiast perspective. If you've gone, what did you get out of it?

@mreflow Haven't done NAB myself, though I can say that the behind-the-scenes conversations that tend to happen in the hotel lobby and the line at Starbucks tend to be some of the deepest conversations I've ever had in my life. Good luck and have fun sir!

Classy move @YouTube 🍻

Live streaming is a massive part of YouTube, and that’s because of the @youtubecreators who build incredible communities on our platform. We’re rolling out some major updates to YouTube Live to improve the experience and help creators make more money: ↔️We're expanding Gifts to horizontal live streams on mobile (in addition to vertical), so you can unlock new earning opportunities and real-time interaction across all stream formats. 🌐We’re bringing Gifts to more creators and viewers worldwide. They're now rolling out in 🇨🇦🇰🇷🇮🇩🇹🇭🇦🇺🇳🇿 and more, giving you the ability to monetize a much larger audience. 🤝You can now stream in both vertical and horizontal formats at the same time. This maximizes your reach across different devices while uniting your audience in a single, shared live chat. ✋To keep the momentum going on your streams, we’ll now automatically recognize when live chat engagement is at its peak and hold back ads for everyone.