Ty Neltner

@Capitaldemarca #ICMKTG #NKU205 I think any local bar or restaurant could easily get people in the doors with the world cup. Whether its a free appetizer if the US team wins, or a discount on purchases there is many ways to appeal to people. If this is marketed, a boost in activity will be seen.

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca youtu.be/kJ0AW-RC-48 This was a great ad by the bank. Although it doesn't tell the consumer what they do, it shows them that anything is possible through the bank. They incorporated a major social media influencer and a very popular player to gain attention. #NKU205 #ICMKTG

@esexton01 @LaurelAynne Very well said, marketing does highlight a lot of issues in the world and also promotes good things that are happening. #NKU205 #ICMKTG

@LaurelAynne I am grateful that marketing can highlight problems and increase exposure to certain topics or products. There are some cool impacts that come from the influence of marketers. I hope to be creating positive content for others to enjoy in the future😊#WVU389 #ICMKTG

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne #NKU205 #ICMKTG I don't see myself being a marketer in the future, but I see myself trying to create a strong brand for the company that I will work for. Hopefully creating quality customer experiences and satisfaction with my work.

@LaurelAynne #NKU205 #ICMKTG I know this is controversial, but I am excited for personalized ads. I get people's concerns with privacy, but if an algorithm thinks I will like something, it will probably be right. It saves a lot of time searching for something I want.

@HoyerErin @BryanTMcLeod I agree, if someone signs up and agrees to a TOS, then they can't complain if they violate the TOS. #ICMKTG #NKU205

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

@BryanTMcLeod #NKU205 #ICMKTG I don't think that celebrities buying their own social media platforms will result in anything. There is already platforms that have a vice grip over the social media industry, and smaller media sites really won't do too much to stop them

@BryanTMcLeod #NKU205 #ICMKTG I think social media sites are fine in using their power addressing violations of TOS. They are private companies that create their own rules. If an individual is not okay with how their rules are being applied, then they can stop using the platform.

@HoStackHammer @AlexKrallman #ICMKTG #NKU205 Couldn't agree more. It is very easy to lose track of time scrolling through short form content, and businesses could easily find a way to get their product in front of many eyes using it.

@AlexKrallman Brands should be using YouTube Shorts to advertise thier product. It’s a perfect opportunity to potentially gain customers, as users are constantly swiping though content until they see or hear what they like. Familiar brands might be such. #LWUstrategy #ICMKTG

@AlexKrallman #ICMKTG #NKU205 I think a company that has used YouTube Shorts very well is ESPN. Sports clips are one of the easiest forms of short form content, as they do not need much background information or setup. They are easy to produce and easy to post.

@AlexKrallman #ICMKTG #NKU205 The platform that I would invest in as a marketer would be YouTube Shorts. Its beginning to become a serious competitor to TikTok in short form content. They are also coming out with a new way of advertising between the shorts. There are also a lot of views in it.

@ConnerC75644173 @LaurelAynne @MountainDew #ICMKTG #NKU205 I never knew @MountainDew made products for Halloween. This is a cool idea from them, would definitely spark interest for the brand.

@LaurelAynne #LWUstrategy #ICMKTG McDonald's bringing back Boo Buckets is enough 2 stand out. Kids go crazy for McDonald's especially the toys & will like the scary design on the buckets. @MountainDew annually brings out to markets Voo"Dew" mystery flavor as a win to consumers...

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne #ICMKTG #NKU205 Something that @PEEPSBrand does during Halloween season is release Halloween themed marshmallows.

@LaurelAynne #ICMKTG #NKU205 I think McDonald's nostalgia for the return of the Boo Buckets could work well if they strike that generation well. It also depends on if they are the same as they were in 1986. As long as they advertise it well, it will definitely stand our from tis competition.

@CopywriterBob NKU offers counseling over phone call, zoom, or in person, which is something I think is very helpful. Not everyone is comfortable talking about their struggles face to face, so the phone calls could be a good step to starting. #ICMKTG #NKU205

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob One way to encourage students to utilize resources would be to make sure they know they are there. This could be done at freshman orientation, or offer a free lunch or dinner at the location where the mental health resources are. #ICMKTG #NKU205

@Capitaldemarca #ICMKTG #NKU205 One brand that I found release a product targeting a Hispanic audience was @Barbie releasing a Dia de los Muertos doll. twitter.com/Barbie/status/…

@Capitaldemarca #ICMKTG #NKU205 One way brands could more efficiently reach the Hispanic market is by using Hispanic people in their ads more than they usually would. Another way would be to produce advertisements in Spanish.

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Kk_arrington @Capitaldemarca #NKU205 #ICMKTG I completely agree. I see a lot of companies just make posts on social media when it comes to celebrating a cultural heritage month. There really isn't a purpose to doing this if the company doesn't do anything to celebrate it.

@Capitaldemarca Companies could do more research on the culture and incorporate it into their products. I find that a lot of companies think that it is enough to just promote Hispanic heritage month. Celebrating this month should be more than just a social media post. #ICMKTG #UNCWMKTG

@Lilli3009 @AlexKrallman I really liked the example you gave. There is definitely a limit to what products virtual influencers can endorse. Another example could be restaurants, as the AI can't even taste food. #ICMKTG #NKU205

@AlexKrallman Virtual influencers could be seen as not authentic enough and thus discourage buyers from buying, for example, a cream to treat acne, because virtual influencers have never experienced the actual benefits of the product. #ICMKTG #UNCWMKTG