Liz Sexton

54 posts

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Liz Sexton

Liz Sexton

@esexton01

WVU 2022

Katılım Ocak 2022
47 Takip Edilen21 Takipçiler
Liz Sexton
Liz Sexton@esexton01·
@Mkp0e @LaurelAynne Technology definitely has impacted the field of marketing! With advances in virtual reality, I am sure that marketing will continue to evolve. It is really special that marketing, as a field, gets to interact with technology so closely. #WVU389 #ICMKTG
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Madison
Madison@Mkp0e·
@LaurelAynne I'm grateful for the abundance of technology that marketers have now compared to years ago.5 years from now, I hope to be making a meaningful contribution to the firm I work for and marketing ethically to my target audience #ICMKTG #LWUstrategy
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Liz Sexton
Liz Sexton@esexton01·
@LaurelAynne I am grateful that marketing can highlight problems and increase exposure to certain topics or products. There are some cool impacts that come from the influence of marketers. I hope to be creating positive content for others to enjoy in the future😊#WVU389 #ICMKTG
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Liz Sexton
Liz Sexton@esexton01·
@LaurelAynne I think TOS read like legal jargon. I think the problem would be best resolved by making the rules clear so that everyone can better understand how the platform operates. I think that celebrities will bear the results of buying platforms based on performance. #ICMKTG #WVU389
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Laurel Aynne Cook, Ph.D.
Laurel Aynne Cook, Ph.D.@LaurelAynne·
Elon Musk is due to close his deal w/ Twitter on Friday. Kanye West is set to acquire another social media platform, Parler. When celebs buy/create social media channels, then, is this approach good for the rest of us? 🆘 Week 8️⃣ of #ICMKTG #WVU315 #WVU389 twitter.com/BryanTMcLeod/s…
Doctor Mac@BryanTMcLeod

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

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Liz Sexton
Liz Sexton@esexton01·
@isabellachatch @LaurelAynne I agree that TOS are a good way to make sure that the platform has a healthy balance for all users. I think that if the platforms have no rules it would be challenging. I just wish that the rules were more clear so that there would be less confusion. #ICMKTG #WVU389
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isabella
isabella@isabellachatch·
@LaurelAynne No, i think it’s is a good thing that apps and companies watch what people say. For example, on instagram the TOS banned people from talking and sharing about depression and suicide so other people weren’t influenced and gained ideas. #LWUstrategy #ICMKTG
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Optimistic Giants Fan
Optimistic Giants Fan@HoStackHammer·
@CopywriterBob @TomsofMaine is a natural personal care product company that has built its reputation on being honest, ethical, and straight forward about what goes into thier products. Identifying itself as a certified B Corporation, Tom’s is very adamant on creating a healthier environment 1/2
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Liz Sexton
Liz Sexton@esexton01·
@LaurelAynne @patagonia has been successful in standing for something. They have continued to focus on environmental issues for many years. @VictoriasSecret has changed their brand meaning to fit the body positivity movement. Their strategies have changed as a result. #WVU389 #ICMKTG
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Laurel Aynne Cook, Ph.D.
Laurel Aynne Cook, Ph.D.@LaurelAynne·
To me, the USAA brand has always represented a pay-it-forward & service-to-others approach. My impression of this company has become more favorable over time 💯 I'll be interested in seeing YOUR examples for this week of #ICMKTG 📥 #WVU315 #WVU389 twitter.com/CopywriterBob/…
R Wixel Barnwell, PhD@CopywriterBob

Welcome to Week 7️⃣ of #ICMKTG. This week we are discussing brands and their meanings, or lack of meaning. In your answers, please provide images and/or links to examples to support your point of view.#WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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Liz Sexton
Liz Sexton@esexton01·
@Savannah7418164 @AlexKrallman Four out of the top five platforms featured utilize live interactions. I think this is a hint at the future of marketing. I know influencers use lives to help seem authentic to their followers. I think this trend will continue @LaurelAynne #WVU389 #ICMTKG
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Savannah
Savannah@Savannah7418164·
@AlexKrallman I’d invest in Instagram Live Rooms and YouTube Shorts to target the younger generation. I’d also invest in Twitter Spaces because Twitter Spaces and Instagram Live Rooms are interactive so it gets people involved and talking about the company. #ICMTKG #NKU205
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Liz Sexton
Liz Sexton@esexton01·
@LaurelAynne It is no secret that short term video is one of the hottest areas right now. YouTube shorts has the potential to be big, but many use it to recycle their TikTok videos leaving users unsatisfied. Differentiation from TikTok will be key to its future success #WVU389 #ICMKTG
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Liz Sexton
Liz Sexton@esexton01·
@ospreyncw @LaurelAynne I think this idea is absolutely hilarious! These companies have been competitors for many years. I love that they are willing to use the rivalry to their advantage. I think that the competition has kept them relevant and interesting over the years. #WVU389 #ICMKTG
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Berna Ozgur
Berna Ozgur@ospreyncw·
@LaurelAynne As a prank, Burger King dressed up like McDonald’s ghost in Haloween. In addition of that they hanged sign out front said, “BOO! Just kidding, we still flame grill our burgers. Happy Halloween!” It was so funny and brilliant idea! #ICMKTG #UNCWMKTG
Berna Ozgur tweet media
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Liz Sexton
Liz Sexton@esexton01·
@LaurelAynne McDonald's has a cool idea, and I think the element of surprise in the Boo Buckets could really succeed on the app. A successful Halloween campaign was the Monster Mash campaign from General Mills. Fun cereal types were added with unique remake of the song. #WVU389 #ICMKTG
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Liz Sexton
Liz Sexton@esexton01·
@SkySulli7 @LaurelAynne Inclusion of diverse people groups is so important to a company's overall message and branding. I think the brand could even do better by showing Hispanic heritage in dolls that center around career or everyday life, not just holidays with costumes. #ICMKTG #WVU389
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Sky
Sky@SkySulli7·
@LaurelAynne #ICMKTG #LWUstrategy Brands can target the Hispanic Market by representing them in campaigns year-round, rather than just one month a year. An example of Hispanic representation is the Barbie campaign. twitter.com/Barbie/status/…
Barbie@Barbie

Each year on November 1, families celebrate the Mexican festival of remembrance by paying respects to the memories of their loved ones. Ahead of Hispanic Heritage Month, #Barbie is proud to introduce the 2022 #DiaDeMuertos Barbie & Ken dolls. amzn.to/3RrQuUL

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Laurel Aynne Cook, Ph.D.
Laurel Aynne Cook, Ph.D.@LaurelAynne·
We've seen good 🤩 and not-so-good 😣 examples from brands who campaign during National Hispanic Heritage Month. Let's discuss these exemplars for Week 3️⃣ of #ICMKTG. #WVU315 #WVU389 twitter.com/Capitaldemarca…
José L. Saavedra Torres@Capitaldemarca

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

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Liz Sexton
Liz Sexton@esexton01·
@LaurelAynne Brands can more effectively use focus groups to better understand how to effectively target these important people. Several influencers are highlighting children's books with Hispanic characters. This is a great way to celebrate #HispanicHeritageMonth #ICMKTG #WVU389
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Liz Sexton
Liz Sexton@esexton01·
@SkySulli7 @LaurelAynne Influencers are becoming a more integrated into our culture. One of the influencers I am following is trying to make VR content at their content house so you can live your day with them. These kinds of interactions would be harder for virtual influencers to do. #WVU389 #ICMKTG
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Sky
Sky@SkySulli7·
@LaurelAynne #ICMKTG #LWUstrategy PT 1: Human and virtual influencers are the same in the way that they promote, showing the product by using it and posting it to a social platform with a large following. However, they are different because a virtual influencer cannot attend events to promote
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Liz Sexton
Liz Sexton@esexton01·
@LaurelAynne Virtual and Human influencers are similar in that they are both trying to create trendy content. A possible benefit of using virtual influencers is that they are more predictable, but their content may appear less genuine to social media users.#WVU389 #ICMKTG
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Liz Sexton
Liz Sexton@esexton01·
@kettler_bryce @LaurelAynne Seniors definitely have more time throughout the day to investigate areas of interest. I think that they can easily become experts in a particular area based on their social media use and previous experiences. #WVU389 #ICMKTG
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Bryce Kettler
Bryce Kettler@kettler_bryce·
@LaurelAynne I feel that marketers are able to target the tech savvy seniors well by using online ads and even some on apps they use throughout the day. The advantages of marketing to seniors would be they have more time throughout the day. #UNCWMKTG #ICMKTG
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Laurel Aynne Cook, Ph.D.
Laurel Aynne Cook, Ph.D.@LaurelAynne·
When we think of our role as marketers online, we usually 𝒅𝒐𝒏'𝒕 think of 👵👴 ('𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑠𝑒𝑛𝑖𝑜𝑟𝑠')... but shouldn't we? Welcome back to our #ICMKTG collab, everyone! We're looking forward to your Week 1️⃣ responses! #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy
Laurel Aynne Cook, Ph.D. tweet media
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Liz Sexton
Liz Sexton@esexton01·
@LaurelAynne I think that marketers have access to seniors on digital platforms. Product advertisements geared towards seniors can be effective. My grandma follows an influencer who cooks older recipes. She enjoyed her videos so much she decided to purchase her cookbook!🍽️ #WVU389 #ICMKTG
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Liz Sexton
Liz Sexton@esexton01·
@KatieMc122 These are great ideas. Many of them can be used to help capture those customers who wish to shop local. Finding a target audience is essential to success. Many small businesses could take advantage of these opportunities to help them thrive. #mktg475
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Katie McMullen
Katie McMullen@KatieMc122·
This article provides ideas for marketing businesses with few resources. I think a couple great ideas from this article my organization can utilize are engaging in Facebook groups and forming partnerships with other businesses in the area. #mktg475 searchenginejournal.com/local-digital-…
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Liz Sexton
Liz Sexton@esexton01·
@Richard_A_Frye Helping small businesses is so important. I agree that this article will help them thrive in today's economy. Thanks for sharing! #mktg475
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Richard Frye
Richard Frye@Richard_A_Frye·
Jumping off our question for this week, I was interested in what others thought was next. I like the first part of this article mentioning that marketing will be easier to monetize. This will be especially important for small businesses. #MKTG475 socialmediaexaminer.com/future-of-soci…
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Liz Sexton
Liz Sexton@esexton01·
socialmediatoday.com/news/tiktok-pu… TikTok published some recent trends regarding its social media platform. These insights are especially important to the marketing community who uses them to gain customers. Understanding trends can help businesses reach new heights. 👏💡💛#mktg475
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Keşfet

@Mkp0e @LaurelAynne @isabellachatch @HoStackHammer @CopywriterBob @TomsofMaine @patagonia @VictoriasSecret