Viralize

📣 Viralize will soon transition to the ShowHeroes brand! 3 yrs after our acquisition by @showheroesgroup, the Viralize name will sunset but we’ll continue to serve all our current global clients as ShowHeroes! 🌏 ✅Follow us on our LI ShowHeroes account! lnkd.in/diaWKJD

SemanticHero per #CTV di @showheroesgroup consente agli inserzionisti di indirizzare esattamente il contesto giusto per il loro brand, andando ben oltre ciò che è possibile con altre soluzioni. via @DailyOnlineIt --> buff.ly/3uCfFtj #videoadvertising

SemanticHero for #CTV consente inserzionisti e publisher di erogare campagne e monetizzare contenuti in maniera più efficace, inserendo gli annunci in ambienti #brandsafe e pertinenti sulle CTV. Scopri il nuovo prodotto: buff.ly/3ikRmex #ContextualAdvertising

SemanticHero consente di avere una conoscenza completa del contesto intorno alle inventory #CTV. Scopri il nuovo prodotto di @showheroesgroup con Sarah Lewis, Global Director CTV. buff.ly/3u03kPp #contextualtargeting #videoadvertising

@showheroesgroup arricchisce la sua offerta di strumenti pubblicitari con una innovativa soluzione di targeting contestuale per le #CTV. via @Engage buff.ly/3zxqH3G #videoadvertising #contextualtargeting

We can't keep the same measurement standards once adopted only for linear TV in this fast-evolving market. We need metrics that can easily adapt to change. Insightful piece by @JoKinsellaTVS, President at @TVSquared for @adexchanger. buff.ly/3zwlwkU #videoadvertising #CTV

Lynn Chealander, Director Product Management at @Xandr, explains the importance of investing in standardized contextual metadata to get the most out of programmatic OTT. #CTV #contextual #digitaladvertising buff.ly/3Bc1PzS

Sometime you just need some feel good news: Five members of an all-girl Afghan #robotics team and more than a hundred media workers have arrived in Mexico. buff.ly/3gyTe2i #empoweringwomen

Reps from top-tier #publishers are convening with Google to conduct focused conversations about its Privacy Sandbox initiative. buff.ly/3ghUN4C #digitaladvertising #cookieless

Brilliant #creative! Amazon Prime takes two iconic heroines from history and myth, Cleopatra and Rapunzel, and reimagines their stories if they had access to Prime accounts. via @adage buff.ly/3iqMdSB #digitaladvertising

With #data collection tied so closely to the #consumerexperience brands finding alternative solutions for personalization whether through direct communication using AI or through dynamic content and offers matched to each individual’s wants and needs. buff.ly/3j2kjLQ

Publishers and advertisers must not take a back seat and wait for deadlines. Being proactive in testing and finding sustainable solutions is fundamental for success. Read about the top 4 alternatives to cookie-based tracking in our latest blog article: bit.ly/3k2457o

As privacy concerns increase and create significant challenges for marketers in 2021, there are some silver linings for the industry as a whole. adweek.it/3eVUwU7

Ad of the Month: APT @Livigno - #interactivead w/clickable hotspots to showcase the numerous activities to enjoy while on holiday in #Livigno, #Italy.😎 Scroll within the #videoad and click out to explore. Contact us to learn more! #videoadvertising

.@taboola announced it is acquiring e-commerce outfit @Connexity from Symphony Technology Group for $800 million. via @Adweek buff.ly/36WZko8 #adtech #videoadvertising #acquisition

Steven Filler, Country Manager UK at @showheroesgroup explores the powerful combination of #content and #context in his recent opinion piece for the @TheDrumNetwork. buff.ly/3eJFX6m #contextualtargeting #videoadvertising

Spark Ads allows brands to tap into pre-existing influencer posts, cutting out the middleman. via @adage buff.ly/36MAbMy #tiktok #digitaladvertising #videoadvertising #videocreators

L'addio ai cookie di terze parti: essere proattivi nel trovare e testare altre soluzioni sostenibili è fondamentale per il successo. Ecco 4 alternative al tracciamento con #cookies: buff.ly/3B69gto #contextualtargeting #adtech #cookielessfuture

In the first quarter and first half of this year, consumer spending in #mobile #apps hit new records at $32 billion and $64.9 billion, respectively. buff.ly/3ebHKAP #inapp #mobilegaming

@jalalnasir CEO of @PixalateInc, shares his tips on protecting your ad spend on #mobile in-app and #CTV amidst growing #adfraud: "Know the different types of ad fraud in CTV and mobile in-app to better protect your ad spend". Read more on @techcrunch buff.ly/3k89av8