WPP Media

@wppmedia remporte le prix « Groupe Média 2026 » fr.themedialeader.com/wpp-media-remp…

Tomorrow: WPP experts decode #CES2026’s top innovations. What’s hype vs. real? How will brands adapt to shifting consumer expectations? 📅 Jan 21 | 3-4 PM GMT | 10-11 AM EST 🎙 @WPP, @WPPMedia & VML leaders Register now: linkedin.com/events/7417300…

Why build a behavioural science AI agent? Because behaviour change is at the heart of everything we do at WPP. Now, that expertise is built into WPP Open – with a new AI agent that blends cutting‑edge behavioural science with deep human insight. 👉 bit.ly/4qpNqdD

This is sports marketing designed for how fans engage now, and where the category is headed next. ow.ly/HPhl50XSGcF

Impact in sports isn’t driven by passion alone. It requires smarter planning, connected activation, and clear measurement across the entire ecosystem — so investment works harder and delivers real business outcomes.

Introducing WPP Media Sports, where sports ambition meets intelligence. ow.ly/HPhl50XSGcF

WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games variety.com/2026/tv/news/w…

Launching today on WPP Open: Agent Hub. We're bringing the best of our company's thinking, methodologies and best practices to every client and our 100,000 employees across the world. It amplifies productivity and scales our expertise. wpp.com/en/news/2026/0…

WPP Media’s Yasmine AlTurk explains how the metric of attention unifies measurement and unlocks growth in the region’s fragmented media landscape. #opinion campaignme.com/digital-essay-…

Retail media’s growth is being held back by fragmented measurement, and only widespread adoption of standardized metrics will unlock the channel’s next phase of scaled investment, says @WPPMedia’s Jason Wescott in this interview beet.tv/2025/12/wpp-me…

Next up, Christy Downes from our Dynamic team! Favourite Campaign: TFL Santander Cycles “This was the culmination of a great collaborative effort between TFL, @wppmedia OOH, @WavemakerUK, @VCCP, and ourselves, and it was lovely to celebrate this success in person!” 👏

@WPPMedia’s Silvia Sparry suggests that agentic AI could resolve the tension between personalized targeting and consumer privacy by shifting the industry focus from fragmented identity-based data to more sophisticated, integrated intelligence: beet.tv/2025/12/wpp-me…

WPP Media x Meta have officially released the Collaborative Ads Playbook in India: ow.ly/3BU450XIQ3H Built for today’s commerce reality: - 80% of Indian shoppers discover products on social - 50% buy things they weren’t searching for - Quick commerce: +7–8% MoM

AD - @KFC_India and @wppmedia just turned a busy Mumbai stretch into a one-kilometre food story. A sequence of back-to-back billboards transformed the city’s skyline into a moving Feastival. bit.ly/4oLvxUU

WPP Integrates with YouTube to Support Industry's Most Comprehensive Creator Media Solution and Deliver Data-Driven Growth for Brands. ow.ly/HwqX50XHEJI

WPP Media and Pinterest Partner to Bring Cultural Trends Directly Into Planning Workflows ow.ly/nTYZ50XGAPl

.@wppmedia's latest This Year Next Year global forecast reveals how brands can navigate an advertising landscape being reshaped by AI, new media channels and shifting consumer behaviour. 📄 Read the full This Year Next Year December 2025 forecast here: ow.ly/xifb50XFzeT