Jack Wardale

Severance. A contemporary commentary on the conflict in Ukraine and the broader construct of war itself.

@helloitsaustin @itsolelehmann Amazing, can’t wait!

@Wardalejack @itsolelehmann will share some more thoughts on my work process in the coming weeks since there seems to be interest

@helloitsaustin @itsolelehmann Dude you’re literally a wizard. Any chance of a crash course soon?!

@itsolelehmann when this was written i was the only person on growth marketing. i was a one person team for nearly 10 months. growth marketing != gtm

@BobRutler @ChrisReevo Loyalty personified. What an incredible guy and player.

🚨 Just announced on The Scrimmage… Kenny McLean reveals he will be at #ncfc next season… Kenny is staying!

@vitddnv MRR

I just finished writing my most valuable PDF yet: "$0 to $10K MRR in 14 days" (19 pages) It's everything I wish I knew when starting out. I might charge for this in the future, but for now… Reply "MRR" and I’ll DM it to you for free (must follow)

@ctindale W take. Thank you for writing this so articulately. The “AI bros” are underestimating the political infrastructure that drives these huge companies. No doubt they’ll be innovation, but capitulation as described to incite fear is unlikely.

As I have been saying (over and over), the employment apocalypse rests on a misunderstanding of how enterprise systems actually evolve. It assumes that the existing software order can be overturned by enthusiasm and marginal cost curves. It assumes that the operating expenses of an AI agent are transparently lower than those of a salaried employee, and that organisations will therefore reorganise overnight. This confuses technical capability with institutional transformation, and it's embedded in the AI business plans and Opex. The apparent naivety of these AI gurus outside their core expertise is stunning. Even Elon recently commented that the current crop of AI guru predictions shows they've never built anything; the very reason he wants to put data centres in space is that he can't get the electricity to build them on Earth. This mirrors my reasoning. Modern enterprises are not loose collections of tasks waiting to be automated. They are bureaucratic structures built on procedures, accountability chains, compliance regimes, and risk management. Software is embedded inside that structure. It encodes reporting lines, audit trails, permissions, regulatory obligations, and financial controls. Replacing a human is not the same as replacing a line item. It is replacing a node in a web of responsibility. There is an assumption of instant convertibility: that firms will discard their SaaS infrastructure and replace it with agents because token costs appear attractive. This ignores the deeper cost, supervision, validation, integration, security hardening, model monitoring, and failure management. The visible API price is only the surface. Beneath it sits an apparatus of control. Rationalisation won't move at the speed of demos. It moves at the speed of institutional legitimacy. Procurement cycles, internal politics, retraining, regulatory clearance, and risk committees govern adoption. A system that handles payroll, compliance, or client records cannot be replaced because a podcast claims efficiency. The biggest question on AI take-up is not whether AI can perform a task. It is whether AI can be incorporated into an existing bureaucratic order with equal reliability, calculability, and accountability at a lower total cost. Only when it satisfies those criteria does it become rational for the organisation to restructure itself around it. There will be a change (there always is, I have been looking at software migration for 40 years ). There will be displacement (again, that has been consistent for 40 years). But the fantasy of instantaneous labour replacement assumes a world without institutional inertia. Modern capitalism is built on administration. Administration does not dissolve because a new tool appears. It absorbs, evaluates, and reorganises only then.

@yesreallyitsme @pinkun What a player

@pinkun “If this was another day where I only scored two goals I’d kill myself”

🗣️'This is the first of my professional career. I've had twos before. The third was probably the best finish.' 🎩 Hat-trick hero Mo Toure reflected on a brilliant start to his #NCFC career after netting three against Oxford United 🔰 📺WATCH: youtu.be/YFDC-P2L1Qs

@ChrisReevo Different gravy

LET ME INTRODUCE YOU TO PHILIPPE CLEMENT’S NORWICH CITY #NCFC

@DanieIEmery He’s evidently identified a threat down that flank for them and thinks Springett’s work rate will create protection.

Not what I’d have done but gotta back big Phil

@JohnnotJon Airpost

Today, we’re launching Airpost. I’m 46. That’s not a cool age to found a startup. At least according to Twitter. I still call it Twitter. I’ve loved advertising all my life. Since I was 19 and my mom told me about a movie called “Nothing in Common” with Tom Hanks where he plays an ad exec whose main job seems to be shooting hoops with his creative partner. That sounded fun. Since then, traditional advertising has stayed… traditional. From my 1st job out of college writing TV ads for Snapple and Fox Sports, to leading product marketing at Airbnb, I’ve seen a lot. Now the AI era is here and an entire $1T industry is about to change. Who will change it? Why not me? Why not us? Introducing Airpost: a platform and service where world-class creative strategists use custom-built AI to build video ads. Fast. If you’ve ever sat down to make an ad with AI and realized 20 minutes later you’re still wrestling with that same clip… that’s why we built Airpost. Growth teams are busy. They’re asked to do too many things as it is. They shouldn’t have to be AI experts as well. Creative strategists shouldn’t have to stare at a white box trying to decide what to prompt. They should have a partner. That’s what we aspire to be. And that’s what we’ve built our tech to do. AI ads shouldn’t have to mean only AI footage. We have an exclusive library of over 300,000 video clips we’ve shot ourselves. Our engine uses these, along with client footage and AI footage to make the ads we deliver each week. We’re funded by the best investors and humans we know. We bootstrapped our performance creative agency, Ready Set, to 200 people. I was always told VCs didn’t add value. If that’s true, it must be other VCs, because ours have been awesome. Thank you Zach Perret, Nate Abbott, Peter Hebert, Max Mullen and all of the firms and folks who’ve believed in us so far. We’ve gone from 0 to $1M ARR in the six months since we quietly started working with early clients like DoorDash, Dr. Squatch, Calm and more. So far, every customer has renewed. To celebrate the launch, we’re giving away a superagent where you: 1) Put in your product URL 2) Get snippets of what your real users are saying on Meta, TikTok, Reddit and X 3) Paste them into ad scripts Comment “Airpost” and I’ll DM you the private link. It feels (a little scary but) good to be out there. Here we go! 🚀

A moment 5 years in the making! So grateful to finally meet a dear friend.

@tobinwtang @WisprFlow Great thread! Thanks for sharing (and I totally agree with everything you said)

I built the "500+ million views in 3 months" UGC program for @WisprFlow. Last month my internship ended, so I wanted to share everything I learned. Here's what you need to build a successful program:

@NFTdavie @pudgypenguins W take, and I’ll give you an even hotter take. Nobody has good marketing strategy in Web3, which is why no brand has left the Web3 bubble. They pay market makers to survive inside the bubble but can’t story tell effectively to live outside it.

Call me a cynic, but I don’t see the ROI in this Sphere activation at all. Sure, it makes a statement for @pudgypenguins, but with crypto sentiment weak and NFT floors crushed, why spend a fortune on a billboard that does nothing measurable? I think there are far better ways to deploy the war chest. I’ve seen too many companies burn marketing dollars on splashy IRL stunts like this that deliver zero ROI.

@ncfcrobin Presume a 2 holding with Oscar in the 10? I like it!

Do you see the vision?

@ncfc4543 Statistically significant!

Even last season this happened a lot……… #ncfc

@BobRutler If the data wasn’t statistically significant before, it definitely is now… I worry it’s at the point now where players at other clubs will question a move here if they perceive it could significantly increase their risk of injury.

🚨 BREAKING Mirko Topic has an ACL knee injury and will be out for the rest of the season.

@quinnslcm every single time 😭😭😭 “I have budget” “How much?” “$250 sound good?”

I just let out the deepest sigh

@richardzphotoz @a16z Good luck boss!

life update: I decided to forgo college this fall to join @a16z full time. I’m beyond excited to be part of the New Media team. Our goal is simple: help the firm and its portcos tell their stories, and push the frontier of what’s creatively possible. This path hasn’t been straightforward. Balancing school and work was hard and extremely lonely. But along the way I’ve also found some of my closest friends, worked with people I grew up admiring, and built memories I’ll carry forever. Dropping out is a scary sentence to write. At the same time, I feel an undeniable pull toward this work. It excites and challenges me every day. Here's to a new chapter.

@DbJared Just want to let you know I’m loving this coverage! I had legitimately no interest in this until your reporting - thank you!

@alex_linardos From someone who used to play at a relatively high standard. If a center back breaks the opposition front line by a clever touch forward, their job is done and everyone is expecting them to pass the ball. This is a key individual mistake, not a team problem.

Still don't understand how our players don't understand basic defending. Your right-sided CB just made a run with the ball over the midfield line and lost possession. NOBODY COVERED FOR HIM. That is just inexcusable. Happened against Wrexham as well. Is it the players? Tactics? How can it be this bad? #ncfc

@ElliotEvNo Would love to pick your brain on something, even if it’s just five minutes

i'm leaving Lovable at 16 y/o to build AGI. the bottleneck isn't smarter models, it's the tools and context around them. more soon.