Winke | E-commerce Founder

Five years ago, I started an Amazon business from zero. Today: • About $10M in annual sales • A team that grew from 0 to 10 • Averaged roughly 80% annual growth This account is where I share the real work behind it: product decisions, margins, inventory, suppliers, AI workflows and small-team management. No guru advice. Just what works, what fails and what I learn along the way.

Amazon sellers, have you updated your product titles for the new 75-character limit? Have you noticed any change in sales?

@PhilOlwig Bro, would you care to share any additional insights?

Speaking to 2 larger amazon sellers right now about their programs. Both are doing over 40 million a year in revenue and both have a strong emphasis on brand-direct. I think I will start learning more and exploring this option. I haven't maxxed out my platform yet, but I think brand direct is a huge leverage opportunity.

@flips4miles I was truly inspired after reading your exchange.

How Phil Sold $5,000,000 On Amazon FBA His First Year! (LIVE Q/A) x.com/i/broadcasts/1…

@Hoyooyoo 眼瞅着法币超发量越来越大，可惜大部分人坚持不了持续购买实物黄金

各国黄金与法币的汇率，从本质上看是各国法币的印刷量和国家信用的关系决定的。这就是为什么长期定投实物黄金的原因。

我的推特一团乱，感谢粉丝朋友的挖坟，21年对于中美关系的预测。5年前的判断，至今还有效。已经被验证。

Today’s Saturday, my day off from Amazon store operations. I still popped into the office, but this isn’t overtime. I revisited my childhood memories by putting together a mini 4WD car. Does anyone remember the anime Mini 4WD Let's & Go?

@ecomtjb It’s true Amazon sellers get to set their own schedules, but striking a work-life balance can be really tough sometimes.

@WinkeChan Definitely times where it can do that but can still be in control of your time

Becoming an Amazon seller gave me something I never expected: time. I'm raising 2 kids, with our 3rd on the way, and instead of missing the moments that matter because I'm stuck in an office, I get to be there. School drop-offs. Doctor appointments. Random Tuesday lunches. Playing in the backyard. Building an e-commerce business hasn't always been easy. There were plenty of long nights, mistakes, and risks. But the freedom it's created for my family has made every bit of it worth it. Money is great. Time with your kids is priceless. That's the real ROI. If you're building something today, keep going. The sacrifices can pay you back in ways that aren't measured in dollars. What's the biggest benefit Amazon has given you outside of income?

@TheArtOfAmazon Totally agree, real sellers are incredibly busy. They don't have time to teach others how to succeed.

10 years selling on amazon and I can tell you the real sellers don't have time to make you a course they're too busy running their actual business if someone's got time to sell you a $997 masterclass, ask yourself why

What’s the most exciting thing about Friday? Hands down, shipping a full container of inventory from China to Amazon FBA warehouses.

@Olly_FBA Like what kind of leads？

Always satisfying sending good leads you can't buy to someone that can 🤝

The factory sent us a sample for one of our new products planned for the second half of the year. I was honestly disappointed by the workmanship and quality: 1. The drilled holes were too large and did not match the fittings 2. The cut edges were not straight 3. The welds were uneven I sent the sample back and wrote a detailed quality document for the factory to follow before making a new sample.

@fieldsofprofit I agree with your perspective. At the current stage, AI is better suited to handle separate individual tasks rather than covering the full business workflow. The process of calibrating AI is extremely lengthy, and the end results often fail to meet expectations.

I don't know who needs to hear this, but tweaking hyper-specific details in your AI systems is making you less money than sticking to the simple basics of buying more junk to resell online Easy to get trapped in work that feels like progress, but isn't

@PhilOlwig This is our daily routine when shipping inventory to Amazon FBA. Thanks for the encouragement, bro. You’re the first real seller I’ve met on X.

@WinkeChan This is an awesome post. Love the pics of just a ton of boxes and trucks.

Five years ago, I started an Amazon business from zero. Today: • About $10M in annual sales • A team that grew from 0 to 10 • Averaged roughly 80% annual growth This account is where I share the real work behind it: product decisions, margins, inventory, suppliers, AI workflows and small-team management. No guru advice. Just what works, what fails and what I learn along the way.

@ChaungJoe 现在才开始的话，其实比较难了，像中国后期天猫了，试错成本高昂。 不建议小白入局了，太卷太难。

@WinkeChan 五年前就开始做确实很有前瞻性，现在新入局者估计已经没有之前的红利了吧。

Per Amazon’s new title policy, all sellers have until July 27 to switch their original 200-character product titles to the new format: a 75-character main title plus 125 characters for highlights. If you don’t update listings manually, Amazon’s AI will revise them automatically. Unfortunately, the AI’s computing capabilities leave a lot to be desired… So we’d better adjust our titles on our own.

Heads up, everyone! There are barely any authentic accounts on X sharing real Amazon selling insights. Most are self-proclaimed "gurus" hawking software, e-commerce training and brand marketing services. Stay alert! Don’t get scammed out of your cash by these so-called experts before you even turn a profit on Amazon.

@FurkanBircan Hi, great to connect with you. I’m an Amazon seller from China. I can feel your passion and drive from your tweets. I hope we can stay in touch long-term to talk about emerging trends in the Amazon e-commerce space.

X günde başarı geliyor diyelim. Bugün aksiyon alan x gün sonra hedeflere ulaşmaya başlıyor. Yol uzun diyenler, başlamaya üşenenler x gün sonra başaran kişiyi görünce ulan diyor “keşke başlasaydım. X gündür yerimde sayıyorum. Ama artık geç kaldım.” Başarı 1 günde gelmiyor. Hatta gelip gelmeyeceği bile belli değilken gelecekmiş gibi, pes etmeden çalışıp çabalayanlar başarıyor✌🏻

@ifourth That’s a solid use of AI! When you mentioned aligning with Amazon’s updates, are you referring to the latest title policy (75-character limit)?

Had Claude clean up SKUs on my Amazon Seller account that my supplier no longer carries. Went from 413k SKUs down to 285k. About 30% removed in one go. Now I'll run JessePODMan to rewrite product metadata to match Amazon's new update.

@mrfundible You have done excellent work, my friend. May you steadily reach every one of your sales targets.

I bought an Amazon business doing $18,000 a month with a credit card It now does $65,000 a month I never touched my savings Here’s the full blueprint First I raised the capital before I looked at a single listing Chase Ink Business Unlimited: $85,000 at 0% Chase Ink Business Cash: $90,000 at 0% Amex Blue Business Plus: $75,000 at 0% Bureau sequenced so each bank saw a clean file One morning $250,000 approved Then I found the business Existing products, existing supplier relationships, existing reviews, existing buy box position Verified 12 months of revenue through actual Amazon seller statements $18,000 a month net profit consistently Then I closed it Wired funds through Melio 2.9% processing fee $7,250 total out of pocket Day one the business was already generating revenue The payoff math Monthly revenue: $18,000 Card minimums on $250,000: $5,000 Net profit month one: $13,000 I reinvested every dollar into inventory replenishment Month 1: $18,000 Month 4: $28,000 Month 8: $44,000 Month 12: $58,000 Month 14: $65,000 Cards paid off in full from business cash flow in month 14 Total personal capital invested: $7,250 in processing fees That’s it The bank funded the acquisition The business paid the bank back I kept everything in between Comment “Amazon” and I’ll show you exactly how we build the funding stack and what to look for when evaluating your first acquisition