World

Six years ago, World started with a simple idea: build infrastructure that helps humans thrive in the age of AI. That vision became The Simple Plan:→ Build a private proof of human → Bootstrap the network → Reach utility at scale → Decentralize further → Help ensure AGI benefits every human

【博報堂DYホールディングス、AIに見られない広告を届ける新会社設立】 AIボットが人間になりすまして広告を閲覧・クリックし、広告費を水増しする「アドフラウド（広告不正）」が深刻化しており、日本で年間約1,592億円の損失があります。 デジタル広告が世界の広告費の約7割を占めるいま、「広告を見ているのが本当に人間なのか」を確かめる仕組みが求められています。 こうしたなか、博報堂DYホールディングスは、AIの閲覧を防ぐ広告配信を行う新会社「Ads for Humanity」を設立しました。 @worldnetwork の「Orb」で認証を完了した「実在する人間」にのみ広告を配信することで、AIによる広告不正を防ぎます。 日経新聞の全文記事は以下より↓

Thank you, @Zoom, for the recognition and for partnering with us to advance trust in the age of AI.

As AI agents become a larger part of how we interact with the internet, trust infrastructure becomes just as important as intelligence. The future isn't just AI agents. It's verified AI agents acting on behalf of real humans. Learn more about AgentKit

worldのagent kitの帽子届いた！

Read the article in @FortuneMagazine fortune.com/2026/06/01/int…

The internet can no longer tell humans from bots. @world_id can. One human per account. Anonymous by design. Via @FortuneMagazine

This is why we built Agent Kit and how @30SECONDSTOMARS, among others, are ensuring human fans get access to tickets.

bots are boxing out new yorkers from getting tickets to watch Game 5 on a big screen together. new york - @worldnetwork and the team at @tfh_technology are working hard to bring proof of human to you and fairness to the process!

今後AIエージェントは、買い物やAPIへのアクセスなどを、人に代わって行うようになっていきます。 便利になる一方で、勝手に動いたり、誰の代理なのか分からなくなったりするリスクも高まってきます。 Worldは、AIエージェント時代を見据えて、ID管理サービス企業 @Okta の新製品「Human Principal（ヒューマン・プリンシパル）」に、初期連携パートナーとして参加しています。 Human Principalは、エージェントやその行動の背後に「ボットではなく、一人の人間がいる」かどうかを、API開発者が確認できる仕組みです。 これにより、人間が動かすエージェントだけを信頼し、安全に使えるようになります。 詳細は以下より↓

Concerts are for Humans. thirtysecondstomars.com/tour

We're now entering Phase 3: utility at scale. More here: world.org/blog/foundatio…

Six years ago, World started with a simple idea: build infrastructure that helps humans thrive in the age of AI. That vision became The Simple Plan:→ Build a private proof of human → Bootstrap the network → Reach utility at scale → Decentralize further → Help ensure AGI benefits every human

Celebrating the real human network at our SF flagship

The collaboration we announced with @okta at Lift Off was built around a simple idea: AI agents need a trusted connection with the humans they serve. Excited to continue working together to make identity, accountability, and trust foundational to the agentic web.

We are moving from a majority of humans with a few bots to a majority of bots with a few humans. World ID is the layer that makes sure humans don't get drowned out. @tiagosada, @wangandy, and @tawandamahere (@worldcoin / @tfh_technology) join Stateful, hosted by @masonnystrom. In this episode, they discuss how World ID is redefining internet identity: - 40 million people onboarded, 18 million Orb-verified. Orb On Demand launching now - Agent Kit: your agent books flights, makes purchases, and acts on your behalf with a verified human in the loop - Why blocking all bots is the wrong answer and how World ID separates good agents from bad actors - World ID vs Face ID: one person with 1,000 phones fools Face ID. They cannot fool World ID - Anonymous by design: zero-knowledge proofs answer only one question. Are you a real and unique human? 01:00 Tiago Sada on Proof of Human in the Agent Age 05:40 Scaling to 40 Million Verified Humans 07:07 What Tiago Is Most Excited About Next 08:50 Andy Wang on World as the Identity Layer 10:00 Why Blocking All Bots is a Wrong Approach 13:02 Restaurant Reservations and Scalpers 17:00 Tawanda Mahere on What Partners Want 22:08 The Consumer Value of World ID 23:15 Agent Kit and Human-in-the-Loop Commerce 25:21 World ID vs Face ID 29:00 Orb On Demand and How to Get Verified Today

@macd1148 @BlocksterCom @30SECONDSTOMARS 🫡

@BlocksterCom @30SECONDSTOMARS @worldnetwork This could be a huge win for real fans Using world id to fight ticket bots and give humans priority access makes a lot of sense for future events and concerts

👀 @30SECONDSTOMARS is partnering with @worldnetwork to launch “Humans Only Tickets” powered by World ID verification. The goal: stop ticket bots from flooding sales and give real fans priority access to concerts. blockster.com/30-seconds-to-…

With bots accounting for more than half of all internet traffic, face-value tickets have become increasingly hard to come by. Excited to see @worldnetwork prioritize real fans ahead of automated resellers!