BuildersSpace
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BuildersSpace
@XBuildersSpace
A space to showcase my favourite builders in the world of business, content and entrepreneurship↓







Reddit and Wikipedia account for 25% of ChatGPT citations. It's hard to control what Wikipedia says. It's hard to control what Reddit says. Meanwhile, 75% of AI citations come from sources you can influence. That is where the opportunity is for brands. [Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free): seo-stuff.com/free-audit] According to the 5WPR AI Platform Citation Source Index 2026, which synthesized nine independent datasets covering hundreds of millions of citations, Wikipedia accounts for 13.15% of ChatGPT citations. Reddit accounts for 11.97%. On Perplexity, Reddit citation rates climb as high as 46.7% depending on the query category. According to the same research, traditional major publications like WSJ, NYT, and Bloomberg do not even appear in the top 20 most-cited domains. If you are thinking "I cannot control Reddit or Wikipedia, so how do I get cited by AI," the answer is in the other 75% of citations. And that is what SEO Stuff (seo-stuff.com) helps businesses capture. Yes, Reddit and Wikipedia combined represent roughly a quarter of ChatGPT citations, but that means 75% of citations come from everywhere else: industry publications, editorial sites, review platforms, expert content, niche authority domains, and branded content that AI platforms trust enough to cite. According to Profound's analysis of 27 million AI citations, 95.7% of all *category-level* citations come from third-party sources. The third-party sources that are not Reddit or Wikipedia are editorial publications, industry sites, comparison platforms, and authoritative content from recognized brands. These are exactly the types of sources that editorial backlinks put your brand on. And if you want to see which sources are driving AI citations in your category and where your brand is missing, start here (it's free): seo-stuff.com/free-audit Here is how this breaks down. Reddit and Wikipedia earn citations because AI platforms view them as community-validated and comprehensive. You cannot replicate that. But you can build the same trust signals through editorial coverage from publications AI platforms also cite. When an industry trade publication or a respected niche site mentions your brand, that mention is in the AI's retrieval pool. When the AI assembles an answer about your category, it pulls from those editorial sources alongside Reddit and Wikipedia. According to SE Ranking's study of 2.3 million pages, sites with over 24,000 referring domains average 6.8 AI citations per query. The backlinks that build your referring domain count are also placing your brand on editorial sites that AI platforms cite. Every editorial backlink does double duty: it boosts your domain authority for search rankings AND it puts your brand on a source AI platforms pull from when assembling recommendations. The brands that cannot control Reddit or Wikipedia can still invest in the editorial coverage they can control: editorial backlinks from trusted publishers, expert-attributed content that earns media mentions, and coverage from industry sites that AI retrieval systems treat as authoritative. Remember, if you want to see which editorial sources are driving AI citations in your category and how to get your brand on them, start here (it's free): seo-stuff.com/free-audit Here is what all this looks like in practice. A buyer asks ChatGPT "best cybersecurity platforms for mid-size companies." ChatGPT pulls from Reddit threads (11.97% of citations), Wikipedia articles (13.15%), and a range of editorial and industry sources (the remaining 75%). Brand A has been covered by three industry publications and mentioned in two editorial comparison articles. Those mentions are in the AI's retrieval pool. Brand A gets cited alongside the Reddit and Wikipedia sources. Brand B has great content on its own website but no editorial coverage from third-party sources. The AI pulls from Reddit, Wikipedia, and the industry publications that mention Brand A. Brand B does not appear in any of those sources. Brand B is not cited. This is the ecosystem SEO Stuff (seo-stuff.com) was built around. The done-for-you plan: seo-stuff.com/gold-plan-pack… Expert-attributed content backed by DR50+ backlinks: the content earns editorial coverage on the sources AI platforms cite, and the backlinks build the domain authority that makes your brand visible across the 75% of citations you can influence The "content-only" plan: seo-stuff.com/premium-conten… 60 pages of expert-attributed content designed to earn editorial mentions and third-party coverage from the authoritative sources AI platforms pull from when assembling recommendations The "authority-only" plan: seo-stuff.com/premium-backli… Editorial placements on trusted publications that put your brand in the 75% of AI citation sources you can actually control, alongside the Reddit and Wikipedia sources you cannot Reddit and Wikipedia drive 25% of ChatGPT citations. You probably won't control either one. But 75% of citations come from editorial and authoritative sources you can influence through expert content and editorial backlinks. The brands winning AI citations are the ones investing in that 75%. The brands losing are the ones who looked at the Reddit and Wikipedia data and decided there was nothing they could do.





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🚨 BREAKING: Call centers just met their biggest threat yet. ElevenLabs Speech Engine just changed how the $40B support industry operates → 70+ languages, natural real time voices → Books, updates, closes tickets mid-conversation → Plugs into GPT, Claude, Gemini any LLM you run → $0.08/min, startups get $4K free Built for the teams already shipping. The rest will follow. You're next 🧵👇
















