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𝗗𝗮𝘆 𝟭𝟲: 𝗛𝗼𝘄 𝘁𝗼 𝘄𝗿𝗶𝘁𝗲 𝗮 𝗧𝗵𝗿𝗲𝗮𝗱 𝘁𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝗮𝗱. (The importance of the "Hook").
Most people write 10-tweet threads that nobody ever sees.
Why?
Because your first sentence didn't grab them by the throat.
In a world of infinite scrolling, your "Hook" is the only thing standing between someone learning from you or someone ignoring you.
𝟯 𝘀𝗶𝗺𝗽𝗹𝗲 𝗿𝘂𝗹𝗲𝘀 𝗳𝗼𝗿 𝗮 𝗸𝗶𝗹𝗹𝗲𝗿 𝗛𝗼𝗼𝗸:
➜ Tell them exactly what they’ll gain (or what pain they’ll avoid) by reading.
➜ If I have to think to understand it, I’m already gone.
➜ Create curiosity that can only be satisfied by clicking "Show more."
𝗘𝘅𝗮𝗺𝗽𝗹𝗲:
Boring: "Here is a thread about how I learned to code in three months." ❌
Killer: "I went from zero code to a $100k job in 90 days. Here’s the 4-step roadmap I used." ✅
Stop writing titles. Start writing invitations.

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