Mike Lisovetsky

Psychology is used to persuade you every day. Here are 13 cognitive biases that marketers use. (And how you can use them to influence others) -Thread-

@Bfaviero @WizLikeWizard @Rippling @deel Veryyyy different nowadays 😭

@WizLikeWizard $2k per person per month???? We used both @Rippling and @deel different years for our NYC team and health insurance was always like $400-$600/month

Moved back to NYC and Gusto just quoted new health insurance plans 😱 Previous CA: Anthem Blue Cross Platinum - $1,909.84/mo NY: Oxford Health - $5,122.16/mo Please help 😱

For the first time fintechs have raised their gas auths from $100 to $300 😳

@Celes_tine__ Which discord is that?

“$0.2 per 1k views” how exactly are people making money clipping?

@JamesonCamp @jacob_posel It’s the classic thing where any metric you optimize for is what you get, but with unintended consequences. Short term dwell time > long term retention. I got burnt out on the engagement bait and now use the app way less.

@_Liso_ @jacob_posel Sad and weird tbh

Why has TBPN been shadow banned? I’m a huge Marcus fan. I feel like I 100% should have seen this. Now I never see TBPN at all.

@JamesonCamp @jacob_posel 100% agreed

Agreed. Algo is weird. I truly don’t care what X team says Also, I fully believe that the dwell time is going up because we're just being fed brain rot that's hyper-viral and keeps us addicted to the platform, but it's not fulfilling. I think for a lot of us, it makes us wanna eventually leave the platform. My guess is that the usage is going up for the masses, but for the core users who helped it get there, they're getting a much lower value out of the platform than they used to.

A lot of wisdom here 🙏 The benefit of 8 figures is you qualify for institutional grade debt, and that’s usually the bridge that relieves the cash flow pressure. The biggest lesson since starting my brands is how much of a bankroll game it is outside of all of the other “obvious” factors.

Watched more CPG brands get killed by scaling than by failing, and it's almost always the same moment. Ads start working too well and the cash flow can't catch up. Ran it up with BREZ from $0 to $90M+ in 3+ years. Sprouts, HEB, Wegmans, Now Walmart. Deployed over $50M through ads along the way. The whole climb taught me one thing people don’t talk about until they're inside it. When you're spending hard, that money is gone the second the campaign runs. The revenue from those sales doesn't fully settle for 5-7 days. So at any given point during a real scaling stretch, there's a meaningful gap between what you've already spent and what you've collected. That gap is where brands die. The worst part is everyone else expects payment inside that gap. Co-packer wants 50% to start the next production run and the next run has to be bigger than the last because demand is bigger. 3PL invoice hits regardless of what you've collected. Payroll hits regardless. Retail orders need to ship before you see a dollar from them. The only player in the entire chain who isn't pushing is the card processor. So you end up sitting on a stack of obligations with six figures parked at Stripe and your bank balance is making you sweat even though the P&L looks great. Lived this firsthand. Came off a season staring at accounts payable that would have made most people's eyes water, and the business was winning the entire time. The cash just hadn't shown up yet. That's what scaling actually feels like from the inside, and nobody warns you. The reason no one talks about this is because it isn't sexy. No course on it. No thread on it. No clean hook in it. It's the boring math that quietly kills CPG brands at the exact moment they're winning on paper. By the time you need to think about it, it's usually already a crisis. Plan for it 60-90 days out, every time. Build the cash flow model before you need it. Know when money leaves and when it comes back. Size your credit lines or reserves for the worst week instead of the average one. This is the unsexy operational shit that decides which brands actually survive the thing they were trying to build.

@zo0r Claude will often recommend Neon/Railway when suggesting tools to use

@_Liso_ ?

why do LLMs shill Railway & Neon so much?

@JustJake @joeychilson Why is your homepage down?

@Railway @GoogleCloudTech @googlecloud please help

Google Cloud has blocked our account, making some Railway services unavailable. We have escalated this directly with Google. The Railway Platform team has since confirmed access to Google Cloud and is working on restoring access to all workloads. We have access to some of our Google Cloud–hosted infrastructure and are working to restore the rest of the service. We apologize for the disruption.

@leeschmidt123 @jmj @kevntz Your conviction is my opportunity

@jmj @kevntz There aren’t any. Dude is full of shit. Those of us who are actual founders running real businesses and shipping to real users came to the same conclusion you have: production grade apps cannot be vibe coded (at least not by non-engineers)

@kevntz What are the best examples?

@khandrius Comment "DINEROS" for free money! Still learning how to engagement bait so forgot to make a guide tbh

@_Liso_ Where’s the guide tho ….

My $200 Claude subscription just made me over $30k after I learned how to vibe code in a month. We've entered the era of the growth guys taking over. Strap in!

@jovan___jovan 🥲

@_Liso_ It's for the carbon emissions report

why does Claude keep telling me to stop using it?

@signulll This is the @jakozloski we need here!

this woman doesn’t need a matchmaker. she needs to accidentally book the wrong airbnb in a mountain town called pine hollow. it’s december. there’s one coffee shop, one christmas tree farm, & one emotionally unavailable man named jake who owns a struggling bookstore despite somehow having perfect stubble, a golden retriever, & unresolved grief from a fiancee who left him for a private equity guy in denver. she arrives in a black suv, wearing a cashmere coat, trying to take a “clarity weekend” before interviewing $80k/year matchmakers in nyc. the town hates her immediately because she asks if they have oat milk. jake says, “we have milk.” she says, “from what?” tension. then a snowstorm hits. her flight gets canceled. her phone dies. the only place with wifi is jake’s bookstore, which is called “second chances”. over the next 4 days, she helps him realize the store doesn’t need to close, it just needs a better merchandising strategy, a paid newsletter, & a tasteful espresso machine. he teaches her how to chop firewood, slow down, & pronounce “community” like it isn’t a fund thesis. by day 5, she has accidentally saved the town’s winter festival. by day 6, she is wearing flannel. by day 7, the high end matchmaker calls with “an incredible candidate” who is 42, divorced, skis, runs a family office, says he’s “emotionally available,” lives in tribeca, has 3 phones. she looks across the bookstore at jake reading to local kids while his dog sleeps under a table. she says, “i’m going to pass.” cut to one year later & she has opened a bookstore wine bar called “due diligence.” jake still owns the original bookstore because hallmark cannot handle cap table complexity. she’s pregnant with twins. the golden retriever has a red bow. the matchmaker sends a christmas card. “turns out the best match was the one not in the database.” roll credits.

Vibe coding on airplane wifi must be what using dial up felt like

@heykennethjones Ty 🙏

@_Liso_ This is awesome

No better feeling than when things that you’ve been working on for months finally hit

@buildwith_david It’s an organic post tracking tool

@_Liso_ what kind of dashboard is that?

@juleslabador Ty! Mostly organic TikTok

@_Liso_ Holy dopamine, congrats! What are you doing for marketing?