Aaron Paul

@algozeus_ Yeah, pretty much

@_aaronpaul25 so it’s kind of a freemium model with various flows that all lead to their own paywalls, i see

2M downloads on Glam Up taught me one thing about building for women: the feature that prints money has no numbers in it. It's our color analysis scan. Output is fully qualitative ("you're a warm autumn.") No scores, no percentages, nothing data-heavy. Users pick which scan they want and most go straight for this one. Paywall conversion is comparable across all our features. So the win isn't paywall mechanics but that women self-select into the qualitative experience over the data-heavy ones when they have the choice. And it's almost certainly the reason they downloaded in the first place. This feature is killing two birds with one stone: acquisition & monetization Most male founders (myself included 💀) default to Umax-mode. Numbers, scores, rank me, fix me. Works on guys like me. Women, in aggregate, don't want that. If you're building for women and your instinct is to center it on data, fight that. Sometimes the feature with zero data wins over the one with all of it. Ladies, if I still don't get it, let me know. Wouldn't be surprised 😂

@algozeus_ We have separate flows for each feature. So if you went through the color analysis flow, you trigger that campaign. Each campaign has it's own unique paywall.

@_aaronpaul25 how does this campaign setup work? what triggers color analysis campaign? va glowup guide?

@cicerougc happy to help!

@_aaronpaul25 will add to my app thanks

@MongeMkt 😂

@_aaronpaul25 Welp... looks like it's refactoring time for me!

@aidxn888 🙏

@_aaronpaul25 you the method 🙌

3 months of grinding in the trenches with no results, but I'd say it paid off.

@namyakhann Thanks!

@_aaronpaul25 HUGE! Congrats🥳

@skinderdev I've built both Sprout and Glam Up. The graph shown above is Sprout

@_aaronpaul25 what you have been building?

@FSfakiotakis we finally figured out the content that would go viral and get users to download our app

@_aaronpaul25 What was the turning point at 3 months?

@dillonmendes_ we just have a GOAT'ed team lol

we bootstrapped from 0 to $3M ARR in 7 months no vc, influencers, or founder-led marketing

@autumnpricing @ay_ushr appreciate it but don't jinx our billing breaking please 😂

@_aaronpaul25 @ay_ushr ITS NEVER TOO LATE 💔 we're here for you when billing next breaks

@Superwall vs @RevenueCat from a founder using both (and has used them individually) & built apps with over 3m+ users and over $3m+ in ARR 👇

@Jide_Kel @madebycol Appreciate it!

@_aaronpaul25 Yoo! I love the work you and @madebycol did with the products you've made, looking forward to the systems you share. Again, amazing stuff mate!

Cool to see this story getting attention. A short interview naturally compresses a lot of context, so I’ll add my side. I was Co-founder & CEO across Glam Up and Sprout, led much of the product, growth, and execution behind both, and owned all the design + engineering for Glam Up. Glam Up reached 1M+ downloads in under 6 months, fully bootstrapped. Sprout is now bootstrapped to $250k+ MRR. The highlight reel is fun to talk about. The operating system behind it is what’s actually valuable. I’ve stayed mostly quiet online, but I’m going to start sharing the playbook behind building AI mobile + web apps from 0 → scale. Verified metrics below 👇

@Luckbatian @Superwall @RevenueCat It's more or less the same for us. I've heard that web LTV is higher for other products and that's expected. We may be doing something wrong lol

@_aaronpaul25 @Superwall @RevenueCat In sprout, does web customers have higher ltv?

@DamianIndieDev @Superwall @RevenueCat It actually wasn't too bad for us tbh. Both Superwall and RevenueCat play together well and so the swap wasn't bad. At the end of the day, they all both read from the true billing source which is either Apple, Play Store or Stripe and that never gets swapped out.

@_aaronpaul25 @Superwall @RevenueCat i'd still decide the web question way earlier than feels sane. swapping billing logic later is where the clean monetization stack gets weird.

If I were starting over, given we have a credits-based system (common for AI apps), I'd skip rolling my own billing/credits infra and just use @autumnpricing. They have a RC integration so you're set. @ay_ushr is also stupid fast on email & customer support. And one of the sharpest & nicest founders I've talked to.

At Glam Up, we were mobile-only → Superwall was enough. At Sprout, we have a web app + mobile app that need to stay synced → we run both. Default rec: start w/ Superwall. Add RevenueCat when you actually need it.