
The metric everyone is cheering for is the exact thing that breaks the economics. Generating 7 million tracks a day isn't a moat. Just a denial of service attack on human attention. a recent report found that roughly 86% of Spotify's current catalog already fails to hit the minimum thousand plays to earn a single cent in royalties. That was before people could prompt-engineer an entire discography on their lunch break. When the marginal cost of production hits zero the value of raw audio drops to zero right alongside it.
The bottleneck in music honestly hasn't been production for a decade, it's discovery. And pumping infinite supply into a system with finite human attention just means the algoritms that filter the noise become the only layer capturing value. The platform that wins this cycle isn't the one generating the most audio files. It's the aggregator that figures out how to stop users from drowning in synthetic garbage. Until someone solves the curation layer, all that ARR is just subsidizing cloud compute
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