annmcferran.eth
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annmcferran.eth
@akmcferran
Artist turned CEO/Founder @glamnetic | Forbes 30 U 30 | Inc. Top 100 Female Founder | Crypto, NFTs







🍃🍄 June @drinkbrez | Month 14 📆 • $2,588,867 in Revenue 😮💨 • 36% MoM Growth 📈 • 22,383 New Customers 🤯 • Meta, TikTok, Google, Email, X, Subscription, & Word of Mouth 💯 • Repeat Orders: 42% ♾️ • Subscription 30% of Revenue 🫡 • Ad Spend: $1,047,231 💸 • bCAC: $47 | $82 AOV | 2.4X MER 👌 • 10% Net margin | 90%+ Sales DTC ✔️ June has been a wild ride! We kicked off with some viral TikTok moments, hitting over $100K in revenue on multiple days. The growth was exhilarating but costly, so we’ve refocused on stabilization and profitability. Our @Meta ad account got disabled, which was a setback but allowed us to assess our advertising efficiency. Despite a 20% dip in daily revenue, our MER shot up by ~100%, suggesting we can improve efficiency as we build our profit-centric model. In other news: we launched our new site, our SEO and PR programs are live, we're launching on Amazon this week, and our new affiliate program is rolling out. Our retail team is hitting the streets, landing new accounts daily, with major retail chains and delivery services in the works! Despite ongoing regulatory challenges, we're committed to bringing a better beverage to everyone. July might be a bit tough for hitting targets, but we're determined to do whatever it takes to keep growing and scale efficiently. A huge shoutout to our community here, our fellow brands, friends, and families for your unwavering support. The collaborative spirit in this journey and category is truly inspiring and a testament to what’s possible. Thank you to the incredible team and partners at BRĒZ - we're doing important work and there’s more to do. Let’s lean in and do our part to ensure a better world for all of us. ❤️🔥 July Target: $2.75MM+ | 15%+ Net 🎯















