Alexander Pihlainen
884 posts

Alexander Pihlainen
@alexpihlainen
Founding Partner & CEO @wearebou. Ex-President @SlushHQ. Retweets: economics, mind-boggling stats, creative work. Rap, standup comedy & 18 holes.
Helsinki & London Katılım Ekim 2013
769 Takip Edilen937 Takipçiler
Alexander Pihlainen retweetledi
Alexander Pihlainen retweetledi
Alexander Pihlainen retweetledi

nobody will tell you if your exec-to-engineer ratio has reached a critical limit, but there will be signs
Noémi@NoemiKhachian
physically at work. mentally somewhere else.
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@Mike_kim714 Unspoken rules and traditions among tour players outsiders wouldn’t know about?
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What’s my next detailed thread?
Might send you something if I really like your idea
Michael S. Kim@Mike_kim714
How do corporate sponsorship deals work for pgatour players? 🧵
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Alexander Pihlainen retweetledi
Alexander Pihlainen retweetledi

Ten years ago Dave Trott drew a triangle on a flipchart and said “every ad needs three things”.
- Impact: “You've got to get noticed”
- Communication: “You've got to tell me what”
- Persuasion: “You've got to tell me why”
Most ads just do the “communication” part.
- “We're a brand agency”
- “No s***. I just googled that”
Look what happens when you do all three.
Jesse from Bou tells me it's their best performing ad.

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Alexander Pihlainen retweetledi

Finland now just trolling all other democracies.
Damian Szacawa@dszacawa
What a picture !!! Joint press conference after the second round of the 🇫🇮presidential elections. Finns know how important it is to avoid generating divisions/polarisation in society. This is very important in today's times. @minna_alander I've always wondered: How do you do it?
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Alexander Pihlainen retweetledi
Alexander Pihlainen retweetledi

BOOM! Our genes influence which medications we are going to use in our lives! Our study on genetic predictors of lifelong medication use in cardiometabolic diseases finally out and published in @NatureMedicine nature.com/articles/s4159…
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Alexander Pihlainen retweetledi
Alexander Pihlainen retweetledi

“The @PolestarCars KOJA journey is not about travelling to the other side of the earth to see the world’s highest mountain peak. It is about reimagining how we live and experience more with less.” @naomimoriyama1 @wallpapermag
And we couldn't agree more. wallpaper.com/transport/koja…
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Alexander Pihlainen retweetledi

Three (stripes) is a crowd, but a great one when it means launching slap-up products with @SpinnovaPlc and @adidas:
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Alexander Pihlainen retweetledi

Buzzing to be @bestfiends with the US-based brand team of @seriouslyhq, the chart-topping game company, and their 100M+ players:
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Alexander Pihlainen retweetledi

Mix lifestyle, tech and business. Stir and shake until smoooth. That’s how you get one of the most-highly valued private fintechs globally. We’ve been Klarna’s spicy side dish in all things PR and communications since 2021: bou.co/cases/klarna
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Alexander Pihlainen retweetledi

We (quantum) leapt at the chance to create a new brand for QDI, a Netherlands-based quantum tech company. They are the first in the world to bring quantum dots to medical imaging – and it looks like this: qdisystems.com
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Alexander Pihlainen retweetledi
Alexander Pihlainen retweetledi

“It’s no secret that advertisements for mobile games have gotten pretty crazy, but none have gone as far as @Mergemansion.”
Not that it’s a competition.
youtube.com/watch?v=Ay94Ik…

YouTube
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