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Crimson Desert is on track for a killer launch on Steam.
As of yesterday, it was approaching 400K pre-launch copies sold on Steam (@alineaanalytics estimates), representing gross revenues of $20M+.
Notably, over 10% of those sales occurred in a single 24-hour window yesterday, generating $2.6 million in revenue as the marketing campaign reached its peak. This game could really blow up, if it sticks the landing.
Players are very curious. Pearl Abyss announced that Crimson Desert reached 3M wishlists last week. Our estimates show that around 2.2M of those come from Steam. It’s worth noting that for a successful $70 AAA game, wishlist-to-buyer conversion is typically pretty low, 6-7% a week after launch.
Hype really started to escalate in the past few months, thanks to extensive community building and well-timed announcements. In general, the marketing – including the gameplay reveal and the recent features deep dives – has been great.
But where Pearl Abyss has really hit it out of the park is in quelling vocal online crowds, actively listening to the community, and responding with what gamers really want to hear.
It feels authentic. PR and Marketing Director @WillJPowers has been the primary face of this effort, adopting an unusually direct communication style. Candidly, it’s refreshing amid the sea of PR drivel we usually get. Authenticity wins.
At the three-day pre-launch mark, Crimson Desert’s $20.3M on Steam means it’s outperforming Kingdom Come: Deliverance II by nearly 4x ($5.2M) and Expedition 33 by nearly 10x ($2.4M) at the same point in their respective lifecycles.
But the longer-term data for Expedition 33 and KCD2 shows that a strong start is only the foundation. Both enjoyed sustained revenue growth – reaching $95.5M and $101.3M on Steam respectively by day 120. And it’s because they delivered fantastic, well-reviewed experiences that fueled long-term word-of-mouth.
For Crimson Desert, the initial hype has ticked all the right pre-launch boxes, but now Pearl Abyss has to put its money where its mouth is. If the quality of Pywel’s open world and its sandbox doesn’t live up to the promising trailers and previews, that momentum will be cut short before it can reach the long-tail success seen by KCD2 and Expedition 33.
I reckon we’re looking at Steam’s second new 2026 $150M+ powerhouse, after Resi.
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