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Ahmed Al-kheerow
2.3K posts

Ahmed Al-kheerow
@alkheerow
Running @greater_design - Design & Dev for established startups & enterprises (clients include @bevel_health @Cyjax_Ltd @ExpertFlyer @Lucidya and 45+ more)
Book a call → Katılım Haziran 2017
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I spent a year as a @framer template reviewer, curating 50+ of the best free fonts you can use in your next projects.
I’ve packaged them all into a remix file... and I’m sharing it for free.
Comment “font” and I’ll send you the link.
ps. make sure to follow me so I can dm you.

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Don't miss it! 🎉🎉🥳
Get a free @figma file with 5 stunning landing page designs.
How to get it?
1. Must (Follow me)
2. comment: (landing)
2. Repost - so more people can get the file
design from Figma community
After 48 hours, I'll share this file in comment box :)
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After working with 50+ startups, from early stage to $800M+ valued companies, I’ve noticed a common pattern.
Many try to be too clever with headlines and visuals.
It might grab attention early, but clarity always wins.
People just want to know how you can make their life easier, not be impressed by creativity.
As companies grow, this starts to change.
Once they become more established, they redesign their sites to focus on clarity.
Recently, several startups reached out to us to help them rebrand, look more serious, and clarify their messaging.
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Recently I was consulting for an enterprise learning platform. They work with organizations like London Business School.
While reviewing their website, I noticed something in the second section that would impact conversion.
It was their only testimonial on the page, and it read: "Working with them felt different."
My first reaction was, what does "felt different" even mean? Is that a good thing or a bad thing? It does not mean anything to your target audience. It is vague and open to interpretation.
When a testimonial is this prominent, it should communicate a measurable result. Something the reader immediately understands and actually wants.
Testimonials are part of your messaging. Choose ones that highlight results, not impressions.
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@alkheerow I can’t stop myself from animating the cube on scroll in my head 😅
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I recently consulted for a $200M+ enterprise learning platform.
They were going through a rebrand and we supported them with Webflow development. Three days before launch, they called and said something felt off about the website.
We instantly knew it wasn't the development. It was the design direction. The design leaned too heavily into creativity for a business of their size. There were nice animations and illustrations, but the message was getting lost.
In fact, one of their key selling points was buried in a complex layout with a generic headline that most visitors missed.
We explained that for their needs, prioritizing clarity matters more. The design should help decision makers understand it immediately.
Once framed that way, it clicked for them. We're now helping restructure the experience around clarity.
Your website is an extension of your business. Your design direction should reinforce your positioning, not distract from it.

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@WHOOP just filed a lawsuit against us.
A $10B company with 800+ employees is scared of us, a 20-person team making health tracking accessible to all.
Rather than focusing on product and innovation, Whoop has decided to use its newly raised capital on lawfare.
In this video, I share our side of the story, explain why their claims are baseless, and why we believe fighting back is the right thing to do.
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Early this year I worked with a $100M+ enterprise digital health platform.
While supporting their team, I noticed a reusable component across the site was being built inefficiently.
Updating it took too long, and since it appeared on all pages, it actually slowed down marketing work.
I spoke with their lead and ran a short workshop for their developers.
As a result, what used to take about an hour and often came with bugs now takes less than 10 minutes.
Multiply that across the team and every campaign, and the impact adds up quickly.
Small improvements like this compound.
They help teams move faster and use resources more efficiently.
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