Sabitlenmiş Tweet
Our team did some amazing work on this brand refresh for Kitchen Repose. Always fun to be blown away by your own teammates!
English
Andrew Gregory
747 posts
Andrew Gregory
@andrewcgregory
Building Great Companies — Business strategy, operations, brand, web dev, and marketing. COO & Partner at UpRoute
Pittsburgh, PA Katılım Aralık 2009
294 Takip Edilen132 Takipçiler
There are times WordPress is the right option. But more often commercially built and maintained software is the better choice. Better support. Better security. Less issues.
English
Reminder that websites must be built right and also maintained for security. WordPress can be done right. But it is also easy to leave open to security issues. It definitely must be maintained.
thehackernews.com/2024/06/multip…
English
Andrew Gregory retweetledi
Entire Hill Chart history of the Writebook project inside Basecamp (top is today, down is past). The only major thing that remains at this point is finishing up the marketing page. Otherwise just a few odds and ends and then we ship! Days away at this point. Can't wait!
English
@alexforbes__ @ynab is amazing. It’s not just about finance tracking, but actually helps you by proactively giving every dollar a job. A few months with it and I believe you’ll have confidence knowing where your money goes and will have saved $ towards your goals.
English
When it comes to tracking personal finances, budgeting, planning, etc.
What method do you use?
The latest app, something your bank offers, spreadsheets, or all in your head?
Between having our first child, introducing childcare, and grocery & restaurant prices skyrocketing, things have gotten out of hand.
I’ve used Mint for a while but that’s not an option anymore.
Trying out Copilot and so far so good.
Curious what you guys do?
English
Marketing agencies are expected, and incentivized, to prove their worth immediately. This is inherently wrong and brings with it significant repercussions.
1. Decisions are prioritized for short-term results – at the expense of long-term benefits.
2. The new ideas brought by an agency are short-lived, resulting in businesses frequently switching agencies looking for better results.
3. Many agencies hide information, require one-sided contracts, or retain ownership of accounts to hold clients hostage.
So much more value is created when the agency and business are aligned for the long-term.
English
Challenged to forge new paths by reading and listening to @jasonfried + @dhh . Following @SievaKozinsky helped cement how much I believe the long-term value is key to business success. Thank you.
English
There is a flaw in the generally accepted marketing agency model.
world.hey.com/spud/flipping-…
English
Andrew Gregory retweetledi
Write when you have something to say, not when you need to fill up space. Calling your writing "content" is at the root of the problem. Content takes up space, it doesn't have anything to do with communication.
David Perell@david_perell
Jason Fried is a legend of business. He’s published 4 books and 1,000s of blog posts and built a massively profitable software business his own way. How does he write? This interview is a 91-minute answer to that question. Here’s his method: 1. Don’t write, communicate. 2. If you’re writing and not feeling the flow, close the computer and walk away. Don’t struggle. 3. Jason’s best writing just flows out. There are no drafts. He gets the whole thing on paper in one sitting, then goes back to edit and play around with it. 4. How do you know when you’ve found a good idea? Well, you don’t know. You feel. You give in to your intuition, tune into your senses, and notice goosebumps. Follow those things. Good ideas are like slipstreams — they have their own effortless, accelerated pull. 5. You need a point of view. Something you stand for. Something you believe that others don’t. Something you see that others are blind to. That’s the writing that spreads and makes a difference. 6. Good writing has rhythm. It flows, it bounces, it brings the reader from one word to the next, then the next. 7. Focusing on attention at the expense of writing something of quality is a Faustian bargain. Jason says: “In the same way that sound isn’t music, traffic isn’t audience.” 8. If Jason could teach any writing class, he’d focus on distillation. He’d ask students to explain something in five pages, then one page, then one paragraph, then one sentence, then one snappy phrase. This would teach students to find the essence of what they’re saying. 9. Sometimes, it’s okay to be detached from your industry. Jason doesn’t read industry news and built his software company in Chicago, not Silicon Valley. That detachment gives him a point of view. 10. Murakami once wrote: “If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” 11. Writing is the first filter he uses in the hiring process because he doesn’t look at resumes. Only cover letters. 12. Why is writing quality so important to him? He says: “Business writing isn’t about beauty or eloquence. It’s about clarity of thought. To write is to scale your thinking. And the better you write, the further your ideas spread, which is why good writers make the whole team smarter. When choosing between two people, hire the better writer.” 13. Jason’s tip for overcoming writer’s block: Don’t write, speak. Chances are, you won’t have a problem explaining what you’re trying to say out loud. So do that. Then write it down. 14. Writing prompt: Where are you the most unconventional in how you do things? Write about that. 15. Jason’s marketing strategy has been to share without expectation of return — books, blog posts, podcasts, design reviews, code reviews, and the ins-and-outs of how he runs his business. 16. Jason has time to write because he insists on an open calendar. That gives him time to walk, think, and follow his creative whims. He has no set writing schedule. I’ve shared the full conversation with @JasonFried below. The best part is the deep-dive into his Founder Letter’s, which he publishes whenever he launches a new product. If audio is your thing, I’ve linked to Apple, Spotify, YouTube in the reply tweets.
English
“If there’s no uncertainty, there’s no adventure.” - @dhh
The best businesses and projects have a feel of adventure. They are not perfectly planned and run, they have some uncertainty, but also excitement!
English
@joecopywriter @andrewcgregory Totally. Our products are def not for everyone, but the one who appreciate the quality and details get it.
What’s Origin?
English
Interesting takeaway from this Gather discussion.
People might say they care where a product is manufactured, but at the end of the day most are fine buying made in China if it means cheaper and the quality is still good.
Example: Apple products and 99% of things you probably own.
English
The first step a business should take in email marketing is building an automated email series for leads or customers.
Build it once and it continues to work for years to come.
Integrate with a website form, CRM, calendar link, or ecommerce store for hands-off automation.
English
5) immediate results. If they focus on immediate results then they are likely sacrificing long-term benefits.
English
4) Be careful advertising on Yelp. There are many stories of businesses being tricked into long-term commitments or having listings mysteriously removed or downgraded.
English
Here are a few things to watch out for when hiring a marketing agency / web developer / advertising company.
There are many shady people out there, be careful.
1) There is never a time that anyone other than you should own your domain name.
English
There is a place for both. In house in the right area can be a differentiating advantage. But it can also draw focus away from other areas and takes more time and investment. I’ve worked with franchises winning and losing with both methods.
If choosing a partner, it is essential to find alignment — the same as hiring a team internally.
Recently wrote a bit about how this from a marketing agency perspective world.hey.com/spud/flipping-…
English
Generally speaking, do you believe it’s best to try to build as much as you can in house, rather than leverage outside firms to do things like..
Digital marketing
Accounting
Sales
Call centers
Software needs /tech stacks
etc
I feel like most seasoned entrepreneurs likely look back at the decisions they made within their businesses & advise folks to leverage the expertise of outside parties vs trying to build things in house.
Maybe I’m wrong
English