Anne Bahr Thompson

@HomeDepot decades of positive experiences have been destroyed in my two recent transactions with you. Your customer service team has been great but that doesn’t make up for faulty products and a poor purchase experience. That’s how you erode trust and equity.

Anne Bahr Thompson @annebt is a renowned author and expert in brand purpose. In her book, she emphasizes the importance of having a clear purpose for brands and offers practical tips for its implementation. Recently, she spoke with On Scope host Mike Berberich in the ANA Studio about how many brands are failing to fulfill their purpose. They discussed common mistakes, shared advice for marketers, and highlighted a few brands that are successfully acting with purpose. You can listen to the full episode at shorturl.at/fALFj

Shaping the Future: Emergent themes for brand leadership as we approach 2024 buff.ly/3veP3TI via @annebt #CSR #Marketing #Sustainability

TY for the SO! Feelings are mutual about your discussion on trends…. Looking forward to staying in touch in 2024!

@InterfaceInc Hi! Forgot I can't msg you under the new rules unless you follow me.... I do not have a verified account ;-(

@annebt Of course! Could you please DM us your direct contact information to pass along to our PR team? twitter.com/messages/compo…

@InterfaceInc writing an article about the interplay of purpose and sustainability and highlighting your brand. Would love to speak with someone about the Net-works program, even if it's no longer operative, and more. On a deadline. Looking forward to hearing back from you!

@InterfaceInc Just seeing this! Will do ;-)

Our Collective Memory: The evolution of 9/11 twenty-two years later. #September11 #NeverForget #sharedhumanity annebahrthompson.com/2023/09/11/our…

TY for the like @TonyMartignett1! Together, let’s proactively pave a way for a future where technology and humanity harmoniously coexist! #DoGood #BrandCitizenship

The Importance of Connection: Lessons for Brands from an Unplugged Journey buff.ly/45ibXq9 via @annebt of @annebt on @Thinkers360 #CSR #DiversityandInclusion #Leadership

Partisan divide on #climatechange remains, even as #extremeweather impacts most across the US. @washingtonpost @UofMaryland washingtonpost.com/climate-enviro…

The Importance of #HumanConnection: Lessons for Brands from an #Unplugged Journey. #TechAndHumanity #EmpathyInAction #PurposefulBrands #InclusivityMatters annebahrthompson.com/2023/08/22/the…

. @Unilever's new CEO #HeinSchumacher recently announced that the co is emphasizing #productquality to grow margins and volume. Does this mean that #performancemarketing has triumphed over #purpose? Little chance of that.... But it is time for a reset. annebahrthompson.com/2023/08/03/pur…

#wordle @NYTGames: Why have such a negative bias with 5-letter words? Why not shift the Zeitgeist and promote a more #optimistic outlook? Use your #influence and guide us to start the day positively with more upbeat words. ☀️☀️☀️#morelove #lesshate

From #rainbowcapitalism to #allyship - 5 steps for #brands to sustain support and avoid pulling back in the face of #backlash. #PRIDE #pinkwashing #dogood #brandcitizenship #DEI #CSR #crisismanagement annebahrthompson.com/2023/06/05/fro…

#Allyship. #pride2023 presents a perfect moment for brands-and all of us-to reflect on what allyship, #DEI and #belonging genuinely mean to them, externally and internally. Is allyship about more than waving a rainbow logo and a commercial focus? #lgbqt linkedin.com/posts/anne-bah…

Nature sent me a reaffirming message as I was contemplating work on my morning run - that I’m on the right pathway! 💚#dogood #purpose #sustainability #branddevelopment #esg #responsiblebusiness

TY for the SO in celebration of #EarthDay2023! Let’s consider how our individual and collective actions can sustain - and regenerate - our planet every day! #sustainability #regenerative #dogood #circulareconomy #SDGs #esg

Looking very much forward to moderating this discussion! Three great speakers on #CSR: Ann Tracey @CP_News, Jon Richter @MetLife and @JudySamuelson @AspenInstitute. Please join us on May 10th. TY @CornellMBA Center for #Sustainability! #DoGood #BrandCitizenship #ESG #impact