Ashley Sefferman

Are customers happier in the summer? Grumpier in the winter? When’s the best time to solicit feedback? We crunched the numbers so you can make better decisions. apptentive.com/blog/data-anal…

6 fears PMs face—when one becomes reality, so do the others. 1. Fear of building the wrong thing 2. Fear of losing customer trust 3. Fear of bad app ratings/reviews 4. Fear of losing customers 5. Fear of losing budget 6. Fear of being slowed down More: go.apptentive.com/product-manage…

@randfish @vasamartinez Such a great conversation! Your perspective on fandom is SO refreshing. Thanks for spending some time with us. ❤️

*SO* many great conversations in this episode. Here's one about brands have to find the places where fandom starts, not just maximize reach from the outset. Hope @vasamartinez doesn't mind me sharing what I learned from him at E-commerce Summit! 😅

My friend @randfish and I recently discussed #CustomerLove and what that means to him. We talked about everything from values-driven leadership to incentives to voting with your $$ to the ingredients in Campari. Here are ten things I learned from our conversation: A 🧵

Happy Pride! 🏳️‍🌈 In our family, pride is welcoming our LGBTQ+ fam into our home It’s amplifying, not co-opting, underrepresented voices It’s teaching our kids that they can be their authentic selves and thrive, not just survive Thanks @apptentive for donating to @TrevorProject!

Mad as hell in Michigan today? Fight back! Get #ReproductiveFreedom for all on the ballot in November. Have them mail you a petition to sign and return, or attend an event to sign in person. mobilize.us/mireprofreedom…

Join @ChristyMCulp and I on Wednesday as we talk about trends that will define the year in mobile, featuring data from @Apptentive's 2022 mobile consumer benchmark report. There's also trivia and prizes—you know I couldn't pass that up. See you there! go.apptentive.com/2022-Mobile-En…

We’re celebrating our 11th anniversary with an equally significant milestone for the company: the release of our new iOS SDK 6.0! 🎉 apptentive.com/blog/2022/03/1…

@frankus SO excited about this! Plus sneak peeks are the best type of marketing. 😉

(Consider this a sneak peek for my relatively limited number of followers. Don't want to steal any thunder from our marketing team)

It's be a super long time in the making, but a new Apptentive iOS SDK just dropped: github.com/apptentive/app…

Our 7th consecutive year analyzing over a billion consumer voices so you can understand how your app compares to others in your industry + the mobile marketplace. This is my favorite piece of content every year. I hope you find it valuable, too. ❤️ apptentive.com/2022-benchmark…

We “won” the Purim carnival raffle and brought home a new family member. Meet Mikey, our crested gecko. Reptile Twitter, give me all your tips on keeping this guy happy and healthy, because I’d never heard of a crested gecko until I was putting one in my car.

One week until our favorite day of the year, Valentine's Day! #CustomerLove

@dohertyjf I thought I did my family a favor by cleaning up before bed, including the 20 dolls and dinosaurs set around the kitchen table. The morning shrieks tell me I was wrong.

Tell me you’re the parent of a little girl without telling me you’re the parent of a little girl.

Couldn’t be prouder of @iseff and @prhaig ❤️ Watching them attack this complex, critical problem has been so inspiring. If you haven’t tried @goodbill yet, do it!

Marketers, I'm hiring for two new roles on my team: ◦ Marketing Automation/Ops Manager ◦ Content Specialist The current team is full of insanely talented, senior marketers who are the best of the best. Know anyone who may be interested? apptentive.com/careers/

@iseff WELCOME BACK 😘

@AkvileDeFazio @Apptentive Thank you! I sure am excited!

@ashseff @Apptentive What a wonderful start to your year - congratulations, Ashley!

New year, new job! Full of gratitude as I take on the role of @Apptentive's Director of Marketing. Going on seven years with this team, and I couldn't ask for a better place to build purposeful products with the most intelligent, curious, kind people. LFG, 2022!

@kristy @Apptentive Thank YOU for being a mentor all this time! <3

@ashseff @Apptentive Congratulations!!!!

@ahaverbuch Thanks, Aaron!

Congrats @ashseff!

@igalst @Apptentive Thank you! Hope we get a chance for another collab soon. :)

@ashseff @Apptentive Congrats, Ashley!