Attio

GTM Atlas Volume II is live. We're back with more frameworks, systems, and insights from the people shaping modern GTM. Read six new entries from top operators at @AnthropicAI, @NotionHQ, @stripe, @linear, @meetgranola, @WisprFlow. Plus a curated stack of perks from @framer, @fin_ai, and @CustomerIO. Start exploring: attio.ai/atlas

We just shipped our new @attio homepage. The product has changed a huge amount over the last few months and this new page much better reflects its capabilities. Some of my favourite details 🧵

Welcome to the new home of agentic revenue. attio.ai/new-home

Super excited to welcome the team behind Inconvo to Attio. Co-founders Eoghan and Liam built a great way for developers to add chat-with-data to their products as part of YC’s S23. They'll be joining to expand @attio's ecosystem. We have doubled our engineering team in the last 6 months as our ambition amplifies. A big welcome to Eoghan and Liam, excited to build with you!

70 people showed up during a heatwave to build. Last Saturday we hosted the @techeurope_ hackathon at our London office. It was incredible to see so many people building on top of Attio. The standout project was SellFast, a Pokémon battle sales trainer that pulls call recordings and throws reps into live voice battles against actual customer questions. They took the Attio track and the overall win. Congrats to every team that shipped something on the day. You set the bar for the next one.

Got a full room of builders over in the @attio office for a full day of hacking with @techeurope_

Read his full entry: attio.ai/gtmatlas-bo

We're entering the age of the renaissance CSM. Being great with customers is no longer enough. Today's best CSMs are technical enough to build workflows beside customers, commercial enough to carry the renewal, and strategic enough to drive expansion. Bo sun, Global Head of CS at @NotionHQ, wrote the playbook on this shift and what it takes to build a CS team that operates as the growth engine of the company.

Turn outreach into pipeline with @lemlist + Attio. Run outbound directly from your CRM. Add contacts to campaigns, enrich lead data, track activity, and automate follow-ups. Keep every record in sync without switching tabs. Check it out here: attio.ai/lemlist

When we launched GTM Atlas, we wanted to give early teams a window into how the best operators are navigating the biggest shift in decades. The response confirmed what we were hearing everywhere: operators want this, and there isn't enough of it. So we expanded GTM Atlas. GTM Atlas Volume II is now live. Six new entries from top operators at @linear, @WisprFlow, @meetgranola, @stripe, @NotionHQ, and @AnthropicAI. Covering the full customer journey for teams building from scratch. Start exploring: attio.ai/atlas_gtm

Attio in The Economist. Start with 5 down. attio.com/london

Introducing the new Workflows. Orchestrate your entire revenue motion. Your agents research, route, and run your best plays across every account, at infinite scale, on the deepest context layer in AI CRM. If you can describe it, Attio runs it. Conduct your revenue: attio.ai/workflows

Learn more in our changelog: attio.ai/may-changelog

Custom context is now available in Ask Attio. Give it your personal instructions, set shared definitions across your workspace, and steer responses mid-stream without waiting for them to finish.

Huge congratulations to our friends at @modal on their $355m Series C! Incredible to see them on such an amazing trajectory, and we're excited to keep supporting them as customers

Read her full entry on outbound in GTM Atlas: attio.ai/roniesha-atlas

Outbound = ICP + narrative + timing. Roniesha Copeland (@vercel), says AI transformed what outbound means. The data layer is now actionable, timing is precise, and narrative has a new meaning altogether. It's not about crafting a message, it's about matching it to a moment. The problem is early teams skip straight to narrative before the data foundations are in place. Without ICP and intent first, you spend the next year retrofitting a system built to acquire the wrong customers.

The role of a CRM is shifting fast. From a system of record -> system of context for your agents. Studio Sessions Ep. 1 @byteofbits

@doctorbaytas We love dark mode. Can't wait for this!

come to my Config talk

Read his full entry on retention in GTM Atlas: attio.ai/josh-atlas

Josh Epstein's team at @coderhq built a metric that predicts churn before it happens. 70/80/90: 70% of licenses deployed across 80% of customers within 90 days of close. Customers with formal onboarding hit it every time, those without hit it only 40% of the time.