Aviral Gupta retweetledi
They all had under 24 hours to write and release these days. Ogilvy's own ad is the best, of course. It makes even strangers (to Piyush) feel like they got to know him a little. Piyush may have sold a lot of great products, but the truth was that he himself was a great 'product' that one could write a lot about. And Ogilvy lavishes the writing less on his craft (which was universally known) and more about the man himself (that only people who interacted or worked with him would know).
The ads by Cadbury's and Fevicol are by Ogilvy too, I presume, as the brands' ad agency. The Fevicol ad, in particular, is Lord Ganesha going around Lord Shiva and Lord Parvathi where the Ogilvy ad would be the equivalent of Lord Murugan going around the world.
Amul, of course, has a lot of experience in coming up with ads in under 24 hours on topical events. Crisp and beautifully framed!
#advertising #creativity
English
