Andy Plesser

After 11,000 interviews documenting media’s ongoing identity crisis, Beet.TV is still rolling while @LouPas of AJL Advisory warns that culture now moves so fast most marketers are still opening PowerPoint when the trend has already vanished beet.tv/2026/05/beet20…

After years of treating connected television like a risky new drug, pharma marketers are finally jumping in now that measurement can actually prove ads lead to prescriptions, not just side effects, Faryn Brown, vp at Omnicom's KINESSO at @POSSIBLEEvent. beet.tv/2026/05/is-mea…

Connected television is making it possible for smaller, precision medicine brands to reach the right patients in high-impact moments that were once reserved for the biggest pharmaceutical advertisers, says Chris Paquette, founder & CEO @DeepIntentInc in interview at @POSSIBLEevent

Michael Foulkes of @pacvue at the @iab Connected Commerce Summit. 🏞️ Join us at the Beet Retreat Berkshires, July 27-29: events.beet.tv/berkshires

Marlow Nickell of Grocery TV at the @iab Connected Commerce Summit 🏞️ Join us at the Beet Retreat Berkshires, July 27-29: events.beet.tv/berkshires

As video consumption spreads across every type of screen, advertisers are rethinking how to engage audiences who now use multiple devices, says Tara Walpert Levy, vp of the Americas at @YouTube, during the @IAB Connected Commerce Summit. beet.tv/2026/05/youtub…

Best Buy says it no longer wants credit for shoppers who were already sprinting toward a new TV, so it’s making ads prove they caused the purchase instead of merely witnessing it, says Stephen Sheron of @BestBuy Ads at the @IAB Connected Commerce Summit beet.tv/2026/05/best-b…

More than half the internet is now machines talking to machines, which means humans finally achieved the dream of creating bots that ignore us, shop for us and possibly judge us, says Stu Solomon, chief executive of cybersecurity firm HUMAN, in this interview at the @iab Connected Commerce Summit. Visit Beet.TV for this video (lnkd.in/eSZMC_Jg) and much more! #BeetCommerce 🏞️ Join us at the Beet Retreat Berkshires, July 27-29: lnkd.in/eRDKhU7Z

As Joseph Hirsch, CEO of @Swivel_ai, sees it, advertising has evolved from humans adjusting campaigns once a week to AI agents making millisecond impression-level decisions beet.tv/2026/04/swivel… #BeetHorizon @horizonmedia

@AceHardware may have arrived late to retail media, but as Molly Hjelm puts it, the hardware cooperative enjoyed a “late mover advantage” by watching everyone else step on the rakes first & then launching with measurement, onsite, offsite & in-store tools beet.tv/2026/04/late-t…

As streaming libraries overwhelm viewers with too many choices, many consumers are gravitating toward live and linear-style viewing, where simplicity and ease of discovery remain powerful advantages, says @PhiloTV CEO Michael Keyserling in this interview beet.tv/2026/04/philos…

Commerce media is sprinting toward $105 billion so fast it may need traffic control, but as @IAB’s Caroline Giegerich points out at the IAB Connected Commerce Summit, measurement remains stuck in the parking lot asking for the Wi-Fi password beet.tv/2026/04/market…

Brands that still run on workflows from the fax-machine era are learning from @HorizonMedia’s Dane Kunkel that AI success begins when you embrace the future beet.tv/2026/04/why-le… #BeetHorizon 🏞️ Join us at the Beet Retreat Berkshires, July 27-29: events.beet.tv/berkshires

TV used to ask only that you press a button, but now that finding a show requires project management skills, @Xumoplay’s Ying Wang says the chaos can become ad gold if brands wisely buy the streaming home screen beet.tv/2026/04/xumo-s… #BeetNewFronts @IAB

Retail media enjoyed years of hype and easy praise, but Brian Monahan of @Albertsons Media Collective has a simpler message: it’s time to move past inflated claims and prove real results from couch to checkout beet.tv/2026/04/retail… #BeetHorizon @horizonmedia

Turns out Gen Z occasionally leaves TikTok, and brands are now thrilled to rediscover that gas pumps may be the hottest influencer platform in America, as Kristina Lutz, CMO of GSTV, explains in interview at @IAB Connected Commerce Summit beet.tv/2026/04/gstvs-… #BeetCommerce

CTV used to wonder if anyone bought anything after seeing an ad, but now that streaming platforms are teaming up with retailers, it can, says @iab's Jamie Finstein beet.tv/2026/04/iabs-j… #BeetNewFronts

As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder & CEO of @HorizonMedia, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds beet.tv/2026/04/beet20… #Beet20

CTV has evolved to a stage where marketers want the instant gratification of programmatic buying but still have to court premium events like the World Cup the old-fashioned way, Frank Puma of @WPPMedia says at @IAB NewFronts beet.tv/2026/04/wpps-p…