Brandon Pennington

Navigating today’s marketing landscape isn’t easy. Many brand leaders find themselves frustrated: budgets spent, but results don’t move. I help brands cut through marketing noise to find clarity, efficiency, and measurable results. If you’re ready to grow, let’s connect.

@juliusmarchi @Skillzie2 Why didn't you just go into one of the other service businesses that you believe is easier to scale instead of offering digital marketing services?

@Skillzie2 Yeah I'm talking multiple 7 figures It's possible, but there's just easier businesses to do that with

A lot of people ask me why I didn't stick with my pressure washing business and scale it... Truthfully, it's a horrible business to scale. But don't get me wrong... You can still make solid money & learn so much if your a young buck who's hungry and wants to get into entrepreneurship

@irentdumpsters Agreed the more personalized the better no matter the business.

One of my clients does $2M a year in house cleaning. His operations are dialed. His ads are printing. His team runs 28 houses a day without him. His website still has stock photos. I told him straight up. Get a photographer. You and your wife and your kids in the company shirts. Real photos. Real family. Put that on the homepage. People want to hire a family owned cleaning company. Not a template that looks like every other site on Google. At his volume even a small bump in conversion rate is six figures. He's leaving money on the table over a $2,000 photo shoot. He said he's going to do it but will he👀 @remotecleanguy

@Owen0to1 If you ever have questions with performance concerns with your marketing feel free to reach out.

I talked to my folks for the first time in a while and I found myself apologizing afterward for being stressed/not really present. I told them the business wasn’t going well because all of my digital marketing was down (Google and Meta), but then I had to explain that things are actually going amazing at the same time. It is really hard to get that point across to people who haven't experienced this day to day. To them, it sounds like a contradiction. It’s just the reality of growing as fast as I am. The crazy thing is my nuts are on the chopping block almost every other day. There is always some technical error or equipment issue that threatens to completely derail the momentum I’ve built. I’m making a lot of money and hitting my goals, but I’m also constantly fighting off something that could make it all fall apart. It is a lonely place to be when you cannot explain your day without sounding like you are losing your mind. But I am realizing that this is just the price of admission for the level I am trying to reach.

@StrokmaEcom If you are looking for paid media help feel free to DM me.

I really need some google ads help/sauce from youtube or something... Please reply with some recommendations or anything 🙏

@Johnkiiings @Benson_Tik If you need help let me know.

@Benson_Tik Tiktok ads not working or what?

To my fellow tiktok advertisers…. I have been seeing sege back to back over here oooo How far with you?

@shirazghauri97 This is accurate. Low cost leads are the best if they convert but you need to optimize for revenue.

Burned through 3 agencies and over a year of Meta spend with nothing to show for it. Every one of them optimized for cost per lead. Leads were cheap. Revenue wasn't moving. The problem wasn't the agencies. It was the metric we were asking them to hit. Cost per lead sounds logical until you realize a lead is just someone who filled out a form. It tells you nothing about intent, fit, or likelihood to convert. The fix was mapping our funnel and finding the step closest to an actual sale. For Sweathouz that's the intro session. The moment someone experiences contrast therapy for the first time. For White Oaks it's the venue tour. Both require real commitment from the prospect. Both are strong signals they're serious. So we rebuilt our campaigns around those metrics instead. Cost per intro. Cost per tour. CPL went up. Lead volume dropped. But the pipeline got cleaner and conversion rates followed. Before handing an agency a budget, ask yourself: what's the one action a prospect takes that most reliably leads to a sale? That's your metric. Everything else is noise.

@BiggestComeback Always improving! Great

Some people will watch this video and notice the suboptimal form, the slightly uneven path of the dumbbells, or some other part of the set that doesn’t meet their standard. Fair enough. But here’s what I see: At 61, I’m still getting stronger. Im still building resilience. Im still working to improve wherever I can. And now I get to help hundreds of others do the same. Go Bills😂

@Codie_Sanchez Agreed

Your goal as CEO is to build a team that runs your entire company better than you.

@tyromper I will try this next time. 😂

A conversation I've had 10,000 times with my toddler sons: Sons:"No dad , I'm NOT leaving the park!" Me: No problem at all dudes. You can live up here now I'm cool with that. There's no beds, but you can sleep on the ground. There's no food, but you can learn to capture & eat squirrels & bugs. There's no bedtime stories, books, swimming pool, or toys.... but you're tough guys you'll do great!! Ok I'm leaving, I'll be back in a few days, enjoy your new home!" Them: (frantic) "No dad!! Please I want to come home!" You sure dude? Ok, then come on. Legit 10,000 times :)

@tailopez Working for someone else yes. If you want to be wealthy you need to own a business and make money from other people at scale.

Sales is still the highest probability chance for the average person in any country to earn a high income. I’m not sure anything else statistically is even close.

🚚 You just paid for a rolling billboard and forgot to tell people how to contact you. A van wrap should answer... Who are you, why should I trust you, and how do I contact you? If it doesn’t, you’re paying for awareness with zero conversion path.

@tferriss How to move faster towards my net worth goal.

If you ended up sitting next to a Nobel Prize winner or billionaire, what would you ask them? If you only had 2 to 5 minutes and they were willing to talk, how could you make the most of it?

I called a company yesterday that had options for people using a rotary phone. 😂

@rossiadam My mortgage is only 3%. I would never do that. You could invest in a money market account and still make more money.

When we sold our company, my wife Laila and I paid off our mortgage. Every advisor will tell you that’s a mistake. The tax deduction alone should keep you in it, they say. Plus the inflation hedge. Deduct the interest, pay back in cheaper dollars, and the difference goes into the market where it compounds for decades. On paper, carrying the mortgage wins every time. I understand the argument completely and I still don't care. That calculation leaves out the psychological cost, of what it feels like to still owe money. I went from running a 250-person company with 100-hour weeks and constant pressure to suddenly having resources and no obligations. The whole point of selling was to remove stress from my life. Carrying a monthly mortgage payment (even an affordable one) kept a piece of that stress alive. And more than optimizing my tax position, I wanted to walk through my front door and know that this, at least, couldn’t be taken away. If something catastrophic happened, we own our home outright. (yes I know I have to pay property taxes, begone pedant) The return was peace of mind. Every post-exit founder I know who got into serious financial trouble was leveraged. Many wealthy folks still carry mortgages, borrow against their portfolios, and layer debt on top of their investments. I have a friend who took his entire exit and bought real estate. On paper, a multi-millionaire. In practice, he couldn't make his quarterly tax payment. Assets everywhere and cash nowhere is more common than you think. When people ask me what to do with the money, I keep it boring. Gold for ballast. Bitcoin because I believe in it. A foundational core of index funds. A dividend fund for income without selling anything. And then whatever is left over, put it into things you find interesting, angel investments, individual stocks, whatever (just know that everyone I've talked to whose fun investments outperformed a basic index fund could fit in a crawl space). But before any of that, if you’re like me, you might pay off the house. Own some dirt free and clear. Your accountant might not like it. But your nervous system will thank you for the rest of your life.

I really do not like the results I have seen from the AI Beta in Google Ads. Huge waste of money from irrelevant keywords.

@CliftonSellers Drive revenue cut costs

You got 5 words Sell me your service

Turn your camera on. It’s one of the easiest ways to improve your close rate. Why? Because people buy from people. Video makes the conversation feel more human, more personal, and more trustworthy.

@elonmusk That’s awesome!

My idea of a good time is working with amazing engineers to create incredible technology 🤩 The Tesla chip research fab will have all the machines needed to do logic, memory, packing & masks in one building for a lightning fast development cycle. Heaven 💫

Good habits have the ability to drown bad habits.

Now flip it. Same ad, but your social is active, credible, and . That same skeptic scrolls your content for 2 minutes, gets warm, comes back, and converts. Your CPL just dropped and more importantly your CAC. The execution is easy to skip. Don't skip it.

Someone clicks your ad. Gets curious. Checks your LinkedIn. 3 posts from 2022. Checks your Instagram. Nothing. Bounces. You paid for that click.

I was managing $20,000/day on Meta Ads. Then we added a Facebook likes campaign at just $10/day. CPL dropped. Why would $10 move the needle on a $20k/day campaign? Because people don't click → buy. They click → check you out → then decide.