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Cheers to my very first article on @sejournal 🥂Posting this with a very proud smile 🥳
SearchEngineJournal®@sejournal
How To Track User Journey In GA4 To Make SEO Wins More Visible. via @bngsrc: hubs.li/Q03YhTXv0 #SEO
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Bengü Sarıca Dinçer
18.6K posts
Bengü Sarıca Dinçer
@bngsrc
🔍 SEO Manager at @designmodo • 🪩 Speaker at @brightonSEO (Apr ‘25) • 👩🏻💻 Contributor at @wix & @moz & @awebranking & @sitebulb • 🌖 Lifelong Learner
Ankara, Türkiye Katılım Ağustos 2009
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Big SPF energy! 🌞
I’m very excited to say I contributed to Summer of SEO this year ⛱️
The email series launches on 8 June and free sign-ups are live:
summerofseo.co
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🚨 The Top SEO + AI Search News To Start The Week Updated [From #SEOFOMO - May 17, 2026] 👇
* Google Launched a Guide to Optimizing for Generative AI Features on Google Search: AI Search optimization starts with SEO fundamentals
* Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic - A useful GA4 addition to help track your AI traffic
* Microsoft announces Citations Dashboard in Microsoft Clarity: Google, take note!
* Condé Nast CEO: Plan As If Search Traffic Will Be Zero: Subscriptions as the replacement
* It Works Until It Doesn't: AI Content Strategies That Backfire: Scaling content with AI can look like a win, until Google catches up.
* Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it: The program is still expanding
* 7 Tips for Writing Great Content with ChatGPT or Gemini: Start by creating a training document
* Ecommerce AI Search Optimization: What Citation and AI Traffic Patterns Across 5 Subverticals Tell Us About Going Beyond PDPs and PLPs
* Engineering the SEO Ecosystem for the AI Era
* The Consensus Gap
* How to reverse-engineer LLM brand visibility and why it matters
* More! Including SEO Events, Jobs, Tools....
Featuring SEO insights from @lilyraynyc @gfiorelli1 Aimee Jurenka, @Kevin_Indig @pelogia @chimammeje @bngsrc and more!
Check it out: seofomo.co/posts/the-top-…
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GA4 or any other tool will not tell you, “Congrats, people remember you now.”
But it can help you spot recognition proxies.
I wrote about how to use GA4 Explorations for measuring brand recognition proxies for @athenseo Knowledge Hub 🥳
athenseo.com/knowledge-hub/…
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Speaking at #SearchNorwichXL this September ❤️🔥
At every event, I somehow end up with Norwich people. Suspiciously great humans. So now I’m coming to investigate the source: air? vibes? BBC propaganda? 🤡
🎟️ Grab your ticket now 👉£75 early bird: eventbrite.co.uk/e/searchnorwic…
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Yasssss!!! Can’t wait for @athenseo! It’s gonna be 🔥
athenseo@athenseo
🇬🇷 🦉 We could not be more thrilled to announce that @bngsrc is coming to Athens SEO 2026! @bngsrc brings 13 years of experience across agencies and startups, working with medium and large-scale companies with national and international presence. As SaaS SEO Manager at @Designmodo and a freelance consultant for SaaS companies, @bngsrc has spent years building a deep understanding of what discoverability actually means when your audience spans platforms, markets, and entirely different search behaviours. That breadth of experience is rare, and it shows in how Bengü approaches the work. Her session on the day will tackle one of the most important conversations happening in search right now. We all know that being present across multiple platforms has become the default answer, but @bngsrc is going to push that further and ask the harder question: if you are everywhere, why can people still not find you, or remember you? The talk will explore how search experience has evolved into a full multi-platform ecosystem, how discoverability actually works across those platforms, where most strategies quietly break down, and how to measure whether your multi-platform visibility is doing anything genuinely useful through practical signals rather than comforting dashboards. It is going to be one of those sessions that makes you rethink assumptions you did not even know you had. Find out more here: athenseo.com/speakers/bengu… 🎟️ Less than 2 months away. More than half the tickets are gone, in-person and livestream available. athenseo.com/buy-tickets/ #athenseo #athenseo2026 #aisearch #seo #saasseo #multiplatformsearch #seodiscoverability #searchstrategy #seoconference #seoevent #seogreece
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📣 The SEO & AI Search News of the Week from #SEOFOMO [April 5, 2026] 👇
* Google: A logging error is preventing Search Console from accurately reporting impressions by @brodieseo
* Are websites getting “fat”? Page weight, HTML size & Googlebot limits explained [Video] by Martin Splitt, Gary Illyes
* ChatGPT Enables Location Sharing For More Localized Near Me Results by @rustybrick
* We Need To Have a Conversation About Garbage AI Content by @chimammeje
* Branded SEO Guide 2026 – Strategic Edition by @gfiorelli1
* Reporting Uncertainty Without Losing Credibility by @bngsrc
* ChatGPT's update is impacting your website visibility. But GPT-5.4 is not the main story by Jérôme Salomon
* Top domains cited by AI search: Analysis based on 30M sources by @TomekRudzki
* How to build FAQs that power AI-driven local search by @yourfavoriteseo
* Measuring Search Disruption by @nathanless
* And much more! Including search marketing jobs, events, tools... Check it here: seofomo.co/posts/the-seo-…
Avoid missing out by subscribing to seofomo(.)co
Thanks to today's sponsor: @semrush 🙌
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ICYMI: Reporting Uncertainty Without Losing Credibility. via @bngsrc: hubs.li/Q048RX1g0
#digitalmarketing
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A lot of SEO teams are still reporting numbers like that’s enough to drive decisions.
@bngsrc makes it clear:
SEO’s job today isn’t reporting → it’s translating change 🔥
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We’ve got some exciting news 🎉
🥳 @Designmodo has been shortlisted for Best In-House Team at the European Search Awards
🌟 @Unspamemail, one of our projects has been shortlisted for Best Use of Search – B2B (SEO): Small
#EuSearchAwards @dontpanicevents
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My newest article for @sejournal just dropped ✨
Data is messy. But somehow… we’re all expected to sound 100% certain all the time? Hard pass.
So, this time I wrote about how to communicate uncertainty without losing credibility. 🥳 searchenginejournal.com/reporting-unce…
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"Are we still doing SEO?"
We saw a consensus between @VeselinaEncheva, @thetafferboy, @bngsrc and Evelina Milenova on this in our final discussion at the first panel at @serpconf Sofia 2026.
✓ Same core work (connecting content with people)
✓ More platforms
✓ More fragmentation
✓ More silly acronyms
Maybe we're overthinking this.
Any thoughts?
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📣 Your Top SEO & AI Search News of the Week from #SEOFOMO - March 15, 2026 👇
* Google expands Search Console branded queries filter to all eligible sites: Query classification is powered by AI and may mislabel some queries.
* Robby Stein Of Google On Teaching AI To Link Out: Not seeing mass replacement but expansionary searches
* Google crawlers behind the scenes [Video]: Learn how Google’s crawling infrastructure is really built
* Court restricts Perplexity’s AI shopping bot from accessing Amazon: The order is paused for one week to allow Perplexity to appeal
* How Much Do Keywords Matter in 2026?: Learn about semantic similarity
* Digital PR Strategy in 3 Simple Steps — Whiteboard Friday [Video]: Digital PR is becoming more important due to AI citations
* Organic rankings vs. product grids: The new e-commerce divide: Product grids get higher CTRs than organic results
* SaaS Visibility Beyond Google in the AI Era: Documentation content as a conversion driver
* Technical SEO for AI search: optimizing for non-human visitors: If your content isn't structured for machine comprehension, you're invisible
Much more! From specialists like @jbobbink @bngsrc @Jammer_Volts @TomekRudzki @shahzadabbas @Kevin_Indig, and more.
Learn more about these latest SEO & AI Search news, resources along with tools, jobs, events: seofomo.co/posts/your-top…
Remember to subscribe for free to seofomo(.).co
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Traffic and rankings aren’t the whole story.
This week on The Search Session, @gfiorelli1 chats with @bngsrc about SaaS SEO that drives real business impact. GA4, AI, and unexpected channels included.
Tune in 👇
advancedwebranking.com/blog/saas-visi…
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Grateful for this wonderful conversation! ✨ Thank you so much for hosting me, @gfiorelli1 and @awebranking!
Gianluca Fiorelli@gfiorelli1
A new The Search Session episode is live. This week I chat with the amazing @bngsrc about modern SaaS SEO beyond Google: aligning visibility with revenue, leveraging AI, GA4, and multi-channel strategy to drive real business impact. Enjoy: advancedwebranking.com/blog/saas-visi…
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After an incredible nearly three years at SEOTesting, I'm now looking for a new opportunity in SEO leadership.
SEO is where I do my best work, particularly at the intersection of strategy, testing, and commercial impact.
Over the past few years, I've focused on:
- SEO testing & structured experimentation
- Turning organic search into measurable revenue
- Building content strategies tied to business outcomes
- Speaking, workshops, and helping to shape how SEO is positioned
I'm open to both agency and in-house roles.
Agencies naturally appeal to me because I thrive in collaborative, multi-brand environments and senior strategy conversations. But I'm equally excited by in-house roles where SEO is embedded deeply into product and growth strategy.
If you're hiring for a Head of SEO, Organic Growth Lead, Senior SEO Strategist, or a marketing role with a strong SEO focus, I'd love to chat!
And finally, a genuine thank you to Nick Swan, Vicky Webster-Garvey, Faith Summon, and everyone I've worked with at SEOTesting. It's been a place of huge growth for me, as a marketer and a person. I'm incredibly proud of the work we've done, and I'm excited to watch them continue to grow.
Onwards. But first, coffee! ☕
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@wpforte You just made my day! Thank you so much for joining the session 🥳
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Bengü Sarıca Dinçer (@bngsrc) explains that while AI and search engines may surface your content, brand recall is crucial for converting exposure into actual engagement and results.
maj.to/4qVdFZt
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I’m speaking at the first SEO Surge Summit.
My session: Making Business Impact Visible in GA4 by Tracking the User Journey.
Free 3-day virtual event (Feb 24–26) for web designers, freelancers & small agencies🦾
Free ticket 👇
seosurgesummit.com
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