The Brandtech Group

Got amazing Gen AI skills? Join our innovative team, working with the best Gen AI tech on real work for global clients. We know a resume or CV will not reflect your ability to prompt & generate so instead, we'd love you to show us what you’ve got by offering a challenge! 🧵1/8

@ChatGPTapp @perplexity_ai I've written about aspects of this increasingly important topic before, but today's @Digiday tag-team with @sammbradley looks at how companies like Profound, @brandtechgroup and others are tackling the new metrics like chat volume and "share of model." tinyurl.com/4unv3r3k

Concur 100% - that is why we set out in 2015 to build a group that does marketing better, faster and cheaper using technology. Good to see everyone catching up haha

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services marcommnews.com/jellyfish-laun… @jellyfishglobal @brandtechgroup #MarCommNews

Morin Oluwole Joins Board of @brandtechgroup ' @MobkoiOfficial as Advisor to Drive Global Expansion & Innovation marcommnews.com/morin-oluwole-… #AdTech #Mobile #MarCommNews

Runway ACT-1 → Finance Bro Babies. This tool is ridiculous 🤣 Tried recreating the old e-trade commercials. MIDJOURNEY PROMPT: photo of a baby sitting in walker, fuzzy hair, chubby cheeks, wearing a horizontally striped onesie, looking directly at the camera, in a typical suburban household, shot on iPhone 13 --ar 5:3 --p --stylize 200 --v 6.1 GPT script + recording + Act 1 < 10 mins #runwayml #runwaygen3 #midjourney

Runway just opened access to Act One for all. Now with AI, anyone can take a real actor's performance to animate any characters. 10 wild examples:

“Some of the most influential members of your target audience may be large language models” - Jack Smyth from our Group company @jellyfishglobal, speaking at @dmexco. “That's a really cool brief: how do you shift perception of a non-human entity?” #ShareofModel #GenAI

@michaelmiraflor @tomroach @PencilAI Hi Michael. Yes we have packages for SMB’s & single users - we also offer grants through our Group company @MOFILM for students & independent creatives. Pencil Pro is for enterprises, Pencil is aimed at SMB/single users with pricing & support to match > trypencil.com/pricing

@brandtechgroup @tomroach @PencilAI Thanks both for your feedback. Question for you since I have you on the line: are there single-user and Enterprise packages for SMBs and small firms? It's great that big brands can use this, but there is a ton of demand for this toolset with startups and true SMB operators.

I want to upload brand guidelines and a few ad / marketing collateral examples to an AI platform, and I want it to spit out additional assets that I can use across multiple social platforms. Does this exist? I've seen many claim this but have yet to come across the real deal.

@tomroach @michaelmiraflor @PencilAI Hi. If we may jump in here - we post regularly about our Gen AI platform Pencil on LinkedIn. Less frequently on X these days.

@michaelmiraflor @PencilAI Acquired by @brandtechgroup last year, we (Jellyfish also part of Brandtech) are big users/partners of the enterprise version. Some of the world’s largest tech platforms and CPG companies are big users.

Leading the path to breaking #bias in the search bar online... @brandtechgroup launches incredible #ethical #GenAI #BiasBreaker tool to promote and set boundaries in online world... #technology #diversityandinclusion mediashotz.co.uk/brandtech-laun…

@BitValentine @mediashotz Hi there. It introduces a degree of probability, so it doesn't replace all the generated content. It can be set up to suit campaign objectives, or wider diverse characteristics. This is just phase one for Bias Breaker - much more to come.

@mediashotz @brandtechgroup Interesting idea to mitigate bias proactively. How will it balance diverse perspectives without suppressing valid content?

@brandtechgroup Unveils Ethical AI Initiatives: Focusing on the responsible use of generative AI, they aim to lead innovation while maintaining trust and transparency. A step forward in ethical tech! #MarTech #GenerativeAI #TechEthics #Innovation #AI talkmartech.com/quick-bytes/br…

@gosavvyy Hi - yes, these opportunities are still open. Please follow the thread for details of how to apply!

@brandtechgroup Hey @brandtechgroup ! Are you still looking for Gen AI creators? Would love to apply :)

Got amazing Gen AI skills? Join our innovative team, working with the best Gen AI tech on real work for global clients. We know a resume or CV will not reflect your ability to prompt & generate so instead, we'd love you to show us what you’ve got by offering a challenge! 🧵1/8

@Nirvs__ Hi - yes these two opportunities are still open! Follow the info in the thread for how to apply.

@brandtechgroup .hi! Is this opportunity still available? I have some work I could share! 😅

@Salmaaboukarr Thank you for being part of our Residency @Salmaaboukarr - and for being such an inspiration in how you openly share your processes 💛

I created this brand from scratch with AI as part of @brandtechgroup 's Gen AI Creator Residency program, focused on how to generate production-ready marketing assets for cosmetic brands See workflow 👇

@Salmaaboukarr so good, thank you Salma 🤩

Here are some more examples 😍 #ad I collaborated with @brandtechgroup for their Gen AI Creator Residency program, helping advertising embrace AI creators! For more, see here: bit.ly/4gs7Yxd

How is Artificial Intelligence revolutionising industries like engineering? 👀 "Experimenting with the digital twin, we learn much faster, not two times faster, not ten times faster, hundreds of times faster. Because we immediately know what works and what does not work.” We hear from @ faisal_a_kazi, President and CEO of @SiemensCanada. #OYW24

“It’s important to question who benefits and who is being negatively disproportionately impacted. We need evaluations, we need rigorous standards and methods to ensure that these systems we are releasing into the world actually do what they are expected to do.” Dr Abeba Birhane, @Abebab #OYW24

Too often we hear stories in which Artificial Intelligence is cast as a threat. We are told that AI is a threat to jobs. A threat to our information systems. A threat to truth. I am here to tell you that this technology, AI, is literally a lifesaver." 🇨🇴 Jose Zea, CEO and Co-Founder of @ArkAngelAi Jose founded @ArkangelAi, a software that allows healthcare institutions to transform their own medical data into AI algorithms, without the need for them to write a single line of code.