Brooke Burris

@CDursa @AlexKrallman I agree with you on YT Shorts. To be fair- shorter videos are big on just about every social media platform right now. I think that is something to consider along with the pros of YT Shorts. Instagram lives are more popular lately as well as being familiar. #ICMKTG #UNCWMKTG

@AlexKrallman I would invest in Instagram Lives. This method has been around for a while and is more familiar to users. It promotes authentic engagement. Depending on who you are trying to reach, some people may avoid YouTube shorts because of how much the platform pushes them. #WVU315 #ICMKTG

@alexabati_uncw @AlexKrallman I totally agree! Just this week I was watching something on youtube and the shorts came up and grabbed my attention. It ended up being the shortened version of a marketing campaign, but it definitely had me hooked! #ICMKTG #UNCWMKTG

@AlexKrallman Investing in YouTube shorts could be a good way of “capturing” your audience. It’s notoriously hard to get YouTube videos on the explore page so using shorts might be a good way to reach people initially and then having them check out your channel #ICMKTG #UNCWMKTG

@AlexKrallman I would invest in YouTube Shorts right now. I just started using YouTube Shorts myself this week! YouTube is the second largest global platform- trailing just behind Facebook. but, YouTube has more demographic diversity (especially with age). #UNCWMKTG #ICMKTG

@HoyerErin @LaurelAynne I totally agree that this tactic gets people excited and talking about the product- Here we are on twitter raving about the McDonalds halloween campaign...(& on your point that Reeses pumpkins & xmas trees are better than the regular ones) #ICMKTG #UNCWMKTG

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne mkting to nostalgia & holidays is a great way to boost sales! My nostalgic halloween favorite is General Mills' 4 spooky cereals (especially boo berry) The classic flavors appeal to nostalgia and by partnering with pop artist, KAWS, they made it more modern #ICMKTG #UNCWMKTG

@emilyuncwmktg @CopywriterBob I agree, it is definitely helpful to know that you're not the only one and other people are using and loving these services too! It is proven that WOM mktg is more successful by far than any other tactic! #UNCWMKTG #ICMKTG

@CopywriterBob #ICMKTG #UNCWMKTG As a marketer, I would ask other students to talk positively about their experience utilizing the mental health services. Repeatedly hearing positive feedback and mentions of the mental health services could likely cause more students to visit and use them.

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob Most colleges have mental health programs, for example at UNCW we have group therapy & counseling programs. We could hold a mental health day or mental health awareness week with events around campus to encourage students to actually use what is available. #UNCWMKTG #ICMKTG

@julia_dorne @Capitaldemarca I agree! I like that @NASA was able to post a video with multiple employees in it compared to @JetBlue with just one employee’s written testimonial. Either way- both companies are ahead for these campaigns! #ICMKTG #UNCWMKTG

@Capitaldemarca #ICMKTG #LWUstrategy It’s important to market to everyone. I think the main way to market to people from Hispanic or any other culture is to try to connect with them. I think NASA did a great job celebrating their Hispanic & Latinx colleagues while also inspiring their audience.

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca @Target is embracing #HispanicHeritageMonth with a new collection and featured books by latino artists/authors. I like that they’re relating to their company/product line rather than just giving HHM a mention. Wish they marketed this on all platforms though… #ICMKTG #UNCWMKTG

@haley_kenney_ @AlexKrallman I think this is a good point regarding relatability. As a consumer, CGI can seem forced and sales oriented. Although, I would not discount the value of CGI in some cases. I think we need to look at it objectively for every brand. #ICMKTG #UNCWMKTG

@AlexKrallman I think that real influencers are more relatable in a sense compared to cgi or digital influencers. Being a brand that reaches out to real people with a strong following is much better than utilizing cgi influencers overall. #wvu315 #ICMKTG

@AlexKrallman Virtual influencers are beneficial in the sense that they may have less of a propensity for conflict or controversy. You won't spot them in public misbehaving. However, they may promote false standards, as they are made with purpose and can be misleading. #ICMKTG #UNCWMKTG

@loganadams__ @LaurelAynne I like your point that older generations may be more receptive to mkting tactics. We may need to adapt the tactics for this demographic- making things more user friendly etc. BUT- they are a key group in re-sharing posts and word of mouth mkting as well! #ICMKTG #UNCWMKTG

@LaurelAynne When it comes to reaching people over the age of 65, marketers definitely have to be creative, but more and more people of older generations are getting on social media. One advantage could be that older generations might be more receptive to marketing techniques. #WVU315

When we think of our role as marketers online, we usually 𝒅𝒐𝒏'𝒕 think of 👵👴 ('𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑠𝑒𝑛𝑖𝑜𝑟𝑠')... but shouldn't we? Welcome back to our #ICMKTG collab, everyone! We're looking forward to your Week 1️⃣ responses! #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne It is easy to say we can reach seniors via Facebook, but we may be overlooking other digital platforms they use daily. This includes games, reading apps and news sites, and even streaming services. Thus, we have more access to this demographic than we may think. #ICMKTG #UNCWMKTG

@mary_chris44 SO PROUD OF U!!! 🤍🤍

It is my honor to announce that I have been accepted into the United States Naval Academy!! This is a dream of mine and I could not be more thankful for this incredible milestone. Thank you to everyone who has supported me! #GONAVYBEATARMY

me on my couch in sweatpants getting ready to judge celebrities' Met Gala gowns

@mary_chris44 I was so glad to see you this week Mary. You’re going to do amazing things at kempsville ❤️ GO CHIEFS

To the staff of #vblw21 thank you for everything! This week was truly one of the best experiences of my life and I truly cherished every moment. To the delegates YALL ARE AWESOME!!! To the council of Vumba. Thank you for making me council president of the best council ever!!!!!

“But friendship is precious, not only in the shade but in the sunshine of life; & thanks to a benevolent arrangement of things, the greater part of life is sunshine.” -TJ ☀️So thankful for these former @khssca students, @vblw, and the opportunity to serve alongside role models!☀️

@DrewMidgette @khssca @vblw @cbo3457 @ChaseBrophy @MsMeghanTimlin @KPalluch Had the greatest day with the greatest advisers!! Was so great to see you @carlinconaway and @MsMeghanTimlin today!!!

@DrewMidgette @KHS_Chiefs @haydenlhall @_jadamonai @MsSwannerKHS The sunglasses are so tuff ! Thank you for everything you’ve taught me!

Congratulations to the @KHS_Chiefs Class of 2021! So great to celebrate YOU! #onceachiefalwaysachief